How Does Google+ Social Signals Effect Websites and Posting’s?

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Okay, recently there has been some discussion surrounding the Google Authorship and Publisher topic. So I figured what a great time to cover another article for the topic since it has been part of an update being done for some websites I am working on.

First off, there has been some more talk about the social signals being used by Google and whether or not it affects organic ranking or not. At this point there have been no definitive answers by most. The general census seems to point mostly to ranking not being effected by Google+ social signals. Which to me does not make much sense. Reason being, Google places social signal factoring in for other social websites such as FaceBook and Twitter.

So why Would Google not Place Emphasis on Their own Google+ System?

Well actually they do place emphasis on their own system. But the real question is whether or not it affects your main websites organic presence. Well, first of all, just getting those +1’s bring’s about more exposure because you are now connected to the individual who +1’d you. For instance, here is an example for a local SEO company in the area I have plus +1’d.

Site Strategics - Erin Sparks

Site Strategics – Erin Sparks

As you will notice it shows me and one other person as being a person who +1’d this website. Since these individuals are socially connected and have +1’d the website, the search result shows it as being +1’d. Now, one thing you need to take into account, is the fact you are signed in and viewing it as a private result. Reminder, this only shows the +1’s if you are in a private session – signed in. If you set the session to a not private result then you no longer see the +1’s on the search results listing.

Now, let us take a look at the next example of a Google+ posting that was +1’d by me. It is of an ad on Groupon the client has placed for his business. The ad was posted on my profile and +1’d by me. It then appeared in the search results as an actual posting on Google+ and is not the actual website the ad was posted on. Of course this is also in a private session mode as well.

Downtown Boot Camp - Todd Beattie

Downtown Boot Camp – Todd Beattie

Now as you can see in this example a url to Google+ is showing. When you visit the Google+ page it shows you the posting and then has a direct link to the Groupon page where the original ad is posted by the client. Now if I were to +1 the page it would then display me as +1’ing the Google+ posting. This is a direct correlation between Google and preferential treatment of social signaling in the search results.

So in my mind Google gives direct social signals to certain +1’ing but only when viewing in private sessions to this point. When shutting off the private viewing the organic ranking for the first example, the result drops one organic position, from 3 to 4, while the second example disappears completely off the front page. So this still leaves room for interpretation on whether or not Google gives more organic placement to websites that have been +1’d or not. This is behind the scenes and probably will not be told to you by Google because they are guarding their secret. More less, it is an unproven theory by most individuals.

So What Does it do for you?

Well if you are signed in all the time the major significance will be the displaying of websites or posting’s you are connected with socially on Google+. Secondly, those individuals will be gaining for sure organic placement right in plain view because you have privately connected with those businesses or individuals. So sending out social signals on Google+ is beneficial, another words ranking is effected – just depends on the viewing mode, which is the debate.

 Conclusion

It is in my opinion that Google protects their algorithm with the highest regards and does not make it easy for you to determine certain parts of the algorithm. I personally believe social signals from Google +1’ing does affect organic ranking no matter what viewing mode you may be in. Yes, I am sticking my neck out there on this one, but what the heck. My research points to it does affect search ranking no matter what viewing mode I am in. If it does not, it will for sure someday be a ranking factor. I would bet most say it does not effect organic ranking. Since this topic covers a wide area of discussion, you might find the next post important as well. It covers Google’s Structured Data Testing Tool. Hope you enjoy it as well.

“Remember, this is my personal opinion”.

About Ty Whalin

Full-time Web Designer, SEO Manager, Cold Fusion Developer, business owner and Internet marketing entrepreneur. Educational background includes Central Florida Community College, where I majored in Computer Information Administration and Rasmussen College; Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years and proud father of one daughter.

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Our SEO Blog in Review for 2013 – WordPress

December 31, 2013 Leave a comment

The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.

Here’s an excerpt:

A New York City subway train holds 1,200 people. This blog was viewed about 6,600 times in 2013. If it were a NYC subway train, it would take about 6 trips to carry that many people.

Click here to see the complete report.

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How to Create Video Sitemap Code to get Better Video Results

December 29, 2013 Leave a comment
Get video sitemap creation on completed on your own or through various vendors.

Video Sitemap

Well, let me start off by saying thing’s have been busy since the last post back in early November. Most of my time and focus has been spent updating websites to HTML5 code. So my apologize for the long delay of writing. There is still plenty of updating to complete so it could be a few before the next post.

XML and Video Sitemaps

I first started this post with the introduction to XML sitemap creation and then posted a second post about adding images to a sitemap; along with sitemap submission. So if you have not read those, you might want too. This is the last and final part about adding XML code to a sitemap for video’s.

