Well, let me start off by saying thing’s have been busy since the last post back in early November. Most of my time and focus has been spent updating websites to HTML5 code. So my apologize for the long delay of writing. There is still plenty of updating to complete so it could be a few before the next post.
XML and Video Sitemaps
I first started this post with the introduction to XML sitemap creation and then posted a second post about adding images to a sitemap; along with sitemap submission. So if you have not read those, you might want too. This is the last and final part about adding XML code to a sitemap for video’s.
The code resembles the same as the other XML code for the most part and is not really that difficult to add. There are several websites that will help you along with the process if you do not have the access or skills to add the code yourself. You should consult a webmaster if you are not sure of how to go about it. One would be me of course.
Video Sitemap Resources
There are plenty of resources available for video sitemap creation online. Since I do all the coding myself and do not like paying for services I do not know what some of these paying resources can provide other than from online post and reviews. This is supposed to be a good one for video sitemap creation. This is a pretty fancy piece of software to make getting the job done easily. The A1 Sitemap Generator provides multiple options and can produce the flawless code with ease.
The second resource is one I have mentioned before which is a paying service as well. You can get a complete video sitemap generated by using XML-Sitemaps. It is capable of doing any type of sitemap or a combination of different XML sitemap code. It is relatively cheap and robots.txt file compliant.
Video XML Sitemap Code
The first step when completing the XML code on your own is to locate the XML file and open it up in your favorite editor such as DreamWeaver or whatever is clever. Once you have located the sitemap.xml file you will need to add this code to the top of the file in order for it to be namespace compliant.
<!–?xml version=”1.0″ encoding=”UTF-8″?>
If you look at the code above it shows the namespace link for the sitemap. With out this code your sitemap will not be correct and will not validate correctly.
Second, start my locating the page your video’s are located on. Your video’s can be on your own website server or be video’s located on another website.
Video Sitemap Required Fields
There are only five required fields for a video sitemap you must add for the video’s to be indexed correctly. Of course there are several other tags of which can be added to make the video sitemap improved but are not necessary. Here are the five required fields.
With these fields in place on your video XML file you can begin to gain greater results in the search engines and on YouTube. The more fields you add to the video XML sitemap, the more information and control you can have of your video’s. Here is a complete list of different fields you can have for your video sitemap provided by Google.
Final XML Video Sitemap Code
Your video sitemap is now complete. Look at this code if you are not sure of who it should appear. Once again this is the simplest form for adding video’s to your sitemap.
<?xml version=”1.0″ encoding=”UTF-8″?>
<loc>Page the video is located on</loc>
<video:title>Title of video</video:title>
I hope this was a helpful edition to the two previous tutorials already created. Here you can find those resources to create a combination of the of sitemap creation for image, video and pages. All an all, the delay between post has been tough due to keeping up with current changes in the SEO industry and of course Google. Plus, I know the benefits for clients is going to be worth while in the long run. Furthermore, having to convert HTML5 will no longer be needed since all website created by Link Worx Seo will be coded in HTML5 from the get go.
“Stay tuned – more to come, just a matter of when”.
Video marketing is a widespread choice for businesses now a day’s. With increasing market tactics and gaining popularity, video marketing is an aspect of not just SEO, but a solid way to get your message across to your subscribers. Creating a video marketing plan is a great way to find new customers and show off some of your work and the subscribers will come with time. Deciding to create videos to market must be thought out carefully. You should form a plan with an objective in mind. Whether you want to convey a message for your business such as an introduction or promote a new product or service, you should definitely have a clear and concise objective.
Video Creation Factors
There are millions of video minutes being uploaded all the time, some are useful while others are not so great. Some of the contributing factors when creating videos are budgeting, content quality, resources and deciding what it should concern. No one said you had to spend tons of money to create a video, especially if you are unfortunate enough to be on a shoe string budget. There are plenty of quality and professional videos online that were created on a small budget.
Of course you can find videos of a variety. Some examples are funny videos, music videos, workout videos and videos promoting services or products. No matter what kind of video you are going to create, try to keep it short. Usually about two to three minutes in length or less. Limiting the length of a video helps reduce downloading and uploading times as well. Most viewers view time is limited so they want to get the message fast. Try and state your message clearly right away, this has been proven to capture your viewer’s attention, which leads to longer viewing time.
Now let us Touch on Some Video Basics
Below are some good areas to understand the basics of video search optimization for creating a stronger video marketing campaign.
File Name – Try and follow some form of a naming convention. The standard naming of video files is not enough. Using keywords when naming your video a good thing. This allows for finding your videos more easily on your computer and allows for the search engines to know what your video is about. This simple form of using keywords is a simple but yet more effective measure when optimizing your videos.
Titles – When completing your video titles, use keywords and catchy titles. This not only aids the search engines in finding your video by keywords, but catchy titles can grab the attention of the searcher faster. Giving them a catchy or intriguing title is designed to stand out from the crowd and reel in the viewer.
Descriptions – Crafting a good description has advantages as well. When writing a description for you video, briefly explain what your video is about. You should try to keep it to a minimum, usually 150 characters or less. You should also add a link to your site in your video description and a phone number for contacting you. Adding keywords in your description will also help with the optimization process. Just remember not to over do it though. As you may already know to many keywords is bad SEO.
Tags – Furthermore, a video can be found by making use of tags. Tags are basically a set of keywords in a form of a category selection. Adding tags is simple and most definitely will help getting that great video you created found. Using targeted keywords is good for tagging options. Try using your most targeted keyword as the first tag as well.
Other Advantages of Creating Videos
The capability to share videos is another contributing factor for video promotion. How many times have you watched a video and shared it? I bet plenty. The rewards of social sharing videos can be of great benefit, especially if it is worthwhile. Of course not all videos are worth sharing, but some of those videos get shared anyway. Just think of how significant social sharing can be for your video. There are millions of potential people on the Internet. Every time someone shares your video, it has the possibility of generating a lead or sale if you are promoting a service or product.
The Organic Advantage
Another factor about creating a video, is on the organic level. Videos seem to appear fairly well on the search engine results organically. This can bring more visitors to you. For example think of it like this: you have a video and a website online. You created your video and have spent time marketing your website and video online. With this in mind; finally, the reward comes. You are now organically holding more than one placement on the search engines. Not only have you created a higher percentage for gaining a visitor, you have essentially bumped one of your competitors off for a spot in the organic results. Now you have more than one place listed to be found, your website and a video or videos.
Local Map Advantage
Creating videos also can be promoted via local maps as you may already know. Having a video on your local placement is another added value because it can promote your business by giving the searcher something to view about your business. This is good because the searcher may have found your local listing but not your video and wants to learn more about your business. Plus, fully completed map placement profiles usually perform better when completed.
I have personally created about fifty videos at the time of this writing and placed most of those videos in the top ten or seven multiple times. Some of these videos are still resting nicely in some of those organic slots. These videos have created more visitors and lead to multiple sales. There have been times customers have said they choose a particular service just because of the videos. Now how rewarding is that, you now know your efforts and marketing have paid off.
“Video marketing is effective and an exceptional way to promote”.
One thing to remember about video marketing – if you plan to monetize your video’s, you must make sure that the content is solely yours. If your video has a song inserted into the video and there are copyright issues with the video, Google will pull your video if you do not have approval to use the background music. This means that all your hard earned video optimization will be a loss.