The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.
Here’s an excerpt:
A New York City subway train holds 1,200 people. This blog was viewed about 6,600 times in 2013. If it were a NYC subway train, it would take about 6 trips to carry that many people.
Recently an individual was trying to understand why their website had been dropped from the search engine results. There are several factors that can cause your website to lose placement completely or drop significantly enough that you may need to search several pages back in the results to find your site again. There are some common reasons it can occur to website’s that should be checked in order to resolve the problem.
How to Solve the Problem
First, have you received alerts from Google telling explaining to you that there are problems with your website? If yes, then sign in to Google Webmaster Tools determine which errors are in need of attention. Assuming you already have established a Webmaster Tools account.
Second, you will want to check some other areas as well pertaining to your website. You might start with a website analysis which can aid in finding bad errors on the website. Some of the issue’s could be duplicated meta descriptions and titles, or sitemap has not been submitted. If you can not run an analysis you can also find out these same factors through Webmaster Tools as well.
Third, check for proper canonical usage on pages. This will help with indexing and allow your website to be more crawler friendly. It will also help remove chances of duplicated pages from been indexed by the search engines.
Fourth, take a look at the sites robots.txt file to make sure it is properly written. A properly written robots.txt file can provide guidance to the crawlers for indexing. This file essentially allows for more control over the crawlers by providing it some instruction on what not to index. By disallowing files and directories you can be assured the search crawlers will not send data back to the search engines for indexing.
Fifth, although tedious; remove any bad inbound links leading to your website. This is a time intensive process but will be to your advantage. There are various software vendors online to help you locate these unwanted back link’s. You might try Removeem or LinkDelete to resolve some bad links by getting those links removed.
Sixth, utilize the disavow tools available through Webmaster Tools to make suggestions to the search engines that you would like to have certain inbound links listed as non-valued links when determining your ranking in the results. This does take some time to complete but is another great way to notify the search engines you are being linked to from places on the web that you would rather not be linked from because of various reasons.
Seventh, check for duplicated content on other sites. us the sixth suggestion to remove links from those sites and you might take the next step to resolve the issue by notify the search engines that a site is violating policies. File a complaint through the process of completing a DCMA. If all else fails and the site webmaster is un-reachable or just flat-out not responding, the DCMA is the last possible solution to get it done.
Eighth, this is a simple one. Make sure your pages are being cached by the search engines. You can find this out by doing site:www.domain.com in the search box. Also you can use Webmaster Tools to control page caching and links pertaining to your site that need to be removed from indexing by the search engines.
Ninth, check for parameters inside of Webmaster Tools as well. By listing parameters inside of Webmaster Tools, you can notify the search engines that you do not want certain pages the utilize page parameters to be listed in the index. For example, .html is the same as .html?id=1. Although this is the same page, the search engines will treat it as two separate pages because of the parameter attached on the end. By listing this parameter in Webmaster Tools you are going to eliminate the duplicated page content, which of course will produce better results.
Finally, number ten. If you have migrated a website your might be more prone to check for proper page redirects. Proper redirects can provide several thing’s. It can help eliminate duplicated content, send old pages to the new pages and notify users of site changes. Such as; Page Not Found (404) or Server Error (503). This also gives the search engines some directions to follow.
Okay, there are ten areas to cover that will go a long way in providing a solution to achieve better search results. Some of these problem solving suggestions are technical and very time-consuming. So if you believe this is above you or you just do not have to the time to do it. Hire a professional to take care of it.
Problem Resolution List
Note: As always if you feel this information is helpful, stop by and provide a quick review. It will benefit you and us.
“Follow the guidelines, one of the best solutions”.
Overall Added Value
As a Web Designer, Programmer and SEO Specialist it all goes hand and hand for the most part. Knowing your target country or audience can aid in the delivery of your message and what you are trying to accomplish. The design and layout are for sure areas that go overlooked and under factored a lot of the time. Being a Web Designer, programmer and SEO Specialist has definite advantages. This is one of the main sell points for some company’s including mine. Having one company do it all eliminates a third-party and brings more value to the table.
Why are Color Selections Important?
