Search Engine Marketing (SEM) can be an impact-full factor concerning your online business especially if your trying to gain online visibility quickly and wanting to achieve quick conversions. The context of SEM can be thought of with several different meanings. This can be used in context as a means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components through sponsored ads such as Google AdWords or Microsoft’s AdCenter primarily.
Now a day’s though SEM is primarily referred to as pay per click marketing, paid placement, contextual advertising, digital marketing, or paid inclusion. When this term is used it can describe an individual as well, known as a “Search Engine Marketer” or one who performs search engine marketing. These acronyms come from various sources created by advertisers and search engine marketers. While the terms SEO and SEM are almost interchangeable, there is really two main factors to keep in mind when describing optimization entirely.
Natural Listings (oraganic) – As with any good search engine, natural (organic) listings receive the highest volume of traffic. These are listings are the one’s that appear organically and are non-paid for listings. They are provided as a core product of that search engine and provide a means of gaining exposure and traffic without buying placement ads (sponsored ads). The second type of listing are the paid-placement ads. These are known as paid search, CPC, CPM or Pay per Click (PPC) listings.