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Archive for May, 2012

Who is Going to be The Next CEO for Yahoo!

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This briefly discusses some of the thing’s the company of Yahoo! has done in the past year –  approximate time frame. This post originated from AdAge Digital and discusses other topics such as what is in for the future of Yahoo! and what getting a new CEO means for the company! Some quick numbers concerning traffic as well.

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Tips on Getting the Most from Search Engine Submission and SEO Services

The Three Major Search Engine's

The Three Major Search Engine’s

Search engine submission refers to the process through which a webmaster directly submits a website to the search engines. Most people look at this process as a way through which they can increase the rankings of their site. However, other people do not take the concept of search engine submission seriously for a few simple reasons. For one thing the search engines contain crawlers, bots and spiders that will, at a given point, go through each website on the internet once your site has been submitted at least once. This process is known as being crawled and is not the same as being indexed.

Secondly, once the search engines know your site exist and links have begun to be established it no longer becomes necessary to submit your site unless all your links are of “no follow”, which is highly un-likely that will occur. The crawlers and bots know you exist once they scan a link that leads back to your site that is of “follow”. Although there are some search engines that require a regular submission to remain in the database, but most of these are irrelevant because the majority of your search traffic is going to come from the major search engines.

One of the primary reasons as to why search engine submission is carried out is for the purposes of adding a new domain or because you have changed the structure of your website significantly. This allows the search engines to capture all updates and additions made to the website. There is one area of concern with search engine submission that is a topic of discussion in the SEO industry.

If you have a static website and you’re not making changes to it on a regular basis, the need to submit your site to the search engines may be of greater concern. This is due in part because your site has remained dormant for long lengths of time and the engines begin to drop you from the results. With that being said, the search engines like fresh content and work on time stamps to signify new content or changes to a website. This is one of the main reasons you should be producing and updating content on your site at a regular pace to keep the search engine crawlers and bots returning. This helps prevent the necessity of search engine submission because your site is no longer remaining dormant to the crawlers and bots.

Other Forms of Search Engine Optimization Services

Search Engine Ask

Search Engine Ask

Apart from search engine submission, other forms of search engine optimization should be implemented as well to increase site traffic and conversions. Some examples are: creating quality content, directory submission, press releases, really simple syndication and optimizing a website to achieve maximum performance. If a site is properly optimized, it is possible for it to be ranked high using low competitive keywords sometimes referred to as generic keywords. This is because the competition for certain keywords are less significant than other keywords. You can find success by finding the right niche for your industry by utilizing lower priority keywords. Finding niches is effective because it allows you to find that small percentage of customers you’re missing.

Research shows that webmasters, who dedicated their time to utilize search engine optimizationtips, have had their pages gaining more traffic. This is unlike the webmasters who have not utilized search engine optimization techniques at all. People who do successful internet marketing utilize search engine optimizationtechniques and continue to keep up to date with changes in the field of SEO.

There are two top methods for effective search engine optimization. These methods are on-page and off-page search engine optimization. These are themethods that have been used all a long and continue to be the de facto’ for search engine optimization. It is just not about building links, you must remain current and up to date with new SEO processes and remain dedicated to the dos’ and don’ts of SEO. However there are numerous tools available that can aid you in the search engine optimization process on the internet. Take advantage of these tools if you’re trying to do it on your own.

Some of these tools allow for analysis of your site and give you indications of your site position in search engines which can assist you in the process. Other tools include keyword research help, site metric analysis, HTML suggestions, webmaster tools and guidelines, keyword density check, bad link checkers, word count on pages, heading, title and description issues and more. Use all available tools you can get your hands on, do the proper research and you’re bound to see gains.

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“Code for all search engines the best you can.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Are Search Engine Optimization Services Beneficial?

Benefit From SEO Services

Benefit From SEO Services

SEO services are very indispensable in internet marketing. They are a great boon to web promotion. Provision of quality SEO services require the brilliant minds, availability of intricate technology and more astute marketers all ready to enable you get popular with your online business. There are numerous visitors who utilize search engines to get various products and services.

Therefore, SEO services are the modus operandi that will result to the increase in number of visitors to your site. SEO services are the best tool that marketers can utilize as most SEO professional‘s say, although some disagree with that thought. For a website to be ranked high in search engines, SEO services must play a significant role in doing so. With proper SEO services, it is possible to evaluate and analyze many aspects of your website business to increase the chances of your marketing success.

The search engine optimization process has been evolving for quite some time now. Because of the threats caused by the advancement in technology, many search engines have altered the way search engines index websites. This has led to a change in the SEO process as well. This has caused SEO companies to adjust their methods and techniques in an effort to provide clients with better results. One of the roles of SEO consultant is to analyze the service or product provided by the client on their website. After a careful study of the product, the SEO consultants will come up with the best keywords based on the number of searches online.

