Archive
How Canonical URL’s Effect Search Indexing
Avoiding Duplicate URL’s From Being Crawled
The canonical tag was introduced in 2007 and tells the search engines what should be indexed. By allowing the search engines to know the preferred page it eliminates duplicate page indexing. E-commerce or large websites usually run into more issue’s surrounding duplicate indexing problems. This is due to multiple products, lots of dynamic content and an abundance of categories.
Since the first release of the Panda in February, 24th. 2011 webmasters have been poised with avoiding duplicate content issues across websites. The Panda update was huge and hit around 12% of global search engine queries. Some websites saw a drastic change in the amount of website traffic the were receiving. These changes forced content creators to create unique content that is quality as well as causing Webmasters to remove or submit request to other websites that had dubious low quality content they created to be removed from those other websites.
Canonical allows the crawlers to know what link is to be indexed. For example if you have link that is yoursite.com?id=1 the canonical link can tell the crawlers to index yoursite.com instead. You can also set parameter preferences in Google Webmaster Central Console as well to aid in the process of determining what to index. This is also beneficial if you have more than one domain name linking to a website. <link rel=”canonical” href=”URL” />
Avoiding Duplicate URL’s
Robots.txt file Usage
Avoiding Duplicate Canonical URL’s and Content
Avoid use of Upper Cases
Use a Constant URL Pattern
Using a different URL pattern such as http://www.linkworxseo.com vs. http://linkworxseo.com can cause confusion to the search engines. Search engine’s perceive this as different url’s, which leads to another form of duplicate content. Avoid these patterns of URLs so the search engines can make sense of your domain. A solution to overcome this problem is to use the canonical tag to indicate the right URL. You should indicate this inside of the Google Webmaster Console as well. You can find this under Configuration > Settings > Preferred Domain > Select Your Option. Click here to learn more about setting a preferred domain.
Conclusion
The necessity to resolve duplicate content issue’s at hand are a most due task for proper search engine optimization. Removing duplicate content enhances a websites search engine results and helps prevent spam as well. If you have not done this by now, you should do it immediately.
“There is always a way to resolve the issue.”
Web Analytic Keyword Data “Not Provided”
Google Web Analytics
Okay, I have been following this topic closely and have come to several conclusions. I can understand it if Google only wanted to prevent you from causing a recording of a search if you were logged into the system as a Google user and they were trying to prevent you from recording your own search for your own website, but not for all of them in total. Of course the search is only registered as a visit if you click your own link.
Okay, recording the data from non logged in users still makes sense to me because then Google can measure all impressions from other sources such as software programs running analysis. Remember you do not have to be logged in to use the software to get your data back from the search engines and It would only make sense to me that Google would still be tracking the impressions for their own purposes but not releasing the data to its users. Of course this would be very touchy ground concerning privacy issue’s since Google does not own the data, but at the same time may be trying to prevent false impressions from various sources.
So let’s say Google is still recording those impressions of logged in Google users, what do you think they can do with that data? It might be a tad presumptive of Google to think all users logged in are using Google’s search engine… I do not think Google would be that nieve. I suppose you might say that the percent of “not provided” would directly correlate to the amount of users using Google’s search engine while logged In. It was mentioned on another blog I read today that it might be a strategy to boost PPC in efforts to increase revenue. Sorry, but I do not think Google has a revenue problem and their are other reasons behind this new implementation. It actually reminds me of a sandbox security layout or the same as AdWords when using the tool to show your ad but not recording the impression.
“Make use of advanced segmentation.”
Google SSL – Organic Keywords and Analytic Data
Google Web Analytic Data
If you use Google +1, this is where it first sprouted and caught my attention. This is very disturbing to me because like any good optimizer, organic keywords are extremely important at performing proper SEO.
This particular function of not recording the data is the exact same way Google AdWords allows users to display there AdWords results without recording the data. If your not familiar with this, it is a tool inside of Google AdWords to test your results without recording data. I believe one of the reason’s Google is going in this direction is not only for security purposes in the grand scheme of thing’s but to combat issues surrounding the use of software programs running constant analysis.
This software when run is compounding the data and actually producing false results by causing software generated impressions to the search engines instead of it actually producing a real human impression. IE… CAPCHA entries when running these various types of software programs such as Seo Power Suite. Great applications by the way. This makes sense because the keyword tool provided by Google in AdWords is only producing keywords from Pay per Click (PPC) impressions and not organic impressions. This completely relates to what is being said about getting data based on AdWord campaigns.
I am curious to whether or not the data that has been recorded will still be accessible as it has always been up until this point into the future through analytic’s. I was really getting into the new design with Google analytic’s today and still noticed organic keywords showing in the reports. But did notice the “not provided” data as well. I think Google may have other plans and we all will just have to wait to see the final outcome.
“Monitoring stats is crucial for businesses.”
Link Worx Seo 
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