There are tons of color charts on the web for learning different do’s and don’ts of web design and how color effects selection of choice, meaning and decision factoring when a visitor is viewing your website. Selection of color choice for call-to-actions (CTA’s) can be the difference of capturing a lead or losing it. For example using red can signify importance or something requiring urgency. These choices of color selection for CTA’s are extremely important but at the same time should compliment the website or webpage they are placed on.
While keeping this in mind and trying to make it all look appealing to the visitor your links should stand out or at least not be questionable to the visitor. Providing a clear indication for links or CTA’s should be created and implemented into the hierarchy and site design. Easy to understand and see navigable links and buttons will help the visitors stay and will be a much more pleasant experience. These simple design techniques will lead to more page views and conversions for your business as well as a better user experience.
Hiring the Right Company
UX and UI interface and design are some of the core areas that should be understood by a Web Designer, Developer and now a day’s a SEO Expert. Finding company’s with this kind of experience is not as difficult as you might think. With a little research and a few questions you can make a more informed decision before hiring a company to manage all of these services. Although it does not always come cheap, you can still find reputable company’s that will provide all of these services at a comparable price.
While all this is important the usability is one of the other key areas you should understand completely. Some great way’s to get a better understanding of a websites usability is to fully test it yourself, ask for other people to test it, gather input from those individuals about their visit and more. The understanding of a visitors visit is a key component to creating a better user friendly website. There are several way’s to gather this information other than what is mentioned. Try sending out survey’s, e-mails or even go as far as sitting down somewhere and asking someone what they think. Once you have gained some valuable input, apply what you have learned to make it better.
Remember, your work is never done!
With the internet changing everyday staying on top of new trends and changes surrounding SEO should be a top priority of any professional SEO Company. Within the last year or more the SEO industry has changed immensely. Some of these changes include the Panda and Penguin filters and the recent changes of the exact match domain (EMD) filter as well. Many companies have shifted there marketing tactics and strategies to other areas such as social media marketing and other forms of inbound marketing.
The internet has also seen a shift in area’s such as more video marketing and running ads on T.V. commercials. These recent changes are forming company mergers, more sophisticated audience targeting and the need to stress more personal awareness for customers and the needs of each customer. Becoming more in tune with customers has always been a strong client to relationship method for businesses abroad, but today these changes mean even more to compete in an already competitive market.
Make no mistake about it; getting a piece of the already competitive pie is getting even tougher now a day’s. Finding new strategies and tactics to reach potential customers while retaining the customers you have already brought on board can be invigorating to keep up with in an already challenging market. Employing new methods, hiring the right people and introducing new and innovative ideals can help your company build your brand, establish new customers and help retain already loyal customers.
What Does This Mean for Your Company?
Asking your potential customers to reach into their pockets is not always such an easy task. Your customers are savvy enough to research other competitors, look for special incentives for doing business with companies and well aware of how to find information regarding your company. This is another shift in today’s modern marketing arena. Customer reviews are a great resource to learn about a business such as yours. It is also a great way to reach your customers as too. Customer retention is an important part of keeping your company competitive. In a non complicated and un-realistic market making that easy sale is would be great. But truth be told, you would be living in a fantasy world if you think it was that simple.
Knowing Your Target Audience
Your company must employ modern strategies to survive. Whether your running a contest or giving away some kind of free gift; tapping into the right target audience is a core strategy your company must find. For example, if your trying to sell ice cream, you are not going to try and market it to Eskimos during winter. Your company should market to kids and adults in the summer. This is a simple analogy of course, but it does get the point across.
This correct targeting will bring more profits through increased conversion rates because you showed your brand and company to the right people at the right time. Learning demographics and doing research before marketing your product or service should be done first and foremost. Know your competition, what are they doing?, what are they offering?, are they successful with what they offer? Just asking some of these questions can start you off on the right foot. You must also keep in mind that not all companies have the same size of targeting potential. Some products and services do not fit all.
Other Areas of Change in Marketing
The mobile industry is growing at a high rate and will continue to increase more and more of the next four years. There are currently more mobile users available than any other device. Tapping into mobile market is the next big thing and actually, it is already here. If you are a business owner and have products and services to offer then make no mistake about it; get going now. Mobile markets have higher conversion rates, can put your company in front of customers no matter where they are located and have been shown to generate faster response’s and sales than most areas of the internet.
Is SEO Dead?
