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Instructions on how to Link a Google+ Profile to Content Created

September 19, 2012 4 comments

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Linking yourself as an author to your content is relatively easy. If you do not have a Google+ profile created yet, start with by creating one. Next, on your header section of your HTML place the <link href=”[profile_url]” rel=”publisher” /> as this will notify Google you are the publisher of the content. After placing this code in your heading you will want to link to your Google+ profile from your website. Add this code to your page:

<a href=”[profile_url]” rel=author” title=”Ty Whalin – Google+ Personal profile” >Ty Whalin’s Profile on Google+

Make sure you have the Google+ on it or it will not work properly. I found this out the hard way until better instructions were provided by Google and Jill Whalen. You can also find additional resources and instructions on Google Authorship.

As an alternative you can use this code technique as well to establish yourself as the author of content.

<a href=”[profile_url]?rel=author” title=”Ty Whalin – Google+ Personal profile” >Ty Whalin’s Profile on Google+

This is essentially the same thing as the code above it except you are using a ?rel=author parameter instead of the ‘rel’ attribute.

First set of instructions provided by Google:

You can link your content you publish on a specific domain (such as http://www.linkworxseo.wordpress.com) to your Google+ profile.

By Ty Whalin

By Ty Whalin

  1. Make sure you have a profile photo with a recognizable head shot.
  2. Make sure a byline containing your name appears on each page of your content (for example, “By Ty Whalin”).
  3. Make sure your byline name matches the name on your Google+ profile.
  4. Verify you have an email address (such as info@linkworxseo.com) on the same domain as your content. (Don’t have an email address on the same domain? Use this method to link your content to your Google+ profile)

You can keep it private if you wish by selecting it as private. It will also add a public link to the domain of the email address to the Contributor to section of your profile.

By adding your domain name on the Google+ profile you will basically be reciprocal linking your website to your Google+ profile and vice versus. Which I found odd since Google has made it clear they are not in favor of reciprocal linking.

Second set of instructions provided by Google:

After you have completed the first step of instructions by Google you will need to finish it off by completing the second step. You will notice that the second part of Google’s instructions are the same as shown above the first set of instructions.

Create a link to your Google+ profile from your webpage, like this:

<a href=[profile_url]?rel=author”>Link Worx Seo – Google+</a>

Replace [profile_url] with the your Google+ profile URL, like this:

<a href=”https://plus.google.com/115899955224601506264?rel=author”>Link Worx Seo – Google+</a>

Your link must contain the ?rel=author parameter. If it’s missing, Google won’t be able to associate your content with your Google+ profile.

  1. Add a reciprocal link back from your profile to the site(s) you just updated.
    1. Edit the Contributor To section.
    2. In the dialog that appears, click Add custom link, and then enter the website URL.
    3. If you want, click the drop-down list to specify who can see the link.
    4. Click Save.
  2. To see what author data Google can extract from your page, use the rich snippets testing tool.

Why is This Authorship Worthwhile?

Since I completed this simple connection and made Google aware that I am the true author of my content, my numbers and stats have increased. Links generated in the search engine results pages showing a profile picture and establishing your name in a byline are said to increase click-through rates CTR’s by 30% approximately. Recent studies have shown people are more prone to click an article more because of this attached information on the SERP when an internet user searches for information on something.

 Increased Exposure and Higher Metrics

Increased exposure, by having a view-able profile head shot and showing your name off in the SERP’s helps you gain credit-ability in your industry as an authoritative figure. It is only logical that the more and more your name becomes synonymous with other individuals in your industry the more and more people begin to trust you, your research and recommendations. If you have not done this simple Google+ linking yet, you should as soon as possible.

Rich Snippet Testing

Using this simple form provided by Google allows you to test what is shown by Google as it would be shown in the SERP’s. The search preview will show you exactly what a user see’s when searching on Google. Now you may ask why this is important? Well, simply put; it can provide valuable insight to what others will see when searching and finding your information.