The code resembles the same as the other XML code for the most part and is not really that difficult to add. There are several websites that will help you along with the process if you do not have the access or skills to add the code yourself. You should consult a webmaster if you are not sure of how to go about it. One would be me of course.

Video Sitemap Resources

There are plenty of resources available for video sitemap creation online. Since I do all the coding myself and do not like paying for services I do not know what some of these paying resources can provide other than from online post and reviews. This is supposed to be a good one for video sitemap creation. This is a pretty fancy piece of software to  make getting the job done easily. The A1 Sitemap Generator provides multiple options and can produce the flawless code with ease.

The second resource is one I have mentioned before which is a paying service as well. You can get a complete video sitemap generated by using XML-Sitemaps. It is capable of doing any type of sitemap or a combination of different XML sitemap code. It is relatively cheap and robots.txt file compliant.

Video XML Sitemap Code

The first step when completing the XML code on your own is to locate the XML file and open it up in your favorite editor such as DreamWeaver or whatever is clever. Once you have located the sitemap.xml file you will need to add this code to the top of the file in order for it to be namespace compliant.

<!–?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9

xmlns:video=”http://www.google.com/schemas/sitemap-video/1.1“>

If you look at the code above it shows the namespace link for the sitemap. With out this code your sitemap will not be correct and will not validate correctly.

Second, start my locating the page your video’s are located on. Your video’s can be on your own website server or be video’s located on another website.

Video Sitemap Required Fields

There are only five required fields for a video sitemap you must add for the video’s to be indexed correctly. Of course there are several other tags of which can be added to make the video sitemap improved but are not necessary. Here are the five required fields.

<loc></loc><video:video></video:video><video:thumbnail_loc></video:thumbnail_loc><video:title></video:title><video:description></video:description>

With these fields in place on your video XML file you can begin to gain greater results in the search engines and on YouTube. The more fields you add to the video XML sitemap, the more information and control you can have of your video’s. Here is a complete list of different fields you can have for your video sitemap provided by Google.

Final XML Video Sitemap Code

Your video sitemap is now complete. Look at this code if you are not sure of who it should appear. Once again this is the simplest form for adding video’s to your sitemap.

<?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9

xmlns:video=”http://www.google.com/schemas/sitemap-video/1.1“>

<loc>Page the video is located on</loc>

YYYY-MM-DD Format
<changefreq>daily</changefreq>
<priority>0.5</priority>
<video:video>
<video:thumbnail_loc>Thumbnail location</video:thumbnail_loc>
<video:title>Title of video</video:title>
<video:description>Video description</video:description>
</video:video>

</url>
</urlset>

Conclusion

I hope this was a helpful edition to the two previous tutorials already created. Here you can find those resources to create a combination of the of sitemap creation for image, video and pages. All an all, the delay between post has been tough due to keeping up with current changes in the SEO industry and of course Google. Plus, I know the benefits for clients is going to be worth while in the long run. Furthermore, having to convert HTML5 will no longer be needed since all website created by Link Worx Seo will be coded in HTML5 from the get go.

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“Stay tuned – more to come, just a matter of when”.

About Ty Whalin

Full-time Web Designer, SEO Manager, Cold Fusion Developer, business owner and Internet marketing entrepreneur. Educational background includes Central Florida Community College, where I majored in Computer Information Administration and Rasmussen College; Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years and proud father of one daughter.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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Looking for the Best SEO Directory Inclusion Services for Your Website?

November 4, 2013 Leave a comment

Directory Inclusion Service :

Directory Submission Prices

Directory Submission Prices

A large percentage of the world is using the internet for a variety of thing’s nowadays. Because of this a large number of directories have been created in effort to generate revenue and localization for websites to be categorized into easily searchable databases that list different websites.

Search engines have made use of these directories almost as if the directories are large Yellow Pages that make it easy to find websites. These directories are indexed by the search engines and then segmented into different sectors in effort to make it easier for the search engines to provide quick results for a person searching for something.

These directories can aid in the popularity of a website by increasing online exposure when a website is listed in a directory. This link popularity has been a proven tactic for gaining higher rankings in the search engine results pages. These directories are most advantageous when the directory has a high reputation and is considered an authority site by a search engine.

Submission to these online directories can help generate a high value of back links in the search engines link networks. When listing a website in one of these many directories a specific category can deem the link submission relevant when placed into the correct category within the directory. Relevancy of a link no matter where it is has been proven to be a significant factor in determining a ranking for a website. It boils down to the more relevant your link the more significant it is to the search engines.

