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Posts Tagged ‘social-media-optimization-services’

Are Social Media Share Buttons Needed on Every Webpage?

November 5, 2012 1 comment
Social Media Sharing

Social Media Sharing

Having the availability to share your content is always a plus, especially if it brings value to the reader. There are other reasons as well. Some will bookmark or share a site for purpose of just liking you or for the option to go back to it at a later time and date. They maybe in the middle of something and do not have enough time to check your site. This bookmarking or sharing will allow them to go back to it. I do this myself at times for the simple fact I may have come across a design ideal or found something I would like to read later.

Sharing Quality Content and Distribution

Good content spreads easier if there is a way to share it. For example your wrote a new blog post and want it to spread to your readers. First, when you publish the post especially through WordPress, the post automatically gets exposure  once published if your accounts are connected. WordPress also gives you a kind of bonus once you have written so many post. This immediate view-able content can spread like wildfire the larger the audience. But why not add to this wildfire spreading by having share options on your pages or post.

Giving this option for  new visitors or current visitors can generate a lot of traffic and spread your name faster. There is a factor that should be considered as well when thinking about adding sharing buttons to a webpage or website. First of all is your content worth sharing? Are you providing just a product or promotion? Does the content you want your visitors to share provide instructional information and is it bringing worthwhile share status. If your believe your content is good enough quality and should be shared you should definitely have sharing options available.

Another factor that has not be talked about yet is the fact; if you do not have sharing options on your pages it is still an available option for some people to have the same sharing functions on their web browsers. These web browser sharing plugins allow your content to be shared still but you do not have a way of knowing if the visitor is using web browser sharing plugins. The safe bet is to have them on your page’s. That way there is always the option.

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Web Design Suggestions for Sharing Placement

The cluttered factor is another one of those decisions that can be made by you or your designer. If it looks cluttered find another solution. Place them at the bottom or on the sides. Most websites have the open space on the left or right to add these sharing options. If not there is always the option to place the sharing options in the footer, high up on the header or an overlay at the bottom of the page.

There are a variety of ways to add these, it will depend on your design and layout structuring to know what is best. Your top resources for sharing are AddThis and ShareThis. Look at LinkedIn for example they have it down to a small few and it takes very little to almost no space to add these sharing options. The amount of code is actually very little when adding these sharing functions and can be relatively easy to implement. If you are not able to access your underlying code (HTML) and (CSS) you should contact your webmaster or consult a web design company to get those sharing functions added.

The Social Rewards

Since the social boom has begun new and exciting changes have been occurring across the web. This increased social media presence on the web has brought about new changes to the search engines and how the search engines rank websites and content. Social indicators have become a proven factor in today’s algorithm’s and is another reason to build a social media marketing presence. Because of these new social indicators it is wise to add those sharing functions on your content and webpages. These social indicators are now able to be tracked through various analytic programs such as Google Analytic and others. Even FaceBook has created their own social data tracking system.

Every social indicator brings value to the table. The search engines are taking into account these indicators. Every time your content or webpage is +1’d or liked it provides a signal to these search engines that your content is meaningful and worthwhile. These indicators can provide better search engine results overall because of it. If you are still trying to decide ask yourself some of these simple questions.

SEO Bullet Points Is your content worth sharing?

SEO Bullet Points Are you providing just a product or promotion?

SEO Bullet Points Does the content you want your visitors to share provide instructional information?

SEO Bullet Points Can those share buttons be added without cluttering?

SEO Bullet Points Do you want better search engine ranking?

SEO Bullet PointsDo you want your content to spread faster?

Conclusion

It is definitely recommended to add sharing options to your content. Make an informed decision and decide because not all content is worthy of being shared. Giving an option to share is a tasty delight for your visitors, while providing this option of sharing allows more opportunity for your content to be spread. SHARE – SHARE – SHARE

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Google Goes Social Search and What it Means to FaceBook and Twitter

January 11, 2012 Leave a comment
Google - Twitter - FaceBook

Social Crunch

This will be an interesting feature of user of Google+. The options of turning it on or off is a very important part of it all. As mentioned in another post on the Huffington Post, it is the equivalent of sign in and sign out. This is going to be interesting for SEO and the impact it will have down the road. Main reason, the “not provided” data aspect. If your signed into Google the data is not collected which then means you are not getting your keywords search terms reported back to Google analytics. So, if your signed out you no longer get social results, which is why it will be interesting. What kind of data is collected when signed into Google on the social side? Going to keep an eye on how it effects the social engagement metrics and what it means for data tracking.

The sign in and sign out feature which in latent terms is the same as throwing a switch to change the results, but here is the catch. If your signed in but shut off the social feature the data in Google analytics will still be collecting data but list it as “not provided”. People complained for a long time that Google was producing unwanted results, well now people are complaining that Google has gotten too specific with the search engine results. I believe Google to be trying to find a certain median for the two and has possibly gone overboard, but will not hold them to that until I personally do some testing and get used to the new ideal of the social switch. Of course none of this matters unless you are a Google+ user or even use Google at all.

There are data mining issues between companies and the uneasy topic of privacy as well between – not just Google, but other companies. This social search feature makes sense if you are Google. Google no longer has a contract with Twiter and surely does not have any contract with FaceBook,  Bing is the one who has the contract with Twitter which may or may not be renewed. It seems Google decided the solution was to improve all their services and design a social platform that remedies all the issues at hand. I can not blame Google for wanting to show their own social platform results from Google+. It reduces the risk of privacy issue’s and utilizes the data Google has collected without problems from other companies such as Bing, Yahoo!, FaceBook and Twitter.

Remember good old Yahoo!? No one said much about it when Yahoo! implemented there own personal profiles and blog  commenting area and started showing their results for those features. Plus, the are easily connected to FaceBook and so is Bing. Do you see any of these social service connection’s on Google? No. The outcome could be this, non users of Google and the vast features they offer are loosing out because there are a ton of thing’s Google has done well and people are missing out if they are not using these free services. It boils down to preference at this point. What is your take on the new social features from Google?

As soon as I finished writing this post, Mr. Schmidt of Google talked about how Google would be glad to incorporate FaceBook and Twitter into their results with some kind of agreement.

Google does index and produce results for FaceBook and Twitter but it is only the data that is publicly accessible, as not to produce wrong doing by Google since it is publicly accessible. Google has followed Twitter’s policies and no one know’s why the company agreement’s between the two were severed. This could have something to do with Bing and what they Microsoft offered Twitter. Twitter does have a “no follow” link policy in place which is why Google can not index the Twitter content unless it is publicly accessible. Here is the other catch, if you no anything about this and the use of the “no follow” rel link then this is interesting. Google+ links posted on your FaceBook page are of “follow”, but Twitter is not.

I found that to be very interesting in regards to the back and forth dispute. This tells me that the policy in place is actually hurting Twitter more than it is helping. If Google+ is such a competitor for FaceBook then why would FaceBook have a “follow” Google+ rel link on FaceBook? As for Twitter this “no follow” rel is in place for Google+ and FaceBook and any link being posted on my profile. @LinkWorxSeo, this just further explains how Twitter is hurting themselves. This is a very interesting bit of information for anyone in the industry of SEO in regards to the “follow” or “no follow” relevant  linking.

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About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Sharing with Google Plus

November 8, 2011 Leave a comment
Link Worx Seo - Google Badge

Link Worx Seo – Google Badge

Way nice, people have been wondering how long it was going to take Google or another company to program a type of sharing button to share from a website. It actually surprises me that ShareAholic, ShareThis or AddThis has not done this yet, if they have no one has seen it thus far. I thought of this when the first Google +1 button was first released by Google. It seemed that the best usage of the +1 would be mostly for favorite website bookmarking instead of a separate button for sharing. Not sure why Google did not implement this in this way to begin with when creating G+.

I have been going through the motions of what Google +1 is capable of doing and have decided that it would seem feasible as well to add a share option on the +1 page of your profile to easily share your +1’d pages with any location or Google circle. Now the next thing to tackle is if your wanting to share a link to another social site or even e-mail it to someone else you are forced to go to that page first and then use share method options which are abundantly available through various addon’s and extensions through browser’s or on websites.

Currently a share button is only available for mobile phones gives the mobile phone a competitive edge over PC and MAC users since a share button for G+ is only available for mobile users to my knowledge at this time and date (11/08/11, 7:17 A.M.), but I am sure it will soon be available for PC and Mac users a like. If Google can implement these kinds of changes it would make Google gain a competitive edge on the competition for sure.

Google has been beat up recently because of all the changes by some, but overall it seems most are happy with the changes Google has been creating. Google not only has created a more stable product  for users but they have created a magnitude of jobs for people as well. All of Google’s changes have created enormous amounts of content, inspired programmers and developers to create plugins and even allowed graphic artist to become creative with some of the new logos and icons being introduced. Of course this list of professionals is fairly broad, but overall it has generated a lot of work for people since it all started. I myself am part of all of these changes and productivity just by simply wring a blog, thinking of better way’s to improve Google and sharing my ideals and work.

The problem has been solved by a plugin I use called:

Publish sync for google+ & facebook (Green Edition)1.1.92

 This is a super top extension, provide two-way syncs Google+、Facebook 、Twitter、Plurk. It supports article, video, pictures and web links. It also supports sharing function which users are able to share whatever public content in Google+ to: Linkedin, Digg, Myspace, facebook, Twitter..so on.

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“Get verified now with Google+.”

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Google Begins Roll Out on +1 Verification Badges

October 4, 2011 Leave a comment

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Google Verification Badge

Google Verification Badge

I have been trying to keep up with all the changes going on with social media and how Google +1 is affecting the rest of the social media networks. It has been a long time in coming it seems for Google to have made the recent changes going on throughout. I am impressed with the changes being presented by Google in all and think the Google +1 will be a success. There are still some skeptics concerning the success of Google +1, but overall in my opinion; it was and will be a significant gain for all of social media and Google.

As far as the badge verification process goes, I think this will be another wait and see issue. It may seem a tad discriminatory to single out certain people, but in all actuality it could be considered a way to test the new implementations out first before rolling out the complete changes to all. I will continue to read current news on these changes and hope to apply more of these implementations in the near future.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Social Media Marketing To Promote Your Small Business

September 21, 2011 2 comments

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How To Use Social Media To Promote Your Small Business – Forbes forbes.com

Tips for small businesses on getting started using Facebook, Twitter, YouTube, Google+ and LinkedIn.

Cool read… some great points on how to keep currently on those at times overwhelming media buzzes. Engaging with the conversations and offering special offers is a great way to keep them coming back. Although I can not agree to much with buying +1’s, followers and friends, those possible purchases are available for someone looking to do it the easy way.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Join us on FaceBook
Follow us on LinkedIn
Follow us on Pinterest
Follow us on YouTube
Follow us on WordPress
Link Worx Seo
Come Join me on Google+

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