Extracted Author and Publisher

Extracted Author and Publisher

As you can see in green, I used my domain [http://www.linkworxseo.com] in the form to extract the page data. Because the <link href=”[profile_url]” rel=”publisher” /> is listed in my heading and I properly made use of the rel=author on my pages, it showed as verified as an author and a publisher. Google does not have to show your head shot or byline, it is at their discretion on whether or not Google wants to show this information. But the main point here is that when it is done properly you can verify it by using the Rich Snippet Testing Tool.

Different Google+Pages

Something else I learned along the way during this new process is that each page has a separate Google ID generated for each Google+ page. Why is this of concern? Let us say if you have a Google+ page to a personal profile but yet you have a business page as well, the Google ID’s are different. This matters because if you want to prove you are the publisher and the author, each profile has to be directly linked as shown above in the pervious instructions to achieve the same effect in the SERP’s. You must add the rel=author and rel=publisher with the perspective Google ID to the heading and a link to each Google+ profile page with the proper rel=author attribute or parameter to the appropriate Google+ page and vice versus. Now, let us take this one step further.

Word Press Authorship

When you create a Word Press blog you complete details about yourself within Word Press admin Users section. When you complete this information for your Word Press blog for yourself or add other user to this Users section Word Press is capable of knowing who is writing the post for the blog because they are logged into the system. Word Press automatically list the person writing the blog post as the author of the content when the post is published.  If you will notice at the top in the first image, it shows a byline with my name “Ty Whalin”.

The significance of this is, what if you have several authors for a blog and each one of these authors have multiple post written on the same blog. You can then select post written by specific authors. This makes it easy to find familiar authors by name.Word Press Authorship Posting

The trick here is that in the display name box on the user profile I used the name Link Worx Seo and not my real name as you can see highlighted in yellow above. Of course this can be change at anytime you desire. But the byline still shows my first name and last name which is from the first and last name input boxes on the user profile. Because the Word Press blog has been listed on the Google+ profile page, Google is able to make the distinction between the blog and the profile. The main point here, is that as long as you post a link to your Word Press blog on your Google+ profile, Google will display the author information appropriately if Google deems so.

If you were to select the link above highlighted it would take you to an archive of postings for the author. Link Worx Seo Proof that it works is simple enough. My head shot is from my Google+ profile and because my first and last name match on my Google+ profile and my Word Press User profile; Google extracts this from the Google+ profile in turn it shows me as the author.

Article Base Authorship

Finally, one last catch before finishing up today. You can pull off the same thing by adding your Article Base profile link to the contributor section of your Google+ profile page. You of course first have to create an Article Base account and fill in the details as an author/pen-name information. Once this is complete you then can place a link in the contributor section of your Google+ profile page.

Article Base Profile

Article Base Profile

If you did not notice you can see the Google+ logo in the snap shot above. This is how Article Base links to your Google+ profile page. I used my name as it is listed on my Google+ profile as the same on my Article Base profile. This is another great way to gain credit-ability and exposure for you and your business. Here is what it looks like in the SERP’s.

Article Base Profile SERP and byline

Article Base Profile SERP and byline

Conclusion

If you think this is to advanced for you or you just need some help with it, consult a professional or do some more reading on the topic. There is of course one more step to add too all of this. It is referred to as the rel=me. This is to link multiple author pages. This is somewhat un-tested by me at this point. From what I have been able to understand about it, is that if an article is written the rel=author should be used on the article and a rel=me should be used on the authors profile page. The article and the author page both contain a link to the authors Google+ profile page. This rel=me is able to correspond the article, author and the authors Google+ profile page. This is another way to show your work off and let Google know your are the author of the content.

