Website Landing Page
Website Landing page’s, sometimes known as lead generation page’s or a landing page, is a single web page that is designed to capture lead’s for businesses. Some good examples contain a form, short description and offer some kind of free e-book or special promotion pertaining to the business hosting the landing page. The link to the landing page usually correlate’s to the link or anchor text that was clicked to get the user to the landing page. Allowing them to sign up quickly for some kind of promotion or service quickly.
There are two Types of Landing Pages
A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements. Reference landing pages are effective if they meet the objectives of their publishers, which may be associations, organizations or public service entities. For many reference landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them.
A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. If information is to be captured, the page will usually withhold information until some minimal amount of visitor information is provided, typically an email address and perhaps a name and telephone number as well – enough to “capture the lead” and add the prospect to a mailing list.
Promoting a Landing Page
Professional Landing Page Optimization
It is not unusual to find links to landing page’s on social media websites or by e-mail. If you have already opted in for an e-mail advertisement from the company, you are probably receiving a message for some kind of product or service on sale. You could also link to the landing page from some sort of social media website such as FaceBook, Twitter or Google+. Of course there are other form’s of promoting a landing page, such as through search engine marketing campaigns; also know as Pay per Click advertising. No matter what form of promoting a landing page you choose, there is a way to measure the impact of your landing page effectiveness.
Monitoring and Measuring Conversion
As a general rule of thumb, the goal of a landing page is to produce visitors into sales or possible leads. Measuring and analyzing this activity generated by the landing page, internet marketers can use click-through ratio’s and conversion rate’s to determine the success of the advertisement campaign’s. Google analytic is a great place to connect your Google AdWords accounts and setup goal conversion tracking to help monitor and measure the success of your landing page campaign’s.
Why is this an Effective Link Building Strategy?
Simple, for every e-mail you send out you receive a link, which in turn can be shared from one person to the next. Secondly, if you landing page is a desirable product or service, it is most likely it will be shared across multiple social media networks. Think about it, how many times have you shared some cool e-book or product you got in an e-mail or found on a social network such as LinkedIn? Now you got it, this is an endless source of links to your landing page, product, service or website.
Do not go Overboard Creating Landing Page’s
If your concerned with fund’s or the time it takes to design and manage a campaign, then out sourcing these services to a SEO company may be easiest route for you. The time spent trying to maintain and increase exposure on those landing page’s could very well pull too much time away from your main website you’re trying to direct traffic too. Especially if you’re doing it on your own. Although landing pages for lead generation are a great way to increase traffic and potential customers, it could be done more effectively by hiring a SEO company. Creating those satellite pages could pay off as well, but more man power sure would be needed to maintain those extra landing page’s.
“Be crafty with your landing pages.”