Eye -Tracking Google SERP’s
Cool research, not sure exactly how this captures the information. How would this capture what the person is looking at from their searches would be my question. As the results go, there have been tons of research and studies done about the differences in the SERP’s by placement. The difference between organic and local listings has changed throught the years. Local placement since Google has implemented changes in the last year or so has opened the door to lots of local companies which is what it was designed to do in the first place. Since the inclusion directly in the SERP’s seo companies have been offering localized services more and more.
While local listings are extremely important in your marketing strategy, organic listings are the most important. The most recent study I read about organic listing placement showed a 30% increase in traffic from being in the third spot to being in the first spot on organic placement. This is a significant increase in site traffic just within the top three postions. This imaging definately shows the variations from listing to listing and seems to be what I have been reading elsewhere as well. Cool research tool.