Archive

Archive for the ‘BLOGGING’ Category

Our SEO Blog in Review for 2013 – WordPress

December 31, 2013 Leave a comment

The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.

Here’s an excerpt:

A New York City subway train holds 1,200 people. This blog was viewed about 6,600 times in 2013. If it were a NYC subway train, it would take about 6 trips to carry that many people.

Click here to see the complete report.

Advertisements
Categories: BLOGGING Tags: , , , ,

Which way is Better – External Blog or Internal Blog?

March 7, 2013 2 comments
Do you blog internally or externally?

Blogging Platforms

Blogging and SEO Results

Currently I am testing out both of the theory’s myself. I have two websites that utilize the content on blogs externally and another site that does not use an external blog for content for the main websites. I use the content from these two external blogs by pulling the content from those blogs into the main sites from the feeds created by the external blogs. This can also be somewhat considered a form of content cu-ration  The third one in this theory does not use any of the content on the blog to the main site and actually does not even have a link to the external blog from the main site.

So at this point these businesses are producing blog results either way. This is great because I actually have live examples to show this data being monitored in Webmaster Tools and Google Analytic. Plus the great stats monitor in the Word Press Dashboards adds to the data that can be utilized as well.

Internal Blogging on Main Websites

More and more websites now a day’s are creating blogs which are directly incorporated right into the main websites. This does bring new content to the main sites, but also eliminates good inbound links coming from an external blog. Of course if you do not know by now, you are behind. Fresh web content is one of those wonderful factors the search engines appreciate. This new content created on the main site of an external blog tells the search engines you are wanting to be indexed again. Whether you WordPress blog pings the search engines or you produce this content on a main website blog; they know you created content and want it included in the results. Assuming it is of a rel=”follow”. Otherwise it will not be indexed.

This would be one of the other contributing factors surrounding internal blogging. You can have full-control over the links being created for one thing. For example the anchor text being used; which applies to external blog post as well, but also the fact of being able to internally link to other pages on the main website that can bring that link juice as long as it is of a rel=”follow”.

As you may know by know internal linking is one of the main contributing factors for on-page SEO that can help you rank your website pages. This internal linking can pass along the link juice from one page to the other. But not just that, it also creates a positive effect for hierarchical structure. Good page navigation is one of those other important on-page SEO factors that makes it easier for your visitors to find content and navigate around the website.

You can also use this internal linking to funnel your visitors to specific pages, such as for capturing a lead or showing off that new post you just wrote. There are lots of reasons to have full-control of what you can and can not do on your main website by creating a blog directly on it. Now let us cover the external blogging concept…

Window and Linux Hosting Plans

External Blogging Separate From Main Websites

Okay, we have covered the topic of internal blogging on a main website; let us not cover some of the reasons for external blogging. Before I go any further, I would like to address the notorious spam that is running rampant on the Internet. From my point of view no one in the SEO industry likes spam unless you are one of those black hatters or a company trying to sell off that automated software that does it for you. My suggestion is to keep from spamming and that automated software. Trust me, this automated software and spamming does not help. As a matter of fact it does more damage than good to you business and brand. Stay away from it at all cost.

Next, external blogs can be a great resource for inbound traffic to a main website. For one thing you are creating a valuable resource as long as it is of quality to the visitors of the blog. Not only that, but you can still generate some quality links leading back to your main website with anchor text of choice; along with a rel=”follow” link as well.

At this point you are still getting the same effect as if it is an internal blog on a main website because you are still creating web content of quality, generating inbound links and still have control of the rel=”attribute” as well. But the downside is not being able to control the internal linking for the main website.

Now you can build links to the main site and pass along some of that link juice to you main website, but you lose that control of internal linking on the main website. Instead you are maintaining another website that will require the same effort as the main website requires. You will have to promote the external blog and the main website as well. Of course having the external blog is an effort to help build links and promote your main website, but your efforts have to be doubled since you are now maintaining to website platforms. As you will notice below the stats adequately show day’s of posting and day’s of not posting and what constant content can do for a blog.

Blog post monitoring from WordPress.

WordPress Blog Stats

As stated your internal architectural structure on your main website is an important factor for on-page SEO, hence the same applies to your external blog platform as well. In essence you are placing your efforts into two websites in an attempt to generate traffic to your main website. So you might ask the question of why create an external blog when you are just trying to drive visitors to you main website.

