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Archive for October, 2011

Google SSL – Organic Keywords and Analytic Data

October 23, 2011 Leave a comment

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Google Web Analytic Data

Google Web Analytic Data

If you use Google +1, this is where it first sprouted and caught my attention. This is very disturbing to me because like any good optimizer, organic keywords are extremely important at performing proper SEO.

This particular function of not recording the data is the exact same way Google AdWords allows users to display there AdWords results without recording the data. If your not familiar with this, it is a tool inside of Google AdWords to test your results without recording data. I believe one of the reason’s Google is going in this direction is not only for security purposes in the grand scheme of thing’s but to combat issues surrounding the use of software programs running constant analysis.

This software when run is compounding the data and actually producing false results by causing software generated impressions to the search engines instead of it actually producing a real human impression. IE… CAPCHA entries when running these various types of software programs such as Seo Power Suite. Great applications by the way. This makes sense because the keyword tool provided by Google in AdWords is only producing keywords from Pay per Click (PPC) impressions and not organic impressions. This completely relates to what is being said about getting data based on AdWord campaigns.

I am curious to whether or not the data that has been recorded will still be accessible as it has always been up until this point into the future through analytic’s. I was really getting into the new design with Google analytic’s today and still noticed organic keywords showing in the reports. But did notice the “not provided” data as well. I think Google may have other plans and we all will just have to wait to see the final outcome.

“Monitoring stats is crucial for businesses.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Content Management Tips

October 15, 2011 1 comment
Website Content Management

Website Content Management

There are so many variables when considering optimization and tools to market a website that it can be tough to keep up with at times. This article helped refresh my memory on a few tactics that have not escaped my mind but are not utilized on all the website being optimized. I found the recommendation about content to be very significant during this read. I have seen as we all have seen thousands of websites full of content because someone is trying to place more content on the page because they completely believe content is king and it will bring the crawlers to the website.

Yes, new content is good and can bring the crawlers to your website as scheduled by the site map, but does not mean it will help if the crawlers do not scan it, hence the term (Fresh Relevant Content). This is what makes CMS search engine friendly, because it updates your site and ping’s the engine with a request to come back to your website to be indexed again. Relevant content of course is the prime factor when creating content for the website. The use of 80 words as stated of unique content is interesting and I believe is enough as long as it is relevant and gets your readers attention.

If your placing two keywords inside of the 80 words of content, then what sort of prominence and how many times? From past experience  it seems the search engines indexing this content prefer a limited amount of content and the need to go beyond this amount of content would make what is being said about “80 words” of content being sufficient, very true.

The term “Content Is King” pigs in space 🙂 Ha, Ha,  is valid but when is to much content to much… I have seen website’s rank extremely well in the SERP’s with little to almost no content on the page. This is an indication of how important Off-Page SEO factors are in the formula. The need for content usually seems to come from individuals wanting to establish internal link’s to various pages on the site or outbound links as well or they have been mislead by something they read about optimization. This  type of linking has value and remains as another important factor with On-Page SEO.

The need to produce anchor text has caused individuals to create content on top of content to the point of having a page that extends for miles. This bring’s us back to 80 words is enough content if relevant to what the site is about. This is exactly why I agree with the statement of 80 words being enough. Proof in the pudding – tried, tested, researched, proven and experimented with this suggestion and the amount of content needed. Have found it to be very accurate and true.

Having good structure is where the line’s blend. Anchor text is On-Page SEO and so is structure. You can not have structure without content, Right, Right… So when someone say’s content is KING, they would be correct. Keeping in mind that to much content is overkill. So the use of 80 words allows for content and structure. Also keeping in mind that we want to allow the visitors to navigate easily throughout the site but not over whelming them with content that they probably will not take the time to read. This is the reason for a good call to action along with headlines are significant and extremely important.

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“Choose a quality content management system.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Eye -Tracking Google SERP’s

October 9, 2011 1 comment

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Eye Tracking SERP's

Eye Tracking SERP’s

Cool research, not sure exactly how this captures the information. How would this capture what the person is looking at from their searches would be my question. As the results go, there have been tons of research and studies done about the differences in the SERP’s by placement. The difference between organic and local listings has changed throught the years. Local placement since Google has implemented changes in the last year or so has opened the door to lots of local companies which is what it was designed to do in the first place. Since the inclusion directly in the SERP’s seo companies have been offering localized services more and more.

