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Duplicated Web Content – Google Authorship and Article Directories

December 29, 2012 1 comment
Duplicate Web Content

Duplicate Web Content

The Role of Google Authorship

If you are the author of the article, can Google tell the difference when using article submission services? The facts point to no at this point, but there are more and more sites starting to follow the same authorship standard and business site verification standards. With authorship being more common it is not as such an issue for the larger sites if you place the same article on them without changing it. For example: ArticlesBase.com which you may have already heard of, is a large article website that allows for article posting. Furthermore, this site allows for authorship credentials that proves you are the author of this content.

On the other hand smaller sites or sites that just do not provide quality would be cause for concern. This would be what I consider the most damaging when pertaining to duplication. This also brings to light that plenty of SEO businesses are still providing article directories for purposes of content syndication and link building. Would you consider this to be a form of duplication as well?

Granted you are taking one unique article and spinning it into more than one article of course, but this makes the article unique for each spin off supposedly. Is it really unique though? I say no, these articles are not unique and at the same time being duplicated throughout hundreds of article directories during the process. The reason I bring up this topic is because it still surrounds the notion of duplication and authorship.

With that in mind, does Google form a breaking point in the algorithm for article directories or should they be a thing of the past? I believe that if Google knows you are the author of the content then it does not consider it to be duplicated since Google knows it was produced by you – but in theory.

Article Testing and Measurement – Experiment #1

A while back during the inception of the Google Panda release in early 2011. I ran an experiment on five articles that were then submitted to approximately 500 different article directories. While each article was different they were derived from the same article, more less spin offs. During the process there were gains in the results from this experiment during the process of submission. This was also before Google authorship became a big player in the part of content duplication worries (A.K.A. – Panda).

Since this experiment, there was also consistent content being written and no article directory submissions for the normal web blog post. These web blog post produced a constant set of increasing stats on a monthly basis the entire time and had absolutely no directory submission services what so ever. The same web blog post written were also posted on several high quality sites such as tumbler, ArticlesBase, BloggerSpot and a few other high priority sites without worries of content duplication.

I also utilized CopyScape and set Google Alerts to notify me of any duplicate content issues a foot. CopyScape nor Google Alerts prompted errors surrounding duplicate content issues during that time period. The content is now appearing in the results with the authorship profile image showing from the Google+ profile in conjunction with the post.

This just truly backs up the fact of Google authorship playing a much larger roll revolving around duplicate content concerns. At this point it may appear that article directory submissions could be coming a thing of the past. Although whether article directory submission may prove to be a thing of the past or not is still yet to be seen. This is somewhat of a hunch.

Article Base Profile SERP and byline

Articles Base Profile Search Engine Result and Byline

Article Testing and Measurement – Experiment #2

My next experiment is possibly going to be the same as the first experiment or I may decide to use one web blog post from this blog and submit it to 500 directories. The goal will be to monitor the stats for gains and losses and find out if it out performs the other articles from the previous experiment and any of the post already on this web blog not having any article submissions done at all and the post relying only on Google+ authorship and quality article sites.

Secondly, another part of the goal from this experiment is to find out if Google will recognize this web blog as the originator of the content or will Google consider it to be duplicated content because it finds the same full article within these article directories. By doing this, the goal is to figure out if Google authorship prevents this from being duplicated content since authorship is now a factor for this web blog and shows me as the author now.

What do you think the outcome of this experiment will be? Do you think Google will know that the article is yours even though it is posted in article directories or will Google consider it duplicate content. 

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Conclusion

When article submissions are being done, does it include the entire article for each submission or does it just create a link to an article on a web blog? The purpose of this thought is to define the difference between link building which is just simple anchor text links pointing to a particular article or the fact of posting the full article on an article site. The difference of building a link or posting a duplicate article have defining differences. By now you should understand the difference between what is considered duplicate web content and simple link building tactics. The term is somewhat interchangeable, but are different in retrospect. Article submission is yet a form of link building because you are essentially placing links within the article and building links to articles.

But for the purposes of submitting links to articles for link building, this is not considered a duplicate content issue. The real concern here is if the article being posted on more than one site is a full article being posted on these article sites and having a negative impact from duplicated content. This once again leads us to the same point about Google authorship and how much weight and authority does Google place into authorship? Only time will tell.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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The Current History of the Google Panda Releases

October 6, 2012 3 comments
Learn Information About the Google Panda

Google Panda

You Should Create Unique Content

From Panda’s initial launch Google has been gradually updating the algorithmic formula for the Panda. These changes have been aimed at reducing content duplication primarily while allowing for better returns for searchers when searching Google. Quality content can not be stressed enough. Panda filters out the low quality content on content farms or content that is thin or poorly written.