Technically this seems to be the same principle concept as how Article Base works. It associates your article with the Article Base profile and the Google+ profile. Although I am not sure if your supposed to list the site your writing for in the contributor section, the article or the profile for the site you wrote the article for in this area. If I had to guess I would say yes, list the author profile from the site your writing for in the Google+ contributor section. Which would be the same as listing the Article Base author profile in the Google+ contributor section.

Blee, Blee, Blee – That’s All Folks.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Google+ Search Results – The Social and Non Social Indicators

February 19, 2012 3 comments

Google Social Plus Box

Google Plus Box

Google Plus Box

The real topic here is Google+ search and the results variations and how they are being generated. I noticed that some people could not seem to understand very well why a page may not show organically anymore when not socially logged in and why it can still show a Google Plus Box for someone whether logged in or not. The simple answer is that if you are out SEO‘d by another page you will not show in the results organically if their page is better optimized than your page whether you’re logged in socially or non-socially. The Google Plus Box can still show as a result, but you may have loosed your organic listing because of that fact. The Plus Box has to be running on a social algorithm instead of the organic algorithm or the algorithm is the same but has some type of filter is in place.

There are also times when the Google Plus Box does not produce any results at all. These algorithmic changes are random and can change on a daily basis so never expect the same results every day. If you are not logged in socially you can still get a result organically with the stats from your Google+ profile page by making use of the rel=author attribute which will be discussed later. But remember that just because there is a profile picture next to the search result does not mean you are logged in socially. You may also notice that at times you can see the number’s associated with the amount of people in the individual’s circle’s. Why Google show’s the numbers is possibly due to the fact that once a certain status is reached Google has the option to show this on the result. All of this wraps around the fact that you’re able to toggle the social/non A social results, but yet it still provides a Google Plus Box at various time’s a long with organic results. Let’s start with the Google +1 button.

Google+ 1’s

Google Plus One Button

Google Plus One Button

As you possibly have already noticed is that if you’re a Google+ user that you do not have the option to create a +1 page for a Google+ Business Profile. It only seems logical that Google should allow you to have a +1  for your Google+ Business Profile and not just your personal profile. I am at the fact that when you +1 something it only get’s listed on your personal profile page and not your business page. I understand that there is no way to split the +1’s into each specific profile page at this time, but it just seems to me that being able to only allow +1’s of my own link’s on my Google+ Business Profile would allow me to only +1 my own content. This would of course be primarily the same thing as bookmarking, which is really what the +1 does on your personal profile page. Now there are other factors of course involved with the +1 and what types of effect’s it has in the search results and it continues to be an ongoing discussion with lot’s of open opportunities for analysis and discussion, but more on that later. Let’s cover the indicators as a whole first.

Plus One – Post – Stream

Google+ One Link

Google+ One Personal Profile With Link

Google+ One Business Profile Without Link

Google+ One Business Profile Without Link

Okay, the post page allows for posting links of what you choose which remains on the page for an undefined length of time up to this point. This allows for permanent link’s to be built for your content in regard’s to your post which is exactly what the +1 does for a site you +1. So what is the difference between having a post or a +1 is the real question at hand. The +1 is a social indicator to Google that your content is being shared with professionals in your industry and networker’s interested in your content. This also brings to light the fact that you can not share +1’s but you can share post from stream’s and that are created from post’s. Now yes that may seem a tad confusing but that is why you should keep reading. Your stream is a post that can be +1’d which allows for another social indicator to Google that your content is being disbursed. The +1’ing, sharing and posting shows social activity to Google which is an important factor for the social SEO results. You can also gain social activity by re-sharing a post as well. This re-sharing of your post or post created by other Google+ user’s is also another way to generate new follower’s and show more activity to Google because this is too another factor when Google try’s to determine what content should be ranked higher in the SERP’s and the Google Plus Box.

