Posts Tagged ‘local-seo’

Posting Fake Reviews For Companies on Services or Products

July 19, 2012 1 comment
Google Local Search Results

Google Local Search Results

Driving more reviews to your profile for a local listing has always been a great way and still is a great way to increase your local listing visibility. The problem with this is when people started trying to game the system by posting fake reviews. Some companies were posting so many reviews that Google had to place a cut off point of only so many reviews being allowed to be posted.

At one point Google even had complaints from certain companies that were review based. Some examples are Yelp, Mojo Pages and various others. Some of these companies started complaining because Google was giving precedence to specific companies. Remember when Insider Pages used to show under your local listing placement on Google, well this is one of those companies Google used to favor for reviews. After a few years these companies who were not getting listed on local listing profiles started to complain. This is when Google changed the way reviews and companies were being shown on local placement listings.

At times some companies were posting reviews to products that had not even been released or tested on the market yet. Granted getting reviews for a business is a great way to increase business and gain more visibility for a local listing, but posting fake reviews is completely unethical and should not be done.

There are ways to gain reviews for a company the proper way. Whether it is for a product, company or service you should make it easy for your customers to post a review.

Some simple ways to help you get more reviews:

SEO Bullet Points Place links to local listing in your e-mail messages.

SEO Bullet Points Print instruction and give it to your customers.

SEO Bullet Points Generate QR codes leading to your local listing.

SEO Bullet Points Send a special request to your customers.

SEO Bullet Points Ask the customer if you are face to fact with them.

SEO Bullet Points Provide assistance if needed.

SEO Bullet Points Directly call them on the phone and ask.

SEO Bullet Points Give the more than once place to post a review.

SEO Bullet Points Provide feedback to customers

Where Do We Go From Here?

You should try and get your reviews from more than one account. If you are trying to post reviews for your customers

Inspire Your Customers

Inspire Your Customers

with the same account, it throws a signal that you may be posting fake reviews since you are trying to use the same account when posting them. Try having each of your customers log in under their own credentials to post the review. This is the best way to make sure the reviews are going to show up. I know this from experience with a previous client who was trying to post Google reviews from an Angie’s List account to a Google local listing.

Although the reviews for this circumstance were real, they were still from Angie’s List and could not be posted by the same user logged into Google. Each review should be done on a separate account. I have even seen and heard of companies creating multiple Google accounts to post a single review because of these circumstances of only being able to post one review from one account for the same company. This of course has led to thousands of fake accounts being created and is still considered another form of spam.

Google E-mail Accounts

Now Google does have a timeline for accounts which remain dormant for a specified amount of time. Google deletes accounts that remain inactive for more than ninety days according to what I have read. After the account is deleted by Google the information no longer becomes retrievable by the user who created the account. Google then places the e-mail address in a non usable status. This means the e-mail address can no longer be used again for a specified amount of time. You can find out more concerning e-mail accounts on Google’s forum Groups.


If you spend the time and make every effort and option available to your customers for posting reviews, you will start to notice a gain in the amount of reviews being written and posted for your company. Help stop spam and fake reviews. Trying to game the system is only going to hurt your company in the long run. It is not suggested to buy reviews for a company either, but it can be done. There are lots of companies you can pay to post reviews for you, but really; is this right? No. It is also a good suggestion to acknowledge any review, whether good or bad. If it is a bad review try to use a re-buttle or offer the person or company who posted the review some kind of discount to show them you care. Do not ignore the reviews because reviews are used daily by people for research on products, companies and services.

Window and Linux Hosting Plans

“Gain more customers with local reviews.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Learn Valuable Google AdWords and Local SEO Techniques

November 24, 2011 3 comments
What is Google AdWords

Google Auction

Now this is a fantastic infographic. I have been keeping up with the changes going on with Google as much as possible.
 Google is at an incredible pace right now implementing changes to all kinds of products and different area’s. This infographic graphic really breaks it down to a very understandable and easy to understand format. I found that the portion showing the significance of the quality of the keyword allowed the bidder to pay less for the keyword while ranking higher.

This type of Ad relevancy is used on a daily basis. I was just discussing this ad relevancy with someone the other  night and the individual said that he was inside of his e-mail and reading something about hams or talking to someone about hams and Google instantly picked up the fact that one of the ads to display inside of the e-mail account was about ham’s. In turn this makes the combination and matching of the message he was reading and the ad being displayed the key point. Google in essence, suggested the ad based on what was being read which gave Google and the company paying for the ad a possible option of producing a click, which of course generates revenue for Google and a possible sale for the company paying for the ad space.

This is not a new concept for anyone running sponsored ad campaigns but directly correlates with what is being said in the infographic. I believe all  of this is directly connected with Google’s changes being implemented for fresh content and how Google is indexing the most recent news and events, etc… at the most relevant and newest date possible based on the relevancy of the search term. This ad display not only is more cost effective for the  company posting the ad, but provides the most relevant SERP’s for the user performing the search. The newest and hottest breaking story is not going to be the newest and the hottest if it takes hours to get seen by user’s performing searches.

Another portion that catches my attention is the section that says “you can only  have one entry into any query auction from  your account”. From this section Google choses your keyword it finds the most relevant to the search query no matter how many keywords and ads you entered. Then Google enters your ad into the auction because Google chose which keyword was the most relevant to the search query. So Google determines the match type based on the search query and then determines what is most relevant and then enters it into the auction.

This is no new information for paid search advertising. Setting up an effective AdWords campaign takes plenty of research of keywords and a definite understanding of the competition. There are plenty of tools available to assist any search engine marketer to create an affective campaign. If you think about it your creating ad relevancy the same as Google, just not with a massively sophisticated algorithm. Your determining your keywords and your ads to display to the user when they perform their search. The same principle applies here your effectively trying to target the ad to the user based on the search they use.

When the results are posted the user is shown the most relevant ad based on what they are searching for which is determined by the keywords being used, whether long tail or a generic search term. Not only does Google do this ad relevancy but Face Book, Bing and Yahoo! as well. This kind of ad function is designed to be a more human approach instead.

Another great example is the instant search being used by search engines. This instant search makes the suggestions based on your search entry. Of course the suggestions are not always correct, but are fairly convenient for most individuals. The instant search is an option and can be turned off through your browser settings along with local browser and search tracking. Just remember that if you ever want to determine your placement in the SERP’s by a search, first clear your browser history and make sure your logged out of your account associated with the current search engine. Your results are going to be different than if you search while logged  in.

Finally, if you noticed as well that this same principle applies  to local search results. This relevancy is determined by Geo-Targeting. This is nothing new as well but if your un-aware of how this works – your browser is well aware of where you are located because of browser sniffers and settings inside of your web browser. You can shut off some of these functions as well, but I would not worry about it to much. Well, with that being said, local placement pretty much works in the same manner, when you perform your search the search engine display’s the search based on your search term of choice and then display’s local placement appropriately. You will notice you do not get a local placement listing for areas outside of your area. This is because of relevancy and location to your search term again. Of course if you enter a Geo-Targeted location other than your location in your search term you will get a different set of results based on the location entered.

These results are not going to display local listings because your search term is Geo-Targeted. Actually at times if your searching with a term that uses a location specific keyword you still may not get a set of local listings displayed in the SERP’s. Ah, you may ask why? This is because the level of a search engine optimization campaign may not be a localized specific campaign. It may actually be a more national or world wide campaign vs. a Geo-Targeted campaign. Plus, if Google determines a organic listing’s are more dominant than  local listing’s it is going to display it that way in the results.

Hopefully, this provides some in insightful information and how the search engines determine the results. It is a complex system and by no means is always perfect. The algorithms change frequently and the necessity for search engine optimization remains a constant. You should continue your search engine optimization campaign and all other marketing venues. Please feel free to share this with whomever you like or in need of in need of (PPC) marketing services.

Window and Linux Hosting Plans

“Create landing pages with relevant keywords when running AdWords.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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