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Archive for January, 2013

A Helpful Purchase Guide on Website Domain Names Before Expiration

January 28, 2013 1 comment
What to do before a domain name expires

Domain Name Expired

This is some information I compiled surrounding domain names being purchased or expiring. I came across this on Google while doing some research on domain names and link building. Domain names that are expired are given a page rank (PR) of zero once they are expired. Now there are some time stipulations set on domain names the keep them in the registrar for some specified amount of times. Although most registrars will keep domain names active until a time of 30-45 day’s has been reached.

If you plan to buy a domain name and can purchase this domain name within that time, before it expires; this would be more beneficial to you. Reason being, the domain name can still keep its’ page rank (PR) by purchasing it before it actually expires. This is of benefit to you since you can keep the page rank (PR) associated with the domain being purchased. Although page rank (PR) is really not a determining factor for search engine ranking anymore, you are still going to be able to keep the domain name age and authority that comes with it as long as you make the purchase before the expiration date set.

Is Domain age Important, how Important?

One of the importance’s of the domain name not expiring is for the age that comes with a domain name that has been up and running for a while. If you did not know it, domain name age is a very important contributing factor when purchasing domain names. You might think of it like buying a significant piece of property. As with real-estate, the value of the property can go up and down; as the same for a domain name. When purchasing domain names you are essentially placing a value on the domain name at hand. If this domain name has keyword value, age and authority; you can then begin to understand that the value for this purchase would be higher than if you were trying to buy a brand new domain name. This is why making the purchase before the domain name is reset is utmost important.

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Why Purchase Domain Names Before They Expire?

Buying out a business not only increases your company assets but can bring advantage from a marketing stand point. Gaining those anchor text links becomes a benefit because you are now acquiring newly established inbound links from the domain name or business purchase. As with any company beginning to take shape and increases in revenue, you are investing into it; just like a piece of property as compared to already. This domain name purchasing is considered an investment into your company. The more you establish this domain name and build links; the more valuable the domain name becomes to you or anyone company wanting to make the purchase of it.

By making this purchase before the expiration date, the search engines will continue to index the links already built for the domain name being purchased. Even though it maybe a parked domain page, you can redirect the parked domain to the domain of your choice by changing the Domain Name Server (DNS) in the admin section of the company you purchased the domain from at that time. One other common question that gets asked often is this:

Is the Juice passed on?
– Simple answer, Yes

Expired URL's

Expired URL’s

So, as you can see; making the purchase before expiration becomes even more important. Why would you want to purchase something after the value of its’ investment has dropped and can only be regained by you investing back into it.? You would not want it that way, unless you really just did not care. Well hopefully this has been helpful to you at this point, keep reading to understand more about what can be done once a domain name has been purchased…

You may need to hire a Programmer or SEO company to implement this as well which will aid in benefiting from a domain name purchase.

Do mod Rewrites, Redirects and Make use of Canonical Links.

SEO Bullet Points 301 Moved Permanently (Recommended)

SEO Bullet Points 302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0)

SEO Bullet Points 307 Moved Temporarily (HTTP 1.1 Only)

SEO Bullet Points <link rel=”canonical” href=””>

SEO Bullet Points 404 Not Found

SEO Bullet Points Make use of robots.txt file

SEO Bullet Points Try and avoid meta refresh as well.

You will want to make sure that all pages from the new domain are fixed by adding the proper code to your .htaccess file or programming your redirects into your pages directly. Of course there is more than one way to do these and will be dependent on the programmer or SEO company performing the task. So if you are new to this and are trying to perform this on your own you might check out Wikipedia for a full list of available page error codes. This is for sure to help you gain a better understanding of what each code stands for all in all. You can also check out a previous post concerning the use of rel=”canonical” here.

Term of Domain Name, How Much Impact to the Results Does it Have?

Extending the purchase time of a domain name is beneficial from the eye’s of the search engines. The search engines rely on this long-term verse short-term domain name buying as an indicator you are going to be around for a few. Because of this extended domain name purchasing of extended lengths of time, you are going to gain trust and authority with the search engines because they know you are not going anywhere anytime soon.

Does Having Multiple Domains Pointed to one Core Domain Hurt or Help?

SEO Bullet Points Make sure 301 redirects are pointing to the core domain.

SEO Bullet Points Do not build links for the other domain names, If you already have links to a non- core domain, that is fine.

SEO Bullet Points Domain name forwarding (DNS)

SEO Bullet Points Buying multiple domains with links built already and directing them to a core domain is link harvesting.

How Does the Search Engines Know if you are Buying a Business and Redirecting?

SEO Bullet Points First, the domain was not parked to begin with.

SEO Bullet Points Secondly, header status redirects.

SEO Bullet Points Link building may not continue once the purchase is complete.

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Conclusion

GoDaddy Parked Domain Names

GoDaddy Parked Domain Names

As you may have noticed, there are several areas to consider when purchasing a domain name; especially before it expires. This simple guide should help you before making your decision on a domain name purchase. By following this information you are now well informed about areas surrounding domain names, redirects, parked domains and what you are doing to encounter during the process of purchasing.

Although some of this information contained here is not just for novice individuals it is directed at helping you make a more informed decision whether you seek help with the matter or are just trying to do it on your own. There are lots of other resources available and you may want to read up some more on the topic before making you final decision of hiring someone to help or before venturing out to do it on your own.

“Inform yourself, then decide”.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Spreading the Word of Your Web Blog by Social Networking

January 21, 2013 Leave a comment
Social Blogging

Social Blogging

Making use of Twitter

I have spent hours on end gaining contacts for Twitter. You may become discouraged when you first get started trying to establish contacts/followers but persistence will pay for itself eventually. Like any good search engine optimization you must maintain a constant campaign to prove to be effective. Social media marketing is no different and is just not about creating contacts and posting links. You must engage in conversations,  Mention your followers and allow time for the word to spread.

Know Your Followers

You should also take the time to actually look at the website your followers are providing a link too. This may seem to be time-consuming, which it is; but it also can provide other way’s of connecting other than just through Twitter itself. Sometimes one website can provide information that catches your attention that you may have never found without visiting the website from Twitter. For example: there have been several times without using a search engine, I have found great content and information just by researching my followers and what they have to say or show.

Because of this, when you find something you like or of importance to you, sharing becomes almost a must because you want to let people know you like something or have found information worth sharing. This can bring more visitors to a website and produce more exposure for your business. You may also want to be more selective with what types of followers you’re connecting with and I highly recommend making as many of your followers validate themselves to avoid spammers to non-loyal followers.

Marketing a Web Blog

Simply showing off your web blog and posting links on twitter or just about anywhere can provide a substantial increase in visitors to your blog site. For instance, let’s say you just posted a new article and would like to show off it off. A simple Tweet can provide that extra traffic to  your web blog you were missing because it can be spread throughout your follower community very fast. Plus, if it is worth spreading the chances increase even more that your followers  will spread your content for you as well. Of course Twitter alone is not enough to bring home the bacon, but can help spread the word about your web blog quickly.

Networking Your Blog Content

If you have not done so already, try establishing some networks in other areas, such as LinkedIn, ExploreB2B, BlogLines, Blogger, NetWorkedBlogs, Blog.com and Digg for starters. Several of these resources are great to show off your work being written and created. While connecting on some of these networks, you can establish contacts with people or companies interested in what you might have to say, especially if it can help. Generating any means of connecting to others can be helpful but is also a time-consuming process as well.

Twitter Icon

Twitter

Final Social Note

Do not forget to mention and follow others on some of these networks or interact them as much as possible. It will bring value to the table eventually. Remember that sooner or later your efforts from this will be rewarded. A great place to get started on Twitter is to make use of the Follow Friday. Until I had a guest blogger explain to me what Follow Friday was, I had no ideal of what #ff meant that I kept noticing. Believe me, I kinda laughed at myself because I have been doing this for sometime and looked at all kinds of info-graphics on Pinterest. Which was amazing considering how many of those info-graphics I had read and looked at since Pinterest started. Once I got a clue of what #ff was about, I began making use of it.

Since then I have been posting a #ff for someone new every Friday with hopes of the same being done for me. Yes, #ff me if you will. 🙂 I suppose this is a give and take type of situation, but from what I have learned about it; it can be a beneficial effort. O’ yeah one more thing, Pinterest is another great place to post your web blog content as well. Since I started posting my web post on Pinterest, my visitor count and followers has increased fairly well.

Conclusion

As you can see, there are lots of different way’s to spread the word of your web blog, not just by posting links to areas but by interacting as well. The combination of interacting and engagement along with posting in proper areas can do serious justice to bringing forth your accomplishment of spreading the word. Of course there are tons of other great ways to market your web blog, but the ones provided on this post can get you started. Do not forget to #ff me #linkworxseo – @LinkWorxSeo and follow me on Pinterest.

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“Remember pass it along”.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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Is Social Marketing Forcing Business Websites to Disappear?

January 15, 2013 1 comment
Social Sharing Buttons

Social Sharing Buttons

Why do you Place Social Buttons on a Website?

During a discussion on LinkedIn, a gentleman posed the question about not being able to understand the reason social media buttons are on main business websites. I thought it might be nice to cover some of the main purposes of social media strategies and what can happen from incorporating social media into your main website do’s and don’ts.

The first spot to cover is this. What is the purpose of social media share and follow buttons? The easiest answer is syndicating your web content. Allowing for options is usually a good thing, but there are times when options are not always so great. For instance, you have a web page specifically designed for capturing leads – also known as a landing page. Since this is a specific page for lead capturing, why would you want to make social media buttons available on the page?

Some say having a spiel of share buttons available on a landing page is good. Reason being the share buttons allow for your landing page to be shared with peers and others throughout your networks. While others say landing page design should include no outbound links to other locations, as this can lead to no lead; because you allowed to many options for the visitor.

Although it may seem like a great thought to allow for sharing of your landing page, truthfully; not so hot. The value from sharing a landing page can come later. For example when you page is done and you post it somewhere by sharing. Then you hope for the disbursement of your page on those social networks without the need to have the page full of social sharing buttons, which then always one to two options on the page at best. This is an exact benefit of having a strong social network doing the work for you.

By allowing fewer options on the landing page, your conversion rate for the page can increase in fold if designed properly. As for a main website, people are not being asked to leave your main site because you have placed share buttons  to social networking sites on it. Your visitors are being asked to share your content with others as to spread the word about your business. This is the same principal behind the landing page almost, except they have the option to quickly navigate away from your main site.

Why Place Social Share Buttons on a Website?

Well, this one I chalk up to user discretion. Some believe social and follow buttons are great while other find those buttons to be somewhat cluttering. Some also believe that share and follow buttons drive visitors away from your site as other believe they are access for easy web promotion of your site.

Although it is at the site owners discretion to decide, I personally have been playing around with several share and follow button options on single page entities and full scale websites. At this point, my finding’s are still in a testing phase. But believe treating a main site should be more like a landing page. Less options is better.

It was also mentioned by Peep Laja that unless you have a high number of like’s, +1’s or followers, there really is not much benefit or need to display or apply social share buttons. I tend to agree with this assumption. Larger companies showing those large numbers on those buttons have something to show off while the smaller companies usually have such a small number of likes, +1,’s and followers; it almost seems as more of a detour ant to publicize those numbers than that of a benefit. This is more of a social trigger by human nature.

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Social Media Marketing Tools

Social Monitoring and Conversion

Keep this in mind as well when deciding on whether or not to place share buttons on your pages or web content. Now a day’s there are tons of browser plugins and social sharing options available directly from browsers. Because of these easily installed plugins for web browsers, it may be just as easy not to include sharing buttons on a main website or even a landing page. These buttons allow for easy sharing directly from the web browser plugins, but the final choice is yours. The downside of not placing those share buttons on your web content is relying on someone have those plugins installed on the web browser. Question being,  what if they do not have those plugins installed?

Providing Inbound Traffic to the Site

For example, how many times a day do you find yourself on a site like, lets say LinkedIn; and then going to some article somewhere else? I bet it happens more than you realize. These social sites can be full of links to great content to read. As a matter of fact, I usually end up going directly from one of those social sites to a main business site because of some title of interest or a catchy image on the social site. Yes, this social engagement is a great way to better understand your customer base, but is also meant to provide lead options too.

Plus, there is one other thing about going to a main site. You can not capture a lead on all these other sites so easily. The first reason, the visitor can be led a stray elsewhere very quickly on these social networking sites. Secondly, not all social sites have a way to capture a lead from within the site itself. You want to lead the visitors to your main website to capture the lead with no distractions or possibilities of going anywhere else. This would be another reason I lean to less options is better.

Truth of the matter is this thought. If you do not provide quality content and engage user properly on those social networking websites, your efforts can go unnoticed; resulting in much wasted time. If you are not creating this engagement and quality content that keeps the visitors coming back. The likely hood of those visitors going to a main website are even less likely to occur. Thus providing little or not inbound traffic.

Conclusion

If you have decided to place those great share buttons on a website, ask this first. Is the content you are willing to share worth being shared? Meaning is it quality. Does it teach or inform someone something of signification? Does it contribute to something worthwhile? These are some of the main points I feel are of relevance to the topic at hand.  So if you can answer these questions as yes, then adding share functionality to your pages is not such a bad ideal. Otherwise consider other aspects and possibilities and chose at your discretion.

“Remember – sharing is great”.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Do Natural Organic Positions and AdWord Postions Work Interactively?

January 6, 2013 Leave a comment
Natural Organic Placement and AdWords

AdWords + Organic

How Organic Placement is Affected

Some people seem to be hell-bent on believing that it matters. There is no problem with believing it does have a direct effect on organic placement, but the fact of the matter is; it does not. Although you are entitled to believe what you want to believe, but knowing whether it does or does not is what your really need to know.

I myself at one time thought that it really did make a difference, but have come to learn from tons of reading, discussions, forums and research, it does not directly affect organic placement in the results. Some still say it does directly affect the organic results when you run AdWords, but have no proof of it, other than what some believe they have measured during their AdWords campaigns.

Again, if your data shows you something different so be it. But think about this carefully. You must take into account that everything you do while your ads are running matters as well. For example if you create one link, it directly affects your organic placement, especially if it was a quality link. You must also remember that Google is changing the algorithm daily and it directly affects everyone as well as you and your organic placement.

Secondly, competitors tend to increase their SEO efforts, especially when your company is running ads. Competitors are your competitors for a reason. When other companies notice you gaining ground in the results or notice you are running ads, they too get aggressive in their SEO efforts.  This is what makes it competitive for everyone. Basically, when a competitor builds links, it directly affects you as well, because the results are going to change whether you did any SEO or not.

Third, why would Google knowingly admit that paying for ad placement does not give you an organic ranking boost when Google would have something to gain from it, – Money.

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Remembering Link Brokers

Finally, how many times have you heard, seen or read this on the Internet? Buying your way to the top is bad or buying links is bad? I am sure I can speak for plenty of us when I say, trying to buy your way to the top is not a good SEO move and considered a black hat SEO tactic. This can be a costly mistake for you if you buy relevant links from certain places to improve ranking. Here is why…

Google already knew and still knows what companies are brokering the links and took action. If you are up to speed on this, remember when Google removed certain link brokering companies from the search engine results almost completely a while back? Yes, these were mostly companies brokering links that paid the price when Google decided to take action.

Truth be  told though, that is exactly what people wanted, stop allowing companies to buy their way to the top. Now figure out what would have happened if your company was buying links from one of these link brokering companies? Can you say you would have plummeted to the depths of no return…  Along with the link brokering companies, several other companies got hit pretty hard when this all caught up to them.

A well-known example: JCPenny. They were hit really hard during that time frame as well. Of course JCPenny had several other tactics going on that sent them spiraling for a few to boot. All in all, lesson learned by some. Google even gave warning in advance before rolling out those changes. Google did take a lot of heat for that one though. Some companies are still trying to recover from that one.

Conclusion

The difference here is Google AdWords is different from buying links from a link broker. Buying links from a link broker does directly reflect search engine results; while AdWords does not cause a difference organically. Of course this is my personal opinion learned from several years of research. Like I said, at one point I personally thought it did directly affect natural search listings, but have come to learn otherwise.

Because there was so much controversy surrounding this particular topic, I decided to run some test and dig much deeper into it. This allowed me to finally make a more informed decision about whether it does or does not affect search results. Although If you would still like to think it does directly effect your organic positioning, no problem.  If you have proof of it, send it on over; would love to check it out.

“Remember, buy links at your own risk”.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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