Making unique content is an essential part of SEO today. If you were an article spinner you may have been hit pretty hard by these Panda updates. A large amount of the content being created was being written for the search engines and not for the individuals reading the material. The Internet has always had an absorbent amount of spam and this spam was being created at an alarming rate.

First of all, the reduction in content allows the search engines to index content faster; which in turn produces better results. Today’s search engine markets are trying to produce the best results for the searchers. These results have improved because of quicker indexing and better quality content and sources. The impact of these changes has been enhanced by the implementation of the Panda by forcing better content and quality.

Content Spin off Test

This need to produce quality vs. quantity is still of the utmost importance today. Writing informative and helpful content that educates and adds value to someone reading your material is a good example of quality content. During the first stages of the Panda I myself wrote one article and spun it into five different articles for testing purposes. This allowed me to measure the impact of the Panda while the process was starting. Although I did not see a significant decline in results, there definitely were some adverse effects from doing this testing.

Although I did manage to alter the different versions of the content enough that it possibly made them fairly unique actually. I think where the real adverse effect came to play was when Google Panda actually started penalizing the sites the articles were submitted too. This is the only reason the site decreased for a short time in ranking. The sites the articles were submitted to, may have lost some of their luster or juice because of Panda. All in all, not sure of the correct reason, but since then the site has recovered.

Content Spin off Results

Since completion of the testing it was clear that the results and benefits of writing unique content is for sure the correct way to go. There are several reasons for this:

  1. Proving you’re an authority in your industry
  2. Makes it easier to claim your content
  3. No risk of declining results
  4.  Knowing you followed guidelines
  5. Not being a spam contributor
  6. Not being hit by DCMA

Duplicated Content on Site

Duplicate content on a website is another area Panda has affected. An example of this type of content is when you have more than one page with the same information on each page. This is considered duplicate content. Although this is not a copyright issue, you essentially are producing the same content when placing the same information on your pages within the same domain. Why should this matter, you might ask? Well the goal of Panda here was to prevent the creation of pages aimed at just creating pages for the sake of it. Some websites were posting the same content on different pages to generate more keywords in titles and descriptions to produce more results. This is actually a spam method/strategy focused at capturing more search engine results based on mass production.

Although this was one of the principles behind the Panda, I can not actually say I saw much of an impact concerning duplicate content on websites. For example, some sites have multiple landing pages directed at different locations, but the content is the same except for the meta title’s and description’s and a few minor changes to location names on the pages. I suppose these can be considered landing pages, but the Panda do not seem to pay much attention to the fact that some of these sites have the exact same content on the pages, hence duplicate content. The only difference as said already, was the title’s and descriptions. Some of the descriptions were even the same except for a location name.

Avoiding Duplicate Content Issues

  1. Make use of canonical URL
  2. Use noindex and nofollow
  3. Use cookies in place of session id’s
  4. Avoid identical content
  5. Do not scrap for content
  6. Make sure body, title and description tags are different

Conclusion of Duplicate Content

Not exactly sure how much has to be changed to make it unique enough not to matter, but apparently not much from what I can tell at this point. The proof is in the pudding. I can truly come to this diagnosis because I have done the thing’s written about here on this post as well as tested it. One site in particular still has solid results in the SERP’s and has tons of duplicate content to this day. I believe it is safe to say that website’s with high authority were not hit to bad even if duplicate content is on the sites. Although the pages with duplicate content from the same domain may have been penalized on a page per page bases the overall domain was not impacted.

Where you effected by duplicate content or were your outcomes the same?

Click here for more information about controlling duplicate content and canonical url’s.

Google Panda Release Dates

Here is a complete list of the Panda updates provided by Search Engine Land:

SEO Bullet Points Panda Update 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only)

SEO Bullet PointsPanda Update 2.0, April 11, 2011 (2% of queries; rolled out in English internationally)

SEO Bullet PointsPanda Update 2.1, May 10, 2011 (no change given; confirmed, not announced)

SEO Bullet PointsPanda Update 2.2, June 16, 2011 (no change given; confirmed, not announced)

SEO Bullet PointsPanda Update 2.3, July 23, 2011 (no change given; confirmed, not announced)

SEO Bullet PointsPanda Update 2.4, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)

SEO Bullet PointsPanda Update 2.5, Sept. 28, 2011 (no change given; confirmed, not announced)

SEO Bullet PointsPanda Update 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)

SEO Bullet PointsPanda Update 3.1, Nov. 18, 2011 (less than 1% of queries; announced)

SEO Bullet PointsPanda Update 3.2, Jan. 18, 2012 (no change given; confirmed, not announced)

SEO Bullet PointsPanda Update 3.3, Feb. 27, 2012 (no change given; announced)

SEO Bullet PointsPanda Update 3.4, March 23, 2012 (about 1.6% of queries impacted; announced)

SEO Bullet PointsPanda Update 3.5, April 19, 2012 (no change given; belatedly revealed)

SEO Bullet PointsPanda Update 3.6, April 27, 2012 (no change given; first update within days of another)

SEO Bullet PointsPanda Update 3.7, June 9, 2012 (1% of queries; belatedly announced)

SEO Bullet PointsPanda Update 3.8, June 25, 2012 (about 1% of queries; announced)

SEO Bullet PointsPanda Update 3.9, July 24, 2012 (about 1% of queries; announced)

SEO Bullet PointsPanda Update 3.91, Aug. 20, 2012 (about 1% of queries; belatedly announced)

SEO Bullet PointsPanda Update 3.92, Sept. 18, 2012 (less than 0.7% of queries; announced)

SEO Bullet PointsPanda Update 20, Sept. 27, 2012 (2.4% Of English Queries Impacted)

SEO Bullet Points

Panda Update 21, Nov. 5, 2012 (1.1% of English queries in US; 0.4% worldwide; confirmed, not announced)

SEO Bullet PointsPanda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)

SEO Bullet Points

Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)

SEO Bullet Points

Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)

SEO Bullet PointsPanda Update 25, 2013 (confirmed as coming; not confirmed as having happened)

Thank you for reading and all questions or comments are welcome. If this is helpful pass it along, join our news letter or just share a little. Will try to update this list when the next release comes out from Google.

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“Do not let the Panda eat all your website traffic.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Google Panda Changed Small Business SEO Services

November 20, 2011 3 comments
Google Panda - Photo Credit: blogs.theage.com.au

Google Panda

SEO is a ongoing task that never stops and requires extensive amounts of man hours which equals time, resources and money as well. I have been measuring a on going project that I have been optimizing and marketing for some time now and since the Panda has been incorporated there have been significant differences in overall site traffic and ranking’s. Although this company made it through fairly well during the primary changes it still took some loss in certain primary keyword areas, it seemed the larger companies got the better half of those keywords because they have more available funding and resources; unfortunately that is how it is. It did take a few months to gain that higher exposure again with extended hours and constant monitoring of Panda changes.

Consequently, being a one man team has made it more difficult to keep up with Google and the changes being made in so many different areas, but have manged to make it through the Panda Effect fairly well. As this company is a small business and the need to gain customers at faster pace on a more immediate demand for a quicker turn over rate forced a change in strategy. Some of these change’s included fresh quality content and a more localized approach to keep the customer’s rolling in.

Writing quality, fresh and unique content is a must do part of proper SEO. Article spinning has not been so popular since these changes by Google and the changes have prevented a lot of spammers from spamming. I think this was one of the clear objectives behind the Panda and the engineer who designed it. The death of SEO is not going to happen, at least anytime soon. Search engines rely on tons of factors concerning SEO. The algorithms are based on multiple factors whether on-page or off-page. As a reminder though, the Panda Effect not only effected Google, but it affected the other search engines as well. The process of the Panda Effect works on the notation, if the site your content or link was placed on is penalized then you are penalized as well. This is considered a trickle effect.

As a small business owner and a employee of a small business there is always going to be emphasis placed on local optimization, especially if your services can only be done locally. Just remember that if someone in California per say finds your business, what good does it do if they can not have your company do the services for them because your located at another state. Whether your a small business or large business a continuous online campaign is a must. As a consultant and daily SEO guru I know this to be extremely true, but as with any good SEO guy, keeping up to date on current changes is a must to remain effective.

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“Did the Panda get you?”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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