Free Sitemap Creation
Considering all the available resources for creating sitemaps, this one is the best around as far as I am concerned. I personally have tinkered around with several sitemap programs and multiple sitemap generators online. Some charge for these services but there are plenty of free resources available online. The option is yours. If you want a good free sitemap or are willing to pay for some extra goodies, then this is the one for you. I use this one to get started usually; then add-on from here. XML Sitemaps.com
Free Sitemap Validation
After you have created your sitemap or changed the original you may want to validate it. Which of course is a good suggestion if you are changing or adding XML code to the sitemap. The code itself is really not that complex and relatively simple to change, but since you are human; errors can occur. Usually typing errors or forgetting to close a tag or two. Do not worry validating is as easy as copying and pasting your code from the sitemap into a text area. There are several validator’s available, but this is the best one you will find online at no cost. W3C Sitemap Validator Free Sitemap Submission
Finally, you will need to make sure the sitemap or sitemaps are submitted to the search engines. There are several options for sitemap submission available, but once again the best option if you got the time is the free option.
This is a free account and actually is very nice of Attracta to offer for free of cost. I have been using this site for years. Very easy to manage and e-mail notifications are sent when updates are needed. One part that is different about Attracta is the fact that the company creates their own version of an HTML sitemap and submits it to the search engines. You do not actually get the sitemap code, but for quick and easy submission without worrying about the sitemap and code. This is a good start.
For those more experienced webmasters, webmaster tools (Bing) are the best to submit your sitemaps to the main search giants. Bing, Yahoo! and Google. Of course your websites must be validated through the webmaster tools accounts first before doing so. You must have access or provide access for to your webmaster to add certain validation code to your website. Although there are three options available to validate your website with webmaster tools you will need access to the code no matter what way you decide to validate your website.
Once you are connected to webmaster tools, (Google) you can then manage your website and submit your sitemaps very easily at no cost. This is the best and most recommended way to submit your sitemaps. As always, if you have questions or concerns, just drop a line. Will be glad to help.
“This was all free sitemap services”.
Recently, I implemented some changes to the source code that allowed visits to not be recorded by the developers and designers visiting a clients website. These visits when recorded are producing false results in the Google Analytic accounts. In light of these recorded events, it seemed to me that the information was not giving an accurate account of data to the clients on the weekly and monthly reporting. So I went in search of a solution to prevent the data from being recorded. I found several way’s of preventing the visits from being recorded.
First, I started off by locating a post on LinkedIn. This discussion board provides some user discussion and interaction about the topic at hand. You can also find other links to sources covering the topic as well.
If you are in search of a more complicated method and have the skills and access to source code, then you might want to do it yourself with the Google Analytic Code. This is a link to the Google Developers website. You can find a variety of information pertaining to the Google Analytic Tracking Code for implementation.
You may also opt to make use of the Google Filtering option with-in Google Analytic. You can set IP filtering easily with a static IP or by using specific regular expressions to filter by IP addresses as well. This is not one of the easier methods to prevent tracking of your visits because you have to manually implement it with-in GA. Although you will need to be careful about creating the IP filter, as not to filter out any other IP’s you may want to track as a visit. There is also an IP Address Range Tool available on the page for creating the filter.
The Google Opt out ad on is one I personally have not used but the reviews say it works well for most situations. It works the same as Ghostley. You can install the plug-in on Google Chrome browsers to prevent you data from being recorded by Google Analytic. I personally installed a the Ghostley plug-in because it comes with some other features such as the ability to shut it on or off and whitelist creation. I recommend this plug-in for the added features. May need to test the other one from Google to find out how well it works. There is a final one named the Analytics Blocker which is actually receiving bad reviews. Have not used this one for any length of time. Just shows that reviews are powerful.
Well hope this was a helpful post for all of you. As you can tell there are a variety of methods available to prevent Google from tracking your website visits of yourself or employee’s. Of course the method of prevention is going to depend on several factors such as having access to the source code and the technical expertise of being able to implement it vs. being able to just install a plugin directly on the Chrome Browser. At this point you decide. Until next time enjoy.
“Remember Help is Just Around the Corner”.
What is Geo-Targeting?
This is a form of location specific targeting where you literally choose specific locations to market your services or products too. A simple way to understand this objective is to think of it as local listing services that show local results in the search engines. But the main difference is that you have to create specific pages targeting those areas you wish to advertise too. But since these pages are not actually listed in the local results that are truly not local result listing’s, but actual web pages targeting locations by city or state.
Many businesses do not have the time or resources to create such an array of pages aimed at targeting by a city or state basis. This is a time-consuming production of pages that requires research and resources to make it happen. As a result of this large under taking, the cost can sky-rocket quickly and exceed the usual small business budget. Although it is a great strategy, you must consider all variables of time, scope and cost.
Here is an example of page specific and not local listing specific geo-targeting.
Page A: Home Page. The business is located in Indianapolis, IN.
Page B: Geo-Targeted Page. The page is still part of the Indianapolis based business but the outreach is being extended to a larger targeted audience or radius of distance extending beyond Indianapolis, IN.
For a local listing the radius of reach can be set but may not always appear in the local results since the business is based out of Indianapolis, IN. So the work around to grow the business is to create the pages targeting areas beyond Indianapolis, IN. This details writing and marketing your services or products to the next city or state that you already understand will not show in the local listing results.
Since you are required to provide a website address, telephone number and an address for local listing results, establishing more local results is not possible by using the same information of which you already have used for the local listing created for the business unless you actually have a place of business in different areas of which you can do so. Because of this, page specific geo-targeting is beneficial because you do not need to create new local listing’s which require a different address and telephone number.
There are two basic forms of geo-targeting pages. One is a landing page style and the other is an informative or project based page that matches the look and feel of the actual website design for the business. The landing page type are great for A/B testing and mixing it up. This form of page can be tested and measured to learn what works and does not work. So one location may have the contact form on the right while a different page may have the form on the left. By measuring the results, you can gain proper insight about what works well when customers land on those pages. Other parts of A/B testing include changing the content on the page, using different bullet points, wording it differently and even changing color of call to action buttons.
What is the Value of Geo-Targeting?
The greatest value is in the expansion of the business. You essentially are going to gain a greater outreach equating to a larger target audience. You are going to gain the SEO value of more pages targeting more keywords and establishing more possibilities of search engine results. Now, whether you are deciding to create pages with the same effect by displaying projects you have worked on or just want to create landing pages targeting location specific states or cities, the value is worthwhile as a long-term strategy.
“Business Growth is Essential”