Google View Ripple's

Google View Ripple’s

Your stream is constantly feeding content to your profile because you choose to follow certain people in your circles. This is when your content gain’s its’ maximum visibility for your reader’s. If your post catch’s the attention of one of your follower’s then the post has a chance to be re-shared from one person to the next. This is exactly what your want to happen. The more your content is shared the higher your social factor become’s to Google. You can determine your social share activity in several ways but the easiest and most effective way to gain insight on how a post may be performing is by viewing the ripples of your post.

Next, every post which is feed to the stream has the possibility of being +1’d by followers. If one of these posts is +1’d then those post are bookmarked onto the +1’s page for later viewing. This typical use of social bookmarking is a common technique used by SEO professional‘s to generate more traffic and quality links to a website. With that being said, it brings us back to the fact that you can not generate +1’s on your Google+ Business Profile but you can on your personal profile. Now there is the option to delete the +1’s from your personal profile if you are choosing to just +1 your on content, but then you lose the value of being seen on the SERP’s and Google Plus Box for something you +1’d for someone else. That added value give’s you additional exposure to people searching for something socially and organically, but only show’s up in the organic result with your picture if you +1’d someone’s page.

So you may be thinking why would you not want to +1 something you like when you it can bring you more exposure on the search results? Well if you’re like me you do not like all the clutter and let’s face it I am the type of individual who does not like clutter. It seems spam to me sort of to have the huge list of +1’s on a page with no organization or because someone would not let you place a link on their page unless you +1’d their website. Which brings us to the fact that some businesses have found ways to allow you to place a link on their website if you +1 their page. This become’s what is known as reciprocal linking. If you’re a fan of reciprocal linking then you like that option, if not you could consider it link exchanging which has minimal SEO gain now a day’s especially if it is not a relevant site to what your business is about, unless of course you are exchanging links with Google.

Tying it all Together

Rand Fishkin Number of People in Circles

Rand Fishkin – SEOmoz

Now if you have not stopped reading yet, we are going to completely tie this to the Google Plus Box being generated in the SERP’s. First thing’s first, if you have not noticed the Google Plus Box only show’s on the first page of Google when performing the search. The second page and beyond no longer display’s the Google Plus Box from there on. Some have said this is due to the fact that Google could lose out on ad revenue because it requires ad space to be taken up on the page. But honestly, Google has plenty of space to generate ad revenue so this does not seem to be so true in my opinion because the ads are still there and the searcher still see’s the top portion of the ads on the page and only needs to scroll just a little to see all the ads. With that being said, the Google Plus Box does rotate the social profiles if you were to refresh the page for the same search. This rotation can occur because social factor’s are constantly changing by the second and one profile could have gained more social significance than another. Also Google could be trying to play fair in some aspect by showing these on a rotation because your circles contain more than just a few people in each circle. The biggest factor though is how well your profile is optimized which of course can produce better result’s than your competitor.

No Google Plus Box

No Google Plus Box

The Google Plus Box does not show for all searches though when searching socially or non-socially, but still produces social significance in the organic results even if your toggle is set to social or non social. If you will notice though the +1 button option disappears from the organic results once you toggle off the social search. In past post this has been referred to as logging in and logging out or on/off. In order to +1 something you have to be logged in through a G-mail account. Even though you are not producing social results Google still is using social indicators to help produce results organically. Now, I can not say why Google does not always show the Google Plus Box, but for whatever reason I am sure they have one.

Something else that revolves around the social indicator’s and search significance concern’s how the data is collected and displayed by Google in Google Analytic’s. Several post have been written on this topic in the past few month’s about how Google display’s “not provided” data in Google Analytic’s. This loss of data has made the work of an SEO Professional more difficult when determining how people are finding your business in the search results. This ties in because when you are logged in socially the data is collected but listed in Google Analytic’s as “not provided” data. But if you were to log out socially and search the data show’s what keywords and phrases were used to find your business in Google Analytic’s. Now this does not have anything to do with the Google Plus Box of course but it is one of the factor’s correlating to the social indicator’s and how the data is utilized. One last thing that should be mentioned about search results, the authors attribute.

