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Archive for December, 2012

Duplicated Web Content – Google Authorship and Article Directories

December 29, 2012 1 comment
Duplicate Web Content

Duplicate Web Content

The Role of Google Authorship

If you are the author of the article, can Google tell the difference when using article submission services? The facts point to no at this point, but there are more and more sites starting to follow the same authorship standard and business site verification standards. With authorship being more common it is not as such an issue for the larger sites if you place the same article on them without changing it. For example: ArticlesBase.com which you may have already heard of, is a large article website that allows for article posting. Furthermore, this site allows for authorship credentials that proves you are the author of this content.

On the other hand smaller sites or sites that just do not provide quality would be cause for concern. This would be what I consider the most damaging when pertaining to duplication. This also brings to light that plenty of SEO businesses are still providing article directories for purposes of content syndication and link building. Would you consider this to be a form of duplication as well?

Granted you are taking one unique article and spinning it into more than one article of course, but this makes the article unique for each spin off supposedly. Is it really unique though? I say no, these articles are not unique and at the same time being duplicated throughout hundreds of article directories during the process. The reason I bring up this topic is because it still surrounds the notion of duplication and authorship.

With that in mind, does Google form a breaking point in the algorithm for article directories or should they be a thing of the past? I believe that if Google knows you are the author of the content then it does not consider it to be duplicated since Google knows it was produced by you – but in theory.

Article Testing and Measurement – Experiment #1

A while back during the inception of the Google Panda release in early 2011. I ran an experiment on five articles that were then submitted to approximately 500 different article directories. While each article was different they were derived from the same article, more less spin offs. During the process there were gains in the results from this experiment during the process of submission. This was also before Google authorship became a big player in the part of content duplication worries (A.K.A. – Panda).

Since this experiment, there was also consistent content being written and no article directory submissions for the normal web blog post. These web blog post produced a constant set of increasing stats on a monthly basis the entire time and had absolutely no directory submission services what so ever. The same web blog post written were also posted on several high quality sites such as tumbler, ArticlesBase, BloggerSpot and a few other high priority sites without worries of content duplication.

I also utilized CopyScape and set Google Alerts to notify me of any duplicate content issues a foot. CopyScape nor Google Alerts prompted errors surrounding duplicate content issues during that time period. The content is now appearing in the results with the authorship profile image showing from the Google+ profile in conjunction with the post.

This just truly backs up the fact of Google authorship playing a much larger roll revolving around duplicate content concerns. At this point it may appear that article directory submissions could be coming a thing of the past. Although whether article directory submission may prove to be a thing of the past or not is still yet to be seen. This is somewhat of a hunch.

Article Base Profile SERP and byline

Articles Base Profile Search Engine Result and Byline

Article Testing and Measurement – Experiment #2

My next experiment is possibly going to be the same as the first experiment or I may decide to use one web blog post from this blog and submit it to 500 directories. The goal will be to monitor the stats for gains and losses and find out if it out performs the other articles from the previous experiment and any of the post already on this web blog not having any article submissions done at all and the post relying only on Google+ authorship and quality article sites.

Secondly, another part of the goal from this experiment is to find out if Google will recognize this web blog as the originator of the content or will Google consider it to be duplicated content because it finds the same full article within these article directories. By doing this, the goal is to figure out if Google authorship prevents this from being duplicated content since authorship is now a factor for this web blog and shows me as the author now.

What do you think the outcome of this experiment will be? Do you think Google will know that the article is yours even though it is posted in article directories or will Google consider it duplicate content. 

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Conclusion

When article submissions are being done, does it include the entire article for each submission or does it just create a link to an article on a web blog? The purpose of this thought is to define the difference between link building which is just simple anchor text links pointing to a particular article or the fact of posting the full article on an article site. The difference of building a link or posting a duplicate article have defining differences. By now you should understand the difference between what is considered duplicate web content and simple link building tactics. The term is somewhat interchangeable, but are different in retrospect. Article submission is yet a form of link building because you are essentially placing links within the article and building links to articles.

But for the purposes of submitting links to articles for link building, this is not considered a duplicate content issue. The real concern here is if the article being posted on more than one site is a full article being posted on these article sites and having a negative impact from duplicated content. This once again leads us to the same point about Google authorship and how much weight and authority does Google place into authorship? Only time will tell.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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Hire a In-House SEO Manager or Outsource Your SEO Work?

December 18, 2012 Leave a comment
SEO Selection

SEO Selection

Importance of Selection
Choosing the correct SEO firm to perform the daily activities of optimization is an all to important investment in today’s modern world of technology. As an Internet Marketer, measuring the success of an SEO campaign can be measured in several way’s, such as web analytic, phone tracking, cash flow, conversