Posts Tagged ‘marketing’

How to Use Twitter Hashtags: A Simple Guide

December 6, 2012 4 comments
Twitter Marketing and the #hashtag

Twitter Marketing

Making use of the Hashtag for Twitter

You probably already have a twitter account up and running for your business. If not, you may want to consider one now. Twitter is a great platform for sharing links to your site and it’s also a great way to connect with your customers on a more personal level. One of the best features of Twitter is the hashtag, which is the number sign (#) attached to a word or phrase. This simple symbol is useful for categorizing your tweets, capturing data, and developing an easy search strategy. However, if done incorrectly, the #hashtag is just a waste of valuable character space in your tweet!

“Get the most out of your Twitter #hashtags with these simple tips”.


Keep it Simple and Short
When you add a #hashtag to a tweet, it’s important to keep it simple and short. Keep it simple so it’s easy to remember and keep it short because you will l need to leave room in your tweet for retweets (A.K.A. RT) and additional text. Remember, you only get 140 characters so use them wisely! For example, if you are sharing a blog post about small business tips, try a combination of #smallbiz and #tips instead of a confusing mess like #smallbusinesstipsandadvice. To keep your tweets looking professional, be sure to keep your #hashtags at a minimum. Stick to 1-2 per tweet, quality beats quantity every time.

Make Your Own
Whether you’re using #hashtags for search or to gain visibility, be sure to create your own. A unique hashtag will help set you apart from competitors and generate some buzz around your brand. If you’re offering a contest or planning to post several times about a specific topic, you should have a unique #hashtag. A well-advertised #hashtag will allow both followers and non-followers to easily find out about your campaign.

Follow Friday is a Must
If there was ever a powerful and essential #hashtag, this is it. No matter what business you are in, participating in Follow Friday (#FF) is a necessity. This simple routine will gain exposure to your brand by mentioning twitter users that you hope to connect with. When you recommend your users to follow a particular person or brand you’ll usually get some reciprocal Twitter love. It’s a win-win. Be sure to craft your #FF tweets with some etiquette. Instead of just mentioning 20 users in a post, make sure to share why they are worthy of a follow–your followers will appreciate it.

Host Twitter Chats
#Hashtags are a great way to gather several users who are interested in the same topics. For example, if you are an HVAC expert and want to host a Twitter chat you could use #HVACtalk. The trick to successfully running a twitter chat is to make sure you promote the #hashtag and chat well in advance. Advertise it on all of your profiles, in emails, and on your website. You have to get the word out about your chat, otherwise you will have spent all that time thinking of a clever #hashtag for nothing!

What’s Your #Hashtag?
“Share your companies #hashtag in the comments below. Do not forget to mention why you choose it and how you have used it so far”!

Follow on Twitter: @LinkWorxSeo and @PunchBugIndy

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About Mark Walker

Mark Walker is a lifelong Hoosier who staked his claim in Irvington with his wife and dog in 2008. When he’s not sleeping or working he’s brewing beer, telling a bad joke, or playing music in his band She Does Is Magic. He has an enthusiasm for all things local and green living. Mark is also owner of Punch Bug Marketing, a social media marketing company.

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Engineering the Correct SEO Strategy for Today’s Market

October 22, 2012 Leave a comment
Internet Marketing Strategy

Internet Marketing Strategy

With the internet changing everyday staying on top of new trends and changes surrounding SEO should be a top priority of any professional SEO Company. Within the last year or more the SEO industry has changed immensely. Some of these changes include the Panda and Penguin filters and the recent changes of the exact match domain (EMD) filter as well. Many companies have shifted there marketing tactics and strategies to other areas such as social media marketing and other forms of inbound marketing.

The internet has also seen a shift in area’s such as more video marketing and running ads on T.V. commercials. These recent changes are forming company mergers, more sophisticated audience targeting and the need to stress more personal awareness for customers and the needs of each customer. Becoming more in tune with customers has always been a strong client to relationship method for businesses abroad, but today these changes mean even more to compete in an already competitive market.

Make no mistake about it; getting a piece of the already competitive pie is getting even tougher now a day’s. Finding new strategies and tactics to reach potential customers while retaining the customers you have already brought on board can be invigorating to keep up with in an already challenging market. Employing new methods, hiring the right people and introducing new and innovative ideals can help  your company build your brand, establish new customers and help retain already loyal customers.

What Does This Mean for Your Company?

Asking your potential customers to reach into their pockets is not always such an easy task. Your customers are savvy enough to research other competitors, look for special incentives for doing business with companies and well aware of how to find information regarding your company. This is another shift in today’s modern marketing arena. Customer reviews are a great resource to learn about a business such as yours. It is also a great way to reach your customers as too.  Customer retention is an important part of keeping your company competitive. In a non complicated and un-realistic market making that easy sale is would be great. But truth be told, you would be living in a fantasy world if you think it was that simple.

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Knowing Your Target Audience

Your company must employ modern strategies to survive. Whether your running a contest or giving away some kind of free gift; tapping into the right target audience is a core strategy your company must find. For example, if your trying to sell ice cream, you are not going to try and market it to Eskimos during winter. Your company should market to kids and adults in the summer. This is a simple analogy of course, but it does get the point across.

This correct targeting will bring more profits through increased conversion rates because you showed your brand and company to the right people at the right time. Learning demographics and doing research before marketing your product or service should be done first and foremost. Know your competition, what are they doing?, what are they offering?, are they successful with what they offer? Just asking some of these questions can start you off on the right foot. You must also keep in mind that not all companies have the same size of targeting potential. Some products and services do not fit all.

Other Areas of Change in Marketing

The mobile industry is growing at a high rate and will continue to increase more and more of the next four years. There are currently more mobile users available than any other device. Tapping into mobile market is the next big thing and actually, it is already here. If you are a business owner and have products and services to offer then make no mistake about it; get going now. Mobile markets have higher conversion rates, can put your company in front of customers no matter where they are located and have been shown to generate faster response’s and sales than most areas of the internet.

Is SEO Dead?

Is SEO Dead

Is SEO Dead

By no means –  SEO is not dead. This is a topic of discussion that has been running the internet rampant for some time now. There are changes happening in the SEO industry and remaining current on changes is an important factor. These changes have caused new marketing strategies to be created as well as forcing companies to find new ways to reach potential customers. Parts of SEO are still the same, but other parts of it have been said to be more marketing based now. Professional SEO companies must employ old school and new school strategies and tactics. It is just not about building links anymore. SEO Companies must think about the entire ball of wax. These companies must bring innovative design, sold calls to action (CTA’s), great content, and know their customers.


If your company has not adapted to these changes yet, then you are already behind the curve. Your company should re-evaluate your strategy and determine what changes should be made. Some marketing areas to include if not already in your arsenal of tactics and strategy have already been briefly covered. Make use of video marketing, social media marketing and definitely start building on a mobile presence. Generate quality content and try establishing a solid e-mail marketing plan. Include some of these areas but not limited to just these marketing suggestions along with a solid foundation of SEO will most definitely create better results and produce higher profits if done correctly. Leave no stone un-turned.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Get Affordable Quality Directory Listing Service

September 16, 2012 Leave a comment
Link Building Cycle

Link Building Cycle

Link Worx Seo provides you the most effective way to improve your site’s link building through its directory listing service. Whether you are a start-up enterprise or a well established company, you will certainly need powerful techniques to increase your site’s online visibility. All the search engines today are becoming gradually tighter about website positioning and how it is gained. Inbound links are extremely important when trying to achieve exposure on the internet. If your website does not have the desired exposure you can not expect high volumes of visitors to your website which of course will impact your company significantly.

If this sounds like your company, we have the perfect solution for you to overcome your online competitors. Make use of our search engine friendly directory listing service and you will be able to see a remarkable improvement in your website’s online visibility ranking. You will notice an increase in visitor count once the search engines start indexing the back links from directories your website is being listed in.

Link Worx Seo is a professional service provider in the industry and we always make sure our customers are priority  and very satisfied with the quality of the services we offer. Our SEO company makes use of manual submissions to directories while making sure that the entire process is completely painless for our customers. You will get your back links from quality directories a long with detailed reports on the progress of your purchased service. Secondly, the added value of the directory listing service you choose will help get the maximum return on investment for your business especially if you combine it with a complete set of SEO services.

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One of the best things about our directory submission service is that you do not have to wait for directory approvals. You will get your back links in the time allocated from the service or package your purchase. Link Worx Seo will furthermore execute your orders promptly and adhere to quality guidelines. Your company will also receive detailed reports as subscribed by each service as well as answer any questions you or your company may have during the process. There are no hidden fee’s and or contracts unless you opt-in for a comprehensive SEO package with a minimum of a six month time span.

If you are eager in having your website listed in top ten positions, you will have to certainly work rigorously on your link building efforts to gain link popularity. Remember your competitors are busy as well building a strong online presence.

A directory listing service is a all-natural opportunity which is also described as an organic method to enhance your ranking. You will therefore get the best value for your money and at the same time have your website’s standing improved. All the links your company receives are from directory listings which are going to be indexable back links. You will as a result; start seeing positive trends in your website’s ranking within a few weeks.

There are a number of websites that have benefited from our directory listing service so do not wait, gain more visitors and increase your website conversions. Any company can greatly benefit from our SEO services so why not yours. You will find our quality SEO services very cost-effective and extremely beneficial for your business. You may also contact Link Worx Seo for a free consultation: (317) 614-7383

SEO Bullet PointsQuality back links from quality directories.

SEO Bullet Points All the submissions are done manually.

SEO Bullet Points Your online visibility will be enhanced greatly.

SEO Bullet Points Visitor traffic will improve over time.

SEO Bullet Points No waiting for directory approval.

SEO Bullet Points Competitive prices with maximum ROI.

SEO Bullet Points Deep linking of inner pages allowed.

SEO Bullet Points Search engine friendly directories.

SEO Bullet Points Natural link building services.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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The Game Changing Techniques of Internet Marketing Services

April 30, 2012 8 comments
Directory Submission Services

Directory Submission Services

Internet marketing is a frantic venture. Even after going through all the articles on internet marketing, it is not easy to keep up with it. Getting into this business, calls for dedication, tons of hours and plenty of research. It is not only frantic at times, but also competitive which means you must make up your mind and decide that internet marketing is what you want to do. Whether you have read an extensive amount of articles on internet marketing or written half of them, the truth of the matter is, you need to constantly remain on top of your work if you want to succeed in this business.

While in internet marketing, you are flying free which means you can either soar higher or crash and burn. Success is yours if you keep the ball rolling. Most articles on internet marketing start with search engine optimization (SEO). Although SEO is not the whole story, it is equally essential. SEO serviceshelp in ensuring a website receives a higher ranking in search engine results. Besides helping to generate more traffic, SEO services help in the improvement of other business projects. It enables you to gain an immediate attention to the website and helps to boost online income a couple of times over if implemented correctly.

At times, it can be challenging to attain multimedia effects and other user-friendly websites when the search engine searches for content, scope, links and tags throughout the internet. This is a hurdle that those intending to acquire SEO services on their brand face, may encounter. The conflict existing between the works of art and technical work is not a simple one to handle. However, to get you through all of these hurdles, you may need the services of good SEO consultants.

One of the key objectives of using SEO services is to make the content quality on your website, gain link popularity and be easily found on search engine results, which makes it possible for both buyers and prospective clients to locate the products and services you offer. The ideal provider of web solutions including SEO services has what it takes to provide you with a pragmatic internet marketing strategy and improve the income generated from the internet business. Besides being a good provider of SEO services the company should offer services at competitive prices without compromising on service quality.

Apart from other internet marketing strategies and tactics, there are other areas of SEO that can be emphasized on. One of these areas is directory submission. Directory submission is another area of SEO aimed at link building to enhance websites popularity which attracts more visitors by increasing organic placement and establishes stronger link popularity.

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Directory submission requires submitting your site to directories in a bid to benefit from these principles. This ensures that the popularity of your site has increased by using a link building process that generates numerous links with anchor text in useful categories. For example, this is the same method a telephone book uses. After directory submission has helped increase the popularity of your website, it will result to higher organic results within the rankings of the search engines and finally lead to high revenue generation.

These directory submissions will not only lead to higher traffic generation to your websites but will also bring about lasting, one-way in-bound links. When used in liaison with other optimization devices like search engine optimization, directory submission is a very essential part of the overall internet marketing campaign. Although during the directory submission process, caution should be exercised when choosing the anchor text during the link building process. Anchor text has always carried weight in the algorithms of the search engines and still remains a solid factor in today’s ever changing world of SEO.

“SEO changes all the time.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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