Reason being, more efforts increases more results is the theory behind it all. Some say having more than one website can over crowd the search engine results pages. I somewhat agree with this theory. Simple fact being, you are providing another source that produces results on the search engines. Although true, you are still trying to drive those visitors to your main website. But at the same time why can you just not exchange those blog post from the external blog to a blog post on an internal blog since you are trying to do the same thing. It really boils down to what factors you decide and what your blog is intended to do.

Plus, some do not always write web content on a blog which is appropriate for the current main website is one reason. Secondly, an external blog as mentioned provides another source to link from to the main website.  Another reason for having an external blog is that fact that some do not have the funds or resources to implement an internal blog on a main website or just not have placed this much thought into it all.

Although today, more and more main websites are being designed off the basic principle of having the blog created internally. This does eliminate having to maintain another external blog and in the eye’s of the search engines can help reduce spam. Main website by far have less spam problems than external blog platforms like WordPress. It is up to you and what direction you choose.

Make sure you promote your web content.

Blog Promoting

Promoting the Blogs

One factor that has not been covered yet; is the necessity to promote the blog post whether it is on an internal website blog or an external blog. This is one of those contributing factors that must be done no matter whether you utilize an internal or external blog. Your blog promotion is what is going to make your blog successful. Because without this blog promoting you may never get this great web content you write in front of those wonderful visitors you so much desire. This is one of those factors that really does not matter whether or not it is an external blog or internal blog.

“You must promote for success”.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

Bookmark and Share

Spreading the Word of Your Web Blog by Social Networking

January 21, 2013 Leave a comment
Social Blogging

Social Blogging

Making use of Twitter

I have spent hours on end gaining contacts for Twitter. You may become discouraged when you first get started trying to establish contacts/followers but persistence will pay for itself eventually. Like any good search engine optimization you must maintain a constant campaign to prove to be effective. Social media marketing is no different and is just not about creating contacts and posting links. You must engage in conversations,  Mention your followers and allow time for the word to spread.

Know Your Followers

You should also take the time to actually look at the website your followers are providing a link too. This may seem to be time-consuming, which it is; but it also can provide other way’s of connecting other than just through Twitter itself. Sometimes one website can provide information that catches your attention that you may have never found without visiting the website from Twitter. For example: there have been several times without using a search engine, I have found great content and information just by researching my followers and what they have to say or show.

Because of this, when you find something you like or of importance to you, sharing becomes almost a must because you want to let people know you like something or have found information worth sharing. This can bring more visitors to a website and produce more exposure for your business. You may also want to be more selective with what types of followers you’re connecting with and I highly recommend making as many of your followers validate themselves to avoid spammers to non-loyal followers.

Marketing a Web Blog

Simply showing off your web blog and posting links on twitter or just about anywhere can provide a substantial increase in visitors to your blog site. For instance, let’s say you just posted a new article and would like to show off it off. A simple Tweet can provide that extra traffic to  your web blog you were missing because it can be spread throughout your follower community very fast. Plus, if it is worth spreading the chances increase even more that your followers  will spread your content for you as well. Of course Twitter alone is not enough to bring home the bacon, but can help spread the word about your web blog quickly.

Networking Your Blog Content

If you have not done so already, try establishing some networks in other areas, such as LinkedIn, ExploreB2B, BlogLines, Blogger, NetWorkedBlogs, Blog.com and Digg for starters. Several of these resources are great to show off your work being written and created. While connecting on some of these networks, you can establish contacts with people or companies interested in what you might have to say, especially if it can help. Generating any means of connecting to others can be helpful but is also a time-consuming process as well.

Twitter Icon

Twitter

Final Social Note

Do not forget to mention and follow others on some of these networks or interact them as much as possible. It will bring value to the table eventually. Remember that sooner or later your efforts from this will be rewarded. A great place to get started on Twitter is to make use of the Follow Friday. Until I had a guest blogger explain to me what Follow Friday was, I had no ideal of what #ff meant that I kept noticing. Believe me, I kinda laughed at myself because I have been doing this for sometime and looked at all kinds of info-graphics on Pinterest. Which was amazing considering how many of those info-graphics I had read and looked at since Pinterest started. Once I got a clue of what #ff was about, I began making use of it.