After this, the SEO consultants will then go ahead to define both primary and secondary keywords while studying the competition level for the chosen key phrases. The goal is to find the optimum balance level between the search volume of traffic and the number of results. The SEO consultants use keywords to measure the position of the current site in the main search engines and then proceed to compare the same with their rivals in a bid to make an analysis of the strength in the positioning of the customer’s website. The SEO consultants have their own approach and procedures that they use to optimize a website to be ranked at the top.

Every business owner always tries thinking of better ways to increase profit by improving strategies, methods and tactics being used for their online or offline business. One way to help achieve online success is to submit articles to SEO directories. An SEO professional that decides to submit content to SEO directories has discovered a way of generating more links, building brand awareness, along with increasing link popularity. The submission process can be done either manually or automated. The best way is to use the manual approach while submitting a single site to hundreds of SEO directories. There are numerous software products in the market for submitting to these SEO directories, but this method is frowned upon by the search engines because it does not look natural (organic). This is why manual submission is the best approach.

Manual submissions can be tedious, and cost-effective over time. This is a time-consuming process but you have more control over the criteria for submitting content into the SEO directories. It does not only increase promotion and traffic on the site but also helps in building a brand. Manual submission requires patience and more time than the automated software, but prevents the risk of it looking un-natural to the search engines. So if you want to obtain additional links, submitting to SEO directories is another way of doing so.

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“Remember the algorithm changes frequently.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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Google Keywords Disrupting Website Analysis

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Google Analytic Data "not provided"

Google Analytic Data “not provided”

As you may know or not know, Google is not providing keywords data when users are logged in to their accounts. This has been an on-going topic throughout the SEO world for sometime now. Link Worx Seo wrote about this topic on 10/23/2011 and 11/03/2011 and the effects it is having on SEO analysis. As you can see from a post by Search Engine Land, the numbers are increasing month by month. This is yet to be implemented world wide, but Google has plan’s to do so in the near future according to sources.

Steve Myers shared what he found after checking Poynter.org’s analytics: Keywords were hidden in 29 percent of searches in April. That’s up from 22.5 percent in November, shortly after the change was made. Now “(not provided)” makes up the largest category of search terms, dwarfing the second place term: Poynter. Overall, 6 percent of inbound traffic now comes from a black box. Source: Search Engine Land

If you are a large business relying on high amount’s of keyword data then this can be very disrupting to your business. As an SEO specialist this provides an annoying challenge of collecting adequate data. This data was said to remain in the single digits, but of course has surpassed the single digit numbers originally announced by Google. Currently, I have clients asking Link Worx Seo what the “not provided” means in the keyword list in Google Web Analytic’s. Trying to explain to the client why Google will not show the results of keyword’s being used to find their business is challenging to explain to some clients.

Some of these clients instantaneously ask, “Why would Google not show you the data?”. Clients say this makes no sense, at the same time quickly realize how this can effect their businesses after you have explained it to them in a way they can understand. For several of the businesses Link Worx Seo provides SEO services for, the not provided is the #1 keyword in the list. As an original theory, it seemed Google may be trying to measure certain areas; such as:

Web Article Points for Writing Determining SEO software request

Web Article Points for Writing Legitimate G-mail users

Web Article Points for Writing Social effects

Web Article Points for Writing True impressions

Web Article Points for Writing Security impact

Web Article Points for Writing Preventing eavesdropping

Completely sure there are more, but this seems to make  sense. There is no problem with wanting to provide higher security measures for Internet users, totally agree with these new measure’s of greater security. Along with Google and FireFox announcing the new secure search agreement, encrypted data has become a significant importance with regards to privacy issue’s surrounding Google and other companies. If your logged in to an account then this can be tracked by Google for obvious purposes… Of course if your logged into your Google account you always have the option to toggle the social and non-social button provided by Google. Your results are then filtered based  on your toggle selection. Still believe that if your logged in, Google records the keyword data no matter what toggle choice you select.

At this point there is no information which has been found about whether or not the keyword data is recorded into Google Web Analytic‘s as “not provided” data if logged-in while the toggle button is set to non-social selection. If someone has some information pertaining to this, please notify us so we can be more accurate about our posting. Thank you in advance.

Google SSL Encrypted Searches Will go Beyond Just Google in the Future

Google Encrypted Search

Google Encrypted Search

As Google has implemented these changes to better privacy and has only been applied to the Google’s English version. Eventually it will be rolled out to all Google search versions, which will produce a larger percentage of “not provided” data. Is it possible that Google could be working towards securing all search data? What might this in-detail? What about all those custom search boxes on websites allowing people to perform searches directly on a website. It may be happening already considering you must have a Google account to obtain those custom search boxes for personalizing your website. However there is absolute sure fire answer for this one though. Anyway, at this point let’s say Google has already been collecting this keyword data by means of a tracking code generated when you fetch the form code for the custom search box. This makes perfect sense to try and secure data integrity as well for these custom search boxes. What is your take on custom search boxes?