By no means – SEO is not dead. This is a topic of discussion that has been running the internet rampant for some time now. There are changes happening in the SEO industry and remaining current on changes is an important factor. These changes have caused new marketing strategies to be created as well as forcing companies to find new ways to reach potential customers. Parts of SEO are still the same, but other parts of it have been said to be more marketing based now. Professional SEO companies must employ old school and new school strategies and tactics. It is just not about building links anymore. SEO Companies must think about the entire ball of wax. These companies must bring innovative design, sold calls to action (CTA’s), great content, and know their customers.
If your company has not adapted to these changes yet, then you are already behind the curve. Your company should re-evaluate your strategy and determine what changes should be made. Some marketing areas to include if not already in your arsenal of tactics and strategy have already been briefly covered. Make use of video marketing, social media marketing and definitely start building on a mobile presence. Generate quality content and try establishing a solid e-mail marketing plan. Include some of these areas but not limited to just these marketing suggestions along with a solid foundation of SEO will most definitely create better results and produce higher profits if done correctly. Leave no stone un-turned.
Search engine submission refers to the process through which a webmaster directly submits a website to the search engines. Most people look at this process as a way through which they can increase the rankings of their site. However, other people do not take the concept of search engine submission seriously for a few simple reasons. For one thing the search engines contain crawlers, bots and spiders that will, at a given point, go through each website on the internet once your site has been submitted at least once. This process is known as being crawled and is not the same as being indexed.
Secondly, once the search engines know your site exist and links have begun to be established it no longer becomes necessary to submit your site unless all your links are of “no follow”, which is highly un-likely that will occur. The crawlers and bots know you exist once they scan a link that leads back to your site that is of “follow”. Although there are some search engines that require a regular submission to remain in the database, but most of these are irrelevant because the majority of your search traffic is going to come from the major search engines.
One of the primary reasons as to why search engine submission is carried out is for the purposes of adding a new domain or because you have changed the structure of your website significantly. This allows the search engines to capture all updates and additions made to the website. There is one area of concern with search engine submission that is a topic of discussion in the SEO industry.
If you have a static website and you’re not making changes to it on a regular basis, the need to submit your site to the search engines may be of greater concern. This is due in part because your site has remained dormant for long lengths of time and the engines begin to drop you from the results. With that being said, the search engines like fresh content and work on time stamps to signify new content or changes to a website. This is one of the main reasons you should be producing and updating content on your site at a regular pace to keep the search engine crawlers and bots returning. This helps prevent the necessity of search engine submission because your site is no longer remaining dormant to the crawlers and bots.
Other Forms of Search Engine Optimization Services
Apart from search engine submission, other forms of search engine optimization should be implemented as well to increase site traffic and conversions. Some examples are: creating quality content, directory submission, press releases, really simple syndication and optimizing a website to achieve maximum performance. If a site is properly optimized, it is possible for it to be ranked high using low competitive keywords sometimes referred to as generic keywords. This is because the competition for certain keywords are less significant than other keywords. You can find success by finding the right niche for your industry by utilizing lower priority keywords. Finding niches is effective because it allows you to find that small percentage of customers you’re missing.
Research shows that webmasters, who dedicated their time to utilize search engine optimizationtips, have had their pages gaining more traffic. This is unlike the webmasters who have not utilized search engine optimization techniques at all. People who do successful internet marketing utilize search engine optimizationtechniques and continue to keep up to date with changes in the field of SEO.
There are two top methods for effective search engine optimization. These methods are on-page and off-page search engine optimization. These are themethods that have been used all a long and continue to be the de facto’ for search engine optimization. It is just not about building links, you must remain current and up to date with new SEO processes and remain dedicated to the dos’ and don’ts of SEO. However there are numerous tools available that can aid you in the search engine optimization process on the internet. Take advantage of these tools if you’re trying to do it on your own.
Some of these tools allow for analysis of your site and give you indications of your site position in search engines which can assist you in the process. Other tools include keyword research help, site metric analysis, HTML suggestions, webmaster tools and guidelines, keyword density check, bad link checkers, word count on pages, heading, title and description issues and more. Use all available tools you can get your hands on, do the proper research and you’re bound to see gains.
“Code for all search engines the best you can.”