Since then I have been posting a #ff for someone new every Friday with hopes of the same being done for me. Yes, #ff me if you will. 🙂 I suppose this is a give and take type of situation, but from what I have learned about it; it can be a beneficial effort. O’ yeah one more thing, Pinterest is another great place to post your web blog content as well. Since I started posting my web post on Pinterest, my visitor count and followers has increased fairly well.

Conclusion

As you can see, there are lots of different way’s to spread the word of your web blog, not just by posting links to areas but by interacting as well. The combination of interacting and engagement along with posting in proper areas can do serious justice to bringing forth your accomplishment of spreading the word. Of course there are tons of other great ways to market your web blog, but the ones provided on this post can get you started. Do not forget to #ff me #linkworxseo – @LinkWorxSeo and follow me on Pinterest.

Window and Linux Hosting Plans

“Remember pass it along”.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

Bookmark and Share

Duplicated Web Content – Google Authorship and Article Directories

December 29, 2012 1 comment
Duplicate Web Content

Duplicate Web Content

The Role of Google Authorship

If you are the author of the article, can Google tell the difference when using article submission services? The facts point to no at this point, but there are more and more sites starting to follow the same authorship standard and business site verification standards. With authorship being more common it is not as such an issue for the larger sites if you place the same article on them without changing it. For example: ArticlesBase.com which you may have already heard of, is a large article website that allows for article posting. Furthermore, this site allows for authorship credentials that proves you are the author of this content.

On the other hand smaller sites or sites that just do not provide quality would be cause for concern. This would be what I consider the most damaging when pertaining to duplication. This also brings to light that plenty of SEO businesses are still providing article directories for purposes of content syndication and link building. Would you consider this to be a form of duplication as well?

Granted you are taking one unique article and spinning it into more than one article of course, but this makes the article unique for each spin off supposedly. Is it really unique though? I say no, these articles are not unique and at the same time being duplicated throughout hundreds of article directories during the process. The reason I bring up this topic is because it still surrounds the notion of duplication and authorship.

With that in mind, does Google form a breaking point in the algorithm for article directories or should they be a thing of the past? I believe that if Google knows you are the author of the content then it does not consider it to be duplicated since Google knows it was produced by you – but in theory.

Article Testing and Measurement – Experiment #1

A while back during the inception of the Google Panda release in early 2011. I ran an experiment on five articles that were then submitted to approximately 500 different article directories. While each article was different they were derived from the same article, more less spin offs. During the process there were gains in the results from this experiment during the process of submission. This was also before Google authorship became a big player in the part of content duplication worries (A.K.A. – Panda).

Since this experiment, there was also consistent content being written and no article directory submissions for the normal web blog post. These web blog post produced a constant set of increasing stats on a monthly basis the entire time and had absolutely no directory submission services what so ever. The same web blog post written were also posted on several high quality sites such as tumbler, ArticlesBase, BloggerSpot and a few other high priority sites without worries of content duplication.

I also utilized CopyScape and set Google Alerts to notify me of any duplicate content issues a foot. CopyScape nor Google Alerts prompted errors surrounding duplicate content issues during that time period. The content is now appearing in the results with the authorship profile image showing from the Google+ profile in conjunction with the post.

This just truly backs up the fact of Google authorship playing a much larger roll revolving around duplicate content concerns. At this point it may appear that article directory submissions could be coming a thing of the past. Although whether article directory submission may prove to be a thing of the past or not is still yet to be seen. This is somewhat of a hunch.

Article Base Profile SERP and byline

Articles Base Profile Search Engine Result and Byline

Article Testing and Measurement – Experiment #2

My next experiment is possibly going to be the same as the first experiment or I may decide to use one web blog post from this blog and submit it to 500 directories. The goal will be to monitor the stats for gains and losses and find out if it out performs the other articles from the previous experiment and any of the post already on this web blog not having any article submissions done at all and the post relying only on Google+ authorship and quality article sites.

Secondly, another part of the goal from this experiment is to find out if Google will recognize this web blog as the originator of the content or will Google consider it to be duplicated content because it finds the same full article within these article directories. By doing this, the goal is to figure out if Google authorship prevents this from being duplicated content since authorship is now a factor for this web blog and shows me as the author now.

