How Does Google+ Social Signals Effect Websites and Posting’s?
Okay, recently there has been some discussion surrounding the Google Authorship and Publisher topic. So I figured what a great time to cover another article for the topic since it has been part of an update being done for some websites I am working on.
First off, there has been some more talk about the social signals being used by Google and whether or not it affects organic ranking or not. At this point there have been no definitive answers by most. The general census seems to point mostly to ranking not being effected by Google+ social signals. Which to me does not make much sense. Reason being, Google places social signal factoring in for other social websites such as FaceBook and Twitter.
So why Would Google not Place Emphasis on Their own Google+ System?
Well actually they do place emphasis on their own system. But the real question is whether or not it affects your main websites organic presence. Well, first of all, just getting those +1’s bring’s about more exposure because you are now connected to the individual who +1’d you. For instance, here is an example for a local SEO company in the area I have plus +1’d.
As you will notice it shows me and one other person as being a person who +1’d this website. Since these individuals are socially connected and have +1’d the website, the search result shows it as being +1’d. Now, one thing you need to take into account, is the fact you are signed in and viewing it as a private result. Reminder, this only shows the +1’s if you are in a private session – signed in. If you set the session to a not private result then you no longer see the +1’s on the search results listing.
Now, let us take a look at the next example of a Google+ posting that was +1’d by me. It is of an ad on Groupon the client has placed for his business. The ad was posted on my profile and +1’d by me. It then appeared in the search results as an actual posting on Google+ and is not the actual website the ad was posted on. Of course this is also in a private session mode as well.
Now as you can see in this example a url to Google+ is showing. When you visit the Google+ page it shows you the posting and then has a direct link to the Groupon page where the original ad is posted by the client. Now if I were to +1 the page it would then display me as +1’ing the Google+ posting. This is a direct correlation between Google and preferential treatment of social signaling in the search results.
So in my mind Google gives direct social signals to certain +1’ing but only when viewing in private sessions to this point. When shutting off the private viewing the organic ranking for the first example, the result drops one organic position, from 3 to 4, while the second example disappears completely off the front page. So this still leaves room for interpretation on whether or not Google gives more organic placement to websites that have been +1’d or not. This is behind the scenes and probably will not be told to you by Google because they are guarding their secret. More less, it is an unproven theory by most individuals.
So What Does it do for you?
Well if you are signed in all the time the major significance will be the displaying of websites or posting’s you are connected with socially on Google+. Secondly, those individuals will be gaining for sure organic placement right in plain view because you have privately connected with those businesses or individuals. So sending out social signals on Google+ is beneficial, another words ranking is effected – just depends on the viewing mode, which is the debate.
It is in my opinion that Google protects their algorithm with the highest regards and does not make it easy for you to determine certain parts of the algorithm. I personally believe social signals from Google +1’ing does affect organic ranking no matter what viewing mode you may be in. Yes, I am sticking my neck out there on this one, but what the heck. My research points to it does affect search ranking no matter what viewing mode I am in. If it does not, it will for sure someday be a ranking factor. I would bet most say it does not effect organic ranking. Since this topic covers a wide area of discussion, you might find the next post important as well. It covers Google’s Structured Data Testing Tool. Hope you enjoy it as well.
“Remember, this is my personal opinion”.
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