“Make use of all the data you can from analytics.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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Choosing an SEO Company for a New Website

Professional Web Design Services

Professional Web Design Services

If you’re planning on creating and launching a new website you should immediately be thinking about how to market your new website on the internet before having it designed. There are a ton of great web design companies available who can provide you with a great design and offer free consultations. One in particular I recommend is Small Box Web. This is a great company providing quality designs and a professional knowledgeable staff. If you happen to choose this company for a new design or any type of services, please let them know who recommended their company. Link Worx Seo by no means get’s paid to recommend Small Box Web, just to clarify this to you. Link Worx Seo suggest them for new designs and services because we have personally seen plenty completed projects created by this company. The owner of this firm is a gentleman and a scholar who comes  with high regard from us. Just remember that no matter what company you choose for this new web design project, SEO is a portion of the design that should be carefully implemented during the design process.

Many companies prefer to do the SEO while doing the design because all the code is accessible during the design. You do not have to allow another company access to the code after the design is completed. Some companies even provide discount’s when you allow them to design and optimize the new website as a whole. Link Worx Seo provide’s these services as a complete package to our customer’s at affordable prices. Although some web design companies do have limits on an acceptable amount before they will take on a new project; whether it is web design or an SEO project. You will find it varies from company to company throughout the web design and SEO industries.

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For a long time there has been somewhat of a dispute between web designers and SEO Specialist about what should come first, the SEO or the design. Well here at Link Worx Seo we believe in doing them at the same time because each of these are equally important. For example: good structure produces easier navigation for your customers while at the same time having properly named pages with the correct keywords also provides good SEO strategy. As you can see, these can go hand in hand. This is another great reason to have the same company do your new web design and SEO services.

On-Page SEO Tip’s to Consider for a new Website Design:

Web Article Points for Writing Have the new site designed in a familiar format and minimize the use of JavaScript and Flash animation as often as possible. The more complex the programming code, the more difficult it becomes for the search engine’s crawlers to crawl and index your website.

Web Article Points for WritingUse complete meta tag descriptions aimed at promoting your site that are compelling which can help capture you potential customers and generate higher conversions.

Web Article Points for WritingMake use of proper keywords and make sure the proper research on the industry and your competitors is though-rough.

Web Article Points for WritingCreate a robots.txt file, extremely important; as this can block certain directories in your sites hierarchy and allow access to only the files that need to be indexed.

Web Article Points for WritingApply the proper heading tags to your page. H1, H2, and H3 tags are a great way draw attention to your web content while making use of your keywords and phrases. Some search engine’s rely more on these heading tag’s than other’s so making use of the proper heading tag’s is an  important part of the overall search engine optimization strategy.

Web Article Points for WritingMake use of proper keywords in your page titles while targeting specific keywords. You should even target specific locations, especially if your services are only provided locally or you are just starting your SEO campaign. Remember your site can alway’s grow into something larger.

Web Article Points for WritingWrite quality web content for your reader’s, this will help reduce the bounce rate. In a nutshell the lower the bounce rate the better. This means your reader’s are staying on your site and more likely to buy. Plus, if you write something worthwhile they are more likely to remember you even if they do not buy right away.

Web Article Points for WritingSite structure as mentioned above should consist of easy to understand navigation throughout your site. The use of internal linking within your content on the pages along with an understandable main navigation menu should provide your visitors options and choices without them getting lost.

Web Article Points for WritingMake sure your pages are no more than three pages deep from the home page. The reason is because the search engine crawlers do not always go that deep into your site hierarchy when crawling your site’s content. You can provide deeper pages but you will be required to create deep links on other site’s in order to increase your chances of those pages being indexed.

Web Article Points for WritingMake sure a properly formatted sitemap.xml file is created. This help’s the search engine crawlers know what pages to crawl and when to come back to crawl. This siteamap file also allows for easy access in a simple to understand format for the crawlers. Although the sitemap.xml file format is not accessible to user’s an additional file that is accessible should be created. This is a sitemap file but in .html format.

Web Article Points for WritingSearch engine submission should be done after the new site has been fully designed, developed and tested.

After making your site easy to access you should also be considering a long-term SEO strategy as well. To often, web designers get caught up with on-page search optimization factors, that they overlook the need to establish a foundation that supports long-term SEO goals. When deciding on a search engine optimization strategy, especially with new website’s, follow the basic SEO guidelines outlined above to get you started.
Of course there are a number of contributing factors to consider when creating a new website, but these are some of the most common SEO tips available.

Starting it off right and doing it right from the start will eliminate loss of business, future headaches and produce sales faster from the beginning. Making sure a strong foundation is created from the beginning is an essential part of designing a new website – Generate a site design that adheres to basic SEO standards but also supports your long-term search engine optimization goals as an integral part of a new web design. Remember that an enjoyable and remember-able site will help produce conversions, create a lasting  memory and produces more repeat visitors as well.  You should also discuss off-page optimization strategies with the company you plan to hire. This is the next step for the SEO process and is part of the long-term goals.

“Web design tends to trend year after year.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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