What to Look for When Hiring

When hiring a SEO Company to generate directory submissions for your business make sure your back links are to reputable directories of the highest quality. This will definitely help your website, since all the links that are established through these directory submissions will improve your website rankings if the directories are of reputable value and quality.

Your website should be submitted into the most acceptable category in the online directories. This can most definitely increase the chance’s that online users will find your website within the directory under the proper category. A proper directory listing can dramatically increase the chances that an online user will visit your website and use the service that you offer or purchase the products that you sell. Directory submission is a highly effective strategy for the majority of websites online who are trying to get a leg up on the competition.

Consider this as food for thought, directory submissions are result oriented and a very cost-effective way of expanding a website’s link network and popularity. If you are driven to make your online business highly effective in order to stay ahead of tough competition, the inclusion of our directory submission services will be a cost-effective SEO strategy that can bring an added value to your investment. The online directories we use are of highest quality. All submissions are done manually to ensure all the submissions are approved with no complications expected during the process.

SEO Services on Sale

SEO Services on Sale

Furthermore, doing these directory submissions manually eliminates being red flagged by the search engines. Now a day’s search engines frown upon automated software when doing submissions of any sort. All submissions no matter what the service is, need to look natural/organic to the search engines. So if you are being offered submission services and these are not done manually it will look non-organic to the search engines which in turn will cause your rankings to drop. Even manual submissions should be done over a specified amount of time to remain natural/organic to the search engines.

Monthly SEO Reports

Other than obtaining high quality services from Link Worx Seo you will be provided reports on the progress of your services. You can log-in the administrative section of our website to view your progress reports. Along with being able to view your progress reports you are also able to view your paid invoices for services and completed orders as well.

If you are looking for quality directory listing services, look no further. We offer competitive pricing and the highest quality services in the SEO industry available. Link Worx Seo has a reputation and we urge you to ask around about or services. We stand behind our work 100%. If at anytime you feel the need to ask questions or would like us to contact one of your clients ; we will be more than happy to assist you. Thank you for choosing Link Worx Seo for all your SEO needs.

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How to Create a Custom Google+ Vanity URL

November 3, 2013 Leave a comment

Well by now you probably know about the new Google+ feature available for Google+ users. But if you are not aware of it yet or you are not able to get your custom vanity URL yet, keep this post on hand or return when your profile is approved by Google for the new vanity URL feature.

The Requirements to Obtain Custom URLs:

SEO Bullet Points You must have a profile photo.

SEO Bullet Points You must have at least 10 followers.

SEO Bullet Points Your Google+ account must be at least 30 days old.

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Visit Your Google+ Profile

Navigate to your Google+ profile first to get it started. You will need to repeat these steps for each Google+ page you have created that you wish to create your custom vanity URL. Once you are on your Google+ page, look at the top of the page to find the Get URL button in blue if your profile is approved for it.

Get URL button for Google+ Vanity URL

Get URL

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Option to Change Vanity URL

Next, you will be prompted with a dialog box giving you the option to change the vanity URL. If you agree to change the current URL to the new vanity URL, then you will need to select the check box agreeing to the terms of service. Google has made the suggestion in the terms of service that they may charge you in the future for the vanity URL. Some say this is a marketing ploy by Google or a means to determine the validity of the business. It has been said that it may also effect the outcome of search results as well.

Change to Custom URL

Agree to Terms of Service

Of course the option to not change the URL is available but for this post we are going to select Change URL

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The Verification Process

The next step is just simply entering your mobile number into the input box for verification. Once you receive the text message (SMS) containing your verification code you are going to need to enter it into the next prompt.

Verify Mobile Number

Verify Mobile Number

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Enter the Code

Finally, enter your text message code into the input box and select the Verify button. Although you may have to be a little patient because it can take up to 15 minutes to get your verification code from Google. If the code does not come to your mobile device or you entered the wrong number, you can try again to obtain it.

Enter Text Message Code

Enter Code

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Conclusion

Well besides how easy it is to get a custom Vanity URL, you may want to keep in mind about the possibility of Google charging for this new feature. There have been a few other questions that have risen from this new feature offered by Google. One of the concerns surrounds the rel=”author” attribute. Of course this is set in the a href tag as an attribute or with a ?rel=author parameter in a URL string as a query parameter. Google of course will be providing the redirects for the new Vanity URL’s so at this point it should not be of concern. Will need to keep an eye on it though, just in case.

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“The ever changing Google”.

About Ty Whalin

Full-time Web Designer, SEO Manager, Cold Fusion Developer, business owner and Internet marketing entrepreneur. Educational background includes Central Florida Community College, where I majored in Computer Information Administration and Rasmussen College; Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years and proud father of one daughter.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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