Author Attribute

Article Base Author

The use of the rel=author is part of Google and how they show results. But keep in mind the rel=author is connected to your Google+ personal profile. If you are not making use of the rel=author attribute then you should think about it, especially if your against people copying your content. The rel=author attribute can be easily connected by placing a link to your Google+ profile on your website and by placing a link on your Google+ profile to the page you placed the Google+ link to your profile on your website. You must have the Google+ portion in the anchor text for the link as well for this to work properly. You can also have a rel=author attribute associated with more than just Google+, this too is another preventive way of protecting your content and helping clean up the spam on the Internet. Article Base is another website that you can post your articles on and establish a rel=author attribute on as well, this same reciprocal linking still applies though. You link Article Base to your Google+ profile and vice verse. The use of the rel=author attribute is another great way to produce stronger social gain’s for your Google+ profile because you are more easily referenced to your Google+ profile.

Link Worx Seo – Ty Whalin – Google Plus Profile

Thank you for reading and hope this was helpful on your quest to reach the top. If you care to join and receive more information about proper and up to date SEO topic’s then please join me and contribute any advice, questions, doubt’s or responses. You can find a link above to connect or by selecting the graphic. Link Worx Seo tries to provide the most current and available information about how to topic’s and current SEO news. But as any SEO business professional knows it can be difficult at times to keep up with everything in the world of SEO. The coverage in this post was from a four month’s of analysis and first hand experiences of searching, features, trials, testing and compiled information. Got to love it, thank you and hope to talk to you soon. Link Worx Seo

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“If you are not on Google+ yet, then create a profile now.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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Sharing with Google Plus

November 8, 2011 Leave a comment
Link Worx Seo - Google Badge

Link Worx Seo – Google Badge

Way nice, people have been wondering how long it was going to take Google or another company to program a type of sharing button to share from a website. It actually surprises me that ShareAholic, ShareThis or AddThis has not done this yet, if they have no one has seen it thus far. I thought of this when the first Google +1 button was first released by Google. It seemed that the best usage of the +1 would be mostly for favorite website bookmarking instead of a separate button for sharing. Not sure why Google did not implement this in this way to begin with when creating G+.

I have been going through the motions of what Google +1 is capable of doing and have decided that it would seem feasible as well to add a share option on the +1 page of your profile to easily share your +1’d pages with any location or Google circle. Now the next thing to tackle is if your wanting to share a link to another social site or even e-mail it to someone else you are forced to go to that page first and then use share method options which are abundantly available through various addon’s and extensions through browser’s or on websites.

Currently a share button is only available for mobile phones gives the mobile phone a competitive edge over PC and MAC users since a share button for G+ is only available for mobile users to my knowledge at this time and date (11/08/11, 7:17 A.M.), but I am sure it will soon be available for PC and Mac users a like. If Google can implement these kinds of changes it would make Google gain a competitive edge on the competition for sure.

Google has been beat up recently because of all the changes by some, but overall it seems most are happy with the changes Google has been creating. Google not only has created a more stable product  for users but they have created a magnitude of jobs for people as well. All of Google’s changes have created enormous amounts of content, inspired programmers and developers to create plugins and even allowed graphic artist to become creative with some of the new logos and icons being introduced. Of course this list of professionals is fairly broad, but overall it has generated a lot of work for people since it all started. I myself am part of all of these changes and productivity just by simply wring a blog, thinking of better way’s to improve Google and sharing my ideals and work.

The problem has been solved by a plugin I use called:

Publish sync for google+ & facebook (Green Edition)1.1.92

 This is a super top extension, provide two-way syncs Google+、Facebook 、Twitter、Plurk. It supports article, video, pictures and web links. It also supports sharing function which users are able to share whatever public content in Google+ to: Linkedin, Digg, Myspace, facebook, Twitter..so on.

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“Get verified now with Google+.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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