What do you think the outcome of this experiment will be? Do you think Google will know that the article is yours even though it is posted in article directories or will Google consider it duplicate content. 

Window and Linux Hosting Plans

Conclusion

When article submissions are being done, does it include the entire article for each submission or does it just create a link to an article on a web blog? The purpose of this thought is to define the difference between link building which is just simple anchor text links pointing to a particular article or the fact of posting the full article on an article site. The difference of building a link or posting a duplicate article have defining differences. By now you should understand the difference between what is considered duplicate web content and simple link building tactics. The term is somewhat interchangeable, but are different in retrospect. Article submission is yet a form of link building because you are essentially placing links within the article and building links to articles.

But for the purposes of submitting links to articles for link building, this is not considered a duplicate content issue. The real concern here is if the article being posted on more than one site is a full article being posted on these article sites and having a negative impact from duplicated content. This once again leads us to the same point about Google authorship and how much weight and authority does Google place into authorship? Only time will tell.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

Bookmark and Share

How to Use Twitter Hashtags: A Simple Guide

December 6, 2012 4 comments
Twitter Marketing and the #hashtag

Twitter Marketing

Making use of the Hashtag for Twitter

You probably already have a twitter account up and running for your business. If not, you may want to consider one now. Twitter is a great platform for sharing links to your site and it’s also a great way to connect with your customers on a more personal level. One of the best features of Twitter is the hashtag, which is the number sign (#) attached to a word or phrase. This simple symbol is useful for categorizing your tweets, capturing data, and developing an easy search strategy. However, if done incorrectly, the #hashtag is just a waste of valuable character space in your tweet!

“Get the most out of your Twitter #hashtags with these simple tips”.

blog-white-inner-seperator

Keep it Simple and Short
When you add a #hashtag to a tweet, it’s important to keep it simple and short. Keep it simple so it’s easy to remember and keep it short because you will l need to leave room in your tweet for retweets (A.K.A. RT) and additional text. Remember, you only get 140 characters so use them wisely! For example, if you are sharing a blog post about small business tips, try a combination of #smallbiz and #tips instead of a confusing mess like #smallbusinesstipsandadvice. To keep your tweets looking professional, be sure to keep your #hashtags at a minimum. Stick to 1-2 per tweet, quality beats quantity every time.

Make Your Own
Whether you’re using #hashtags for search or to gain visibility, be sure to create your own. A unique hashtag will help set you apart from competitors and generate some buzz around your brand. If you’re offering a contest or planning to post several times about a specific topic, you should have a unique #hashtag. A well-advertised #hashtag will allow both followers and non-followers to easily find out about your campaign.

Follow Friday is a Must
If there was ever a powerful and essential #hashtag, this is it. No matter what business you are in, participating in Follow Friday (#FF) is a necessity. This simple routine will gain exposure to your brand by mentioning twitter users that you hope to connect with. When you recommend your users to follow a particular person or brand you’ll usually get some reciprocal Twitter love. It’s a win-win. Be sure to craft your #FF tweets with some etiquette. Instead of just mentioning 20 users in a post, make sure to share why they are worthy of a follow–your followers will appreciate it.

Host Twitter Chats
#Hashtags are a great way to gather several users who are interested in the same topics. For example, if you are an HVAC expert and want to host a Twitter chat you could use #HVACtalk. The trick to successfully running a twitter chat is to make sure you promote the #hashtag and chat well in advance. Advertise it on all of your profiles, in emails, and on your website. You have to get the word out about your chat, otherwise you will have spent all that time thinking of a clever #hashtag for nothing!

What’s Your #Hashtag?
“Share your companies #hashtag in the comments below. Do not forget to mention why you choose it and how you have used it so far”!

Follow on Twitter: @LinkWorxSeo and @PunchBugIndy

Window and Linux Hosting Plans

About Mark Walker

Mark Walker is a lifelong Hoosier who staked his claim in Irvington with his wife and dog in 2008. When he’s not sleeping or working he’s brewing beer, telling a bad joke, or playing music in his band She Does Is Magic. He has an enthusiasm for all things local and green living. Mark is also owner of Punch Bug Marketing, a social media marketing company.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestCome Join me on Google+

Bookmark and Share
%d bloggers like this: