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Archive for November, 2012

How to win the war Against Black Hatters and Spam

November 30, 2012 2 comments

Spam Prevention

Free is Killing the Internet

This is because of fake accounts on Facebook, Google, Pinterest, LinkedIn, Twitter and blogs which are the main source of the problem. These company’s should join Google and Bing by creating structured data. We will not even get into the scams and spammers coming from fake e-mail accounts on Yahoo! There was a time when everyday someone with a Yahoo! account would contact me about how their family was hurt or dead and they needed money to get to the states or help save their business. I usually do not pick on people, but most of these fraudsters originate from non U.S. countries.

Although spam can not just be blamed on those people it definitely is not helping the Internet. There are also issue’s at hand concerning link builders selling services cheaply. These cheap SEO services are also causing problems as well. To many one article blogs and one or two word comments out there. This just happens to be another area of spam being out of control. More preventive measure are for sure still needed.

Can it be Done With Authorship?

I am really happy Google has decided to implement this new rel=”author” attribute. Finding way’s to eliminate spam is gaining ground but there are just still to many wood be user’s trying to beat the system. I think it would actually amaze the one’s trying to beat the system, just by following the rules and avoiding black hat techniques at how good they just might do by placing their resources into doing it the proper way.

Maybe it is the challenge black hatters find so cool about it. Difficult to say why they can not do it the same as some reputable SEO company does it. They are missing the big picture here. If they would just follow the rules everyone could benefit from it. Think about it. If the search engines no longer have to spend time preventing it; what a better system we could already have in place.

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Fewer resources and time would be needed and the value of the Internet could be a much more manageable and happy place to work and play. Black hatters are the plaque of the Internet, they know it and we know it. Every heard the saying “Can’t we all just get along”? Well, this makes perfect sense to me.

Although the rel=”author” is still taking shape, it only requires a little coding work to complete. Google actually created this attribute years ago. When it was first thought of it had a different name back then. Can not recall it at the moment though. The rel=”author” is great because it not only improves the system in place, but strengthens profiles by reassurance to the reader who finds the information on the search engines.

Google Authorship

The rel=”author” also emphasis’ a combative presence against black hatters. There have recently been more and more websites starting to implement the same type’s of systems into their websites. One of the recent one’s is Pinterest. Although providing a way for companies to verify their profiles and accounts is great, it still does not eliminate the problem of duplicate and fraudulent accounts.

Fraudulent accounts run rampant on the Internet. This is an evident sign that these companies must do something to prevent it. For example anyone can create thousands of Google+ pages for the same company or different profiles. This is just a bunch of spam as far as I am concerned. What if people had to pay for a Facebook account or Google+ started charging for account creation? At this point this is one of the only way’s I can think of to prevent spam.

Another possible Solution of Prevention

This is probably not a possible solution but does come to mind and makes sense. What about having an I.P. address for each person, something like a mailing address. This would be completely traceable and sure prevent fake accounts. You could move anywhere and it would not matter. It would never need to be transferred like a change of address and can be accessed from anywhere in the world. Another one would be only allowing one or two e-mail addresses per person and forcing some form of verification for each e-mail address registered.

Do you have any suggestions on preventing fake accounts and profiles?
We would love to hear your ideals…

“Eliminate duplicate and fake accounts and we will win the war on spam.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Spamming is out of Control Because of Cheap Blogs, Link Building and Cheap SEO Company’s

November 29, 2012 4 comments

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Blog Creation for Link Building

In the effort to create links for back link profiles and more results, individuals and companies have resorted to tactics of duplicate profile creation, multiple fake profiles and an unsurpassed amount of blog sites with little or no use to anyone looking to gain valuable information. Some examples are WordPress sites with a single post created with the sole purpose of posting one or two links within the article. It is obvious the sole intention of the created WordPress or BloggerSpot was to post an article for the sake of link building. Most of the time this is the only article posted  on the blog and bring almost no significant value to the reader if the blog post is found. I consider this spam and a complete waste of time.

The strain on the search engines become more and more challenged because of instances such as these cheap blog post creation tactics. This is now requiring the search engines to put more time and effort into indexing these pages, along with trying to determine the value of the blog or post. These fake and fraudulent accounts are usually created by some cheap SEO company saying they can create links or a blog post with a comment on it for the purpose of link building.

What is WordPress Web Blogging?

What is WordPress?

These are staggering statistics, but the truth of it all. There are just to many WP sites of absolutely no value what so ever. I can not explain in full detail how many times I have seen WP sites with just a single post and that is all, which of course is for the sole purpose of posting an article for a link.

Everyday I continue to find way’s to generate traffic and produce more leads without these tactics. It has been evident though, that there are more and more fraudulent accounts being created by wood be users looking to game the search engines and social networks.

Do not get me wrong, I appreciate what WordPress has done for the Internet – but it would seem that the availability of free WordPress blogs has created a large part of the problem. This does not exclude BloggerSpot and any of the other available free blogs systems as well. Blogging is a great way to promote and bring valuable information to your readers, but something about it needs to be done.

Have you ever noticed that some of these blogs do not even allow you to post a comments on the post. Well, I believe once the blog is created and the post is posted; the creator of the blog and post no longer has a use for maintaining the account since they have already received payment from the customer and completed what was paid for by the customer. This basically becomes a dormant and useless blog. Although the person who paid for the links would beg to differ of course.

Source: bloggingtips.com via Link Worx Seo on Pinterest

The Demise of Link Building

How much spam could be prevented if link building was no longer an issue? If you no longer needed links then would this reduce the need for unwanted scrupulous blogs and articles? How about directory and article submissions as well?

What do you think?

I recently was involved in a discussion on LinkedIn concerning ranking without links. This discussion has prompted some thoughts about the need to eliminate link building. Although at this point link building is still a principal concern to gain rankings in the search engine results and should not be thwarted at this time and date. It has been an interesting discussion thus far and believe eliminating link building would greatly reduce spam significantly. But as we all know, link building is still an important factor for ranking in the search engines.

Why Link Building is Still Important

One of the main reasons link building is important still, is the simple fact it is part of the search engine algorithms in determining ranking’s. The gentlemen stated that he could not figure out why one company with a limited number of links compared to another company with 300,000 links could place on top of the company with a larger back link profile. I suggested to the gentlemen that it could have been a niche or even could have been the quality of links being produced. I have personally seen websites with less links but of higher quality links produce higher search engine results than the latter.

I also suggested that the attributes of “follow” and “nofollow” are contributing factors with regards to the links and the direct correlation of these attributes. He seemed to be concerned with the fact of page rank and how page rank is determined by the number of links you have generated. I quickly explained that the number of links to determine page rank is true, but at the same time page rank is no longer a contributing factor for determining search engine rankings. The search engines can now determine a page rank for a website, but yet not use page rank in the algorithm as a ranking factor in the search engine results.

Conclusion

No matter what, do not stop creating links to your business. Even if the link is of “nofollow”. Reason being – even a link of the “nofollow” attribute can still produce traffic to your website. Although the search engines do not give points for it being a “nofollow” link and it is not followed by the spiders/crawlers – you can still generate a lead from it. Secondly, if you have a diverse back link profile you will gain significant strides in the search engine results. One last note, if you are one of those cheap SEO company’s generating blogs for the sake of posting a single article for the sake links, your day of demise will come. Sooner or later the search engines are going to find a way to completely combat the spam you produce.

“Remember to keep creating quality content and start claiming your work with authorship”. 

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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How Color Scheme, CTA’s and Web Design Affect Website Visitors

November 28, 2012 Leave a comment

Overall Added Value

Color Wheel and Usability

Color Wheel and Usability

As a Web Designer, Programmer and SEO Specialist it all goes hand and hand for the most part. Knowing your target country or audience can aid in the delivery of your message and what you are trying to accomplish. The design and layout are for sure areas that go overlooked and under factored a lot of the time. Being a Web Designer, programmer and SEO Specialist has definite advantages. This is one of the main sell points for some company’s including mine. Having one company do it all eliminates a third-party and brings more value to the table.

Why are Color Selections Important?

There are tons of color charts on the web for learning different do’s and don’ts of web design and how color effects selection of choice, meaning and decision factoring when a visitor is viewing your website. Selection of color choice for call-to-actions (CTA’s) can be the difference of capturing a lead or losing it. For example using red can signify importance or something requiring urgency. These choices of color selection for CTA’s are extremely important but at the same time should compliment the website or webpage they are placed on.

While keeping this in mind and trying to make it all look appealing to the visitor your links should stand out or at least not be questionable to the visitor. Providing a clear indication for links or CTA’s should be created and implemented into the hierarchy and site design. Easy to understand and see navigable links and buttons will help the visitors stay and will be a much more pleasant experience. These simple design techniques will lead to more page views and conversions for your business as well as a better user experience.

Hiring the Right Company

UX and UI interface and design are some of the core areas that should be understood by a Web Designer, Developer and now a day’s a SEO Expert. Finding company’s with this kind of experience is not as difficult as you might think. With a little research and a few questions you can make a more informed decision before hiring a company to manage all of these services. Although it does not always come cheap, you can still find reputable company’s that will provide all of these services at a comparable price.

Website Usability

While all this is important the usability is one of the other key areas you should understand completely. Some great way’s to get a better understanding of a websites usability is to fully test it yourself, ask for other people to test it, gather input from those individuals about their visit and more. The understanding of a visitors visit is a key component to creating a better user friendly website. There are several way’s to gather this information other than what is mentioned. Try sending out survey’s, e-mails or even go as far as sitting down somewhere and asking someone what they think. Once you have gained some valuable input, apply what you have learned to make it better.

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Remember, your work is never done!

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Are Social Media Share Buttons Needed on Every Webpage?

November 5, 2012 1 comment
Social Media Sharing

Social Media Sharing

Having the availability to share your content is always a plus, especially if it brings value to the reader. There are other reasons as well. Some will bookmark or share a site for purpose of just liking you or for the option to go back to it at a later time and date. They maybe in the middle of something and do not have enough time to check your site. This bookmarking or sharing will allow them to go back to it. I do this myself at times for the simple fact I may have come across a design ideal or found something I would like to read later.

Sharing Quality Content and Distribution

Good content spreads easier if there is a way to share it. For example your wrote a new blog post and want it to spread to your readers. First, when you publish the post especially through WordPress, the post automatically gets exposure  once published if your accounts are connected. WordPress also gives you a kind of bonus once you have written so many post. This immediate view-able content can spread like wildfire the larger the audience. But why not add to this wildfire spreading by having share options on your pages or post.

Giving this option for  new visitors or current visitors can generate a lot of traffic and spread your name faster. There is a factor that should be considered as well when thinking about adding sharing buttons to a webpage or website. First of all is your content worth sharing? Are you providing just a product or promotion? Does the content you want your visitors to share provide instructional information and is it bringing worthwhile share status. If your believe your content is good enough quality and should be shared you should definitely have sharing options available.

Another factor that has not be talked about yet is the fact; if you do not have sharing options on your pages it is still an available option for some people to have the same sharing functions on their web browsers. These web browser sharing plugins allow your content to be shared still but you do not have a way of knowing if the visitor is using web browser sharing plugins. The safe bet is to have them on your page’s. That way there is always the option.

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Web Design Suggestions for Sharing Placement

The cluttered factor is another one of those decisions that can be made by you or your designer. If it looks cluttered find another solution. Place them at the bottom or on the sides. Most websites have the open space on the left or right to add these sharing options. If not there is always the option to place the sharing options in the footer, high up on the header or an overlay at the bottom of the page.

There are a variety of ways to add these, it will depend on your design and layout structuring to know what is best. Your top resources for sharing are AddThis and ShareThis. Look at LinkedIn for example they have it down to a small few and it takes very little to almost no space to add these sharing options. The amount of code is actually very little when adding these sharing functions and can be relatively easy to implement. If you are not able to access your underlying code (HTML) and (CSS) you should contact your webmaster or consult a web design company to get those sharing functions added.

The Social Rewards

Since the social boom has begun new and exciting changes have been occurring across the web. This increased social media presence on the web has brought about new changes to the search engines and how the search engines rank websites and content. Social indicators have become a proven factor in today’s algorithm’s and is another reason to build a social media marketing presence. Because of these new social indicators it is wise to add those sharing functions on your content and webpages. These social indicators are now able to be tracked through various analytic programs such as Google Analytic and others. Even FaceBook has created their own social data tracking system.

Every social indicator brings value to the table. The search engines are taking into account these indicators. Every time your content or webpage is +1’d or liked it provides a signal to these search engines that your content is meaningful and worthwhile. These indicators can provide better search engine results overall because of it. If you are still trying to decide ask yourself some of these simple questions.

SEO Bullet Points Is your content worth sharing?

SEO Bullet Points Are you providing just a product or promotion?

SEO Bullet Points Does the content you want your visitors to share provide instructional information?

SEO Bullet Points Can those share buttons be added without cluttering?

SEO Bullet Points Do you want better search engine ranking?

SEO Bullet PointsDo you want your content to spread faster?

Conclusion

It is definitely recommended to add sharing options to your content. Make an informed decision and decide because not all content is worthy of being shared. Giving an option to share is a tasty delight for your visitors, while providing this option of sharing allows more opportunity for your content to be spread. SHARE – SHARE – SHARE

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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