While local listings are extremely important in your marketing strategy, organic listings are the most important. The most recent study I read about organic listing placement showed a 30% increase in traffic from being in the third spot to being in the first spot on organic placement. This is a significant increase in site traffic just within the top three postions. This imaging definately shows the variations from listing to listing and seems to be what I have been reading elsewhere as well. Cool research tool.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Google Begins Roll Out on +1 Verification Badges

October 4, 2011 Leave a comment

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Google Verification Badge

Google Verification Badge

I have been trying to keep up with all the changes going on with social media and how Google +1 is affecting the rest of the social media networks. It has been a long time in coming it seems for Google to have made the recent changes going on throughout. I am impressed with the changes being presented by Google in all and think the Google +1 will be a success. There are still some skeptics concerning the success of Google +1, but overall in my opinion; it was and will be a significant gain for all of social media and Google.

As far as the badge verification process goes, I think this will be another wait and see issue. It may seem a tad discriminatory to single out certain people, but in all actuality it could be considered a way to test the new implementations out first before rolling out the complete changes to all. I will continue to read current news on these changes and hope to apply more of these implementations in the near future.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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The History of Email: Happy 29th Anniversary

October 2, 2011 6 comments
E-mail History Information

E-mail History

The Evolution of E-mail

I never truly realized how e-mail got started. I actually did reports in college on the history of the Internet and how it was started and not once did the fantastic display of information regarding e-mail come up in the sources I cited for my report. Thank you for sharing this infographic, got a great break down of the history. It is very amazing to notice the difference in subscribers by every other year. Today e-mail is still a fantastic way to advertise your business in a modern market. For a while it was said e-mail was going away due to factors such as the ever emerging social media market and the power of social media. At one point people began to drop their e-mail marketing campaigns by frightening post and articles about how e-mail was dead. As the hype simmered down people began to realize e-mail marketing is still a powerful tool used to market a business. Through the increased emphasis of reducing spam by incorporating filters and the search engines sifting through information provided by daily users, e-mail has risen again from the depths of doom. There are some great providers to manage and maintain your e-mail marketing campaign and at fair prices too. Vertical Response, Mail Chimp and Constant Contact are some of the most preferred e-mail marketing providers and considered some of the best in the business. Personally I have used several of these and have likes and don’t likes to each one. Each one of these providers offer a great way to maintain your e-mail campaigns, but the overall choice is up to the user doing the e-mail marketing.

Laying out a E-mail Message

If your not familiar with how an e-mail message should be designed and laid out the seeking the talents and expert advice from a professional is highly suggested. As a individual who has designed several e-mail letters and tested multiple platforms, I have found that not all e-mail interfaces show the same output from one to the next. Careful consideration should be taken when designing an e-mail message that has the potential to be seen by thousands or even millions of people opening the messages. Since not all e-mail interfaces render the messages the same it can be very frustrating at first trying to design your own e-mail message. After months of testing reading and analysis, I finally found the best and correct way to design an e-mail message for all interfaces that render the same almost at all times for every interface. You should place your styles inline attached to the tag being utilized and try and keep it as simple as possible. E-mail message should be short, concise and informative and quickly grab the attention of your readers. Good subject lines should be used and baiting or strong call to actions should also be used as well when creating an e-mail message. All the platforms listed above have easy to use templates if you do not have the time to learn how to create a proper e-mail message or if your technical know how is lacking the knowledge on how to properly create a e-mail message. These templates are as simple as inserting your content, testing the created message and scheduling it to be sent. But of course the draw back of using a template provided by these great e-mail marketing companies is that your do not have full control of the look and feel of your e-mail message. This is where a company like Link Worx Seo comes to the rescue. We can create a custom message for you and maintain your campaigns as you see fit. Our custom e-mail templates are affordable and offer a lot of the same functionality as the major e-mail marketing business available. At the moment Link Worx Seo utilizes the services of these listed vendors while a custom interface is being programmed and designed that will offer these services so check back about once a month to remain updated on the finished product for our e-mail marketing campaign interface. A client has already agreed to be a tester for this interface which is going to provide great input back about what needs changed or not changed about the new e-mail interface. If you would like to purchase our e-mail marketing and gain access to the e-mail campaign interface being released in the future, you can contact Link Worx Seo and we can place you on a list of interested clients once the interface is completed. Otherwise if you would like us to manage and create your e-mail message with one of our selected vendors we can do that now.

Infographic Source: E-mail Expert
“Be sure to include a e-mail marketing plan.”

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About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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