How to Use Twitter Hashtags: A Simple Guide

Twitter Marketing and the #hashtag

Twitter Marketing

Making use of the Hashtag for Twitter

You probably already have a twitter account up and running for your business. If not, you may want to consider one now. Twitter is a great platform for sharing links to your site and it’s also a great way to connect with your customers on a more personal level. One of the best features of Twitter is the hashtag, which is the number sign (#) attached to a word or phrase. This simple symbol is useful for categorizing your tweets, capturing data, and developing an easy search strategy. However, if done incorrectly, the #hashtag is just a waste of valuable character space in your tweet!

“Get the most out of your Twitter #hashtags with these simple tips”.


Keep it Simple and Short
When you add a #hashtag to a tweet, it’s important to keep it simple and short. Keep it simple so it’s easy to remember and keep it short because you will l need to leave room in your tweet for retweets (A.K.A. RT) and additional text. Remember, you only get 140 characters so use them wisely! For example, if you are sharing a blog post about small business tips, try a combination of #smallbiz and #tips instead of a confusing mess like #smallbusinesstipsandadvice. To keep your tweets looking professional, be sure to keep your #hashtags at a minimum. Stick to 1-2 per tweet, quality beats quantity every time.

Make Your Own
Whether you’re using #hashtags for search or to gain visibility, be sure to create your own. A unique hashtag will help set you apart from competitors and generate some buzz around your brand. If you’re offering a contest or planning to post several times about a specific topic, you should have a unique #hashtag. A well-advertised #hashtag will allow both followers and non-followers to easily find out about your campaign.

Follow Friday is a Must
If there was ever a powerful and essential #hashtag, this is it. No matter what business you are in, participating in Follow Friday (#FF) is a necessity. This simple routine will gain exposure to your brand by mentioning twitter users that you hope to connect with. When you recommend your users to follow a particular person or brand you’ll usually get some reciprocal Twitter love. It’s a win-win. Be sure to craft your #FF tweets with some etiquette. Instead of just mentioning 20 users in a post, make sure to share why they are worthy of a follow–your followers will appreciate it.

Host Twitter Chats
#Hashtags are a great way to gather several users who are interested in the same topics. For example, if you are an HVAC expert and want to host a Twitter chat you could use #HVACtalk. The trick to successfully running a twitter chat is to make sure you promote the #hashtag and chat well in advance. Advertise it on all of your profiles, in emails, and on your website. You have to get the word out about your chat, otherwise you will have spent all that time thinking of a clever #hashtag for nothing!

What’s Your #Hashtag?
“Share your companies #hashtag in the comments below. Do not forget to mention why you choose it and how you have used it so far”!

Follow on Twitter: @LinkWorxSeo and @PunchBugIndy

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About Mark Walker

Mark Walker is a lifelong Hoosier who staked his claim in Irvington with his wife and dog in 2008. When he’s not sleeping or working he’s brewing beer, telling a bad joke, or playing music in his band She Does Is Magic. He has an enthusiasm for all things local and green living. Mark is also owner of Punch Bug Marketing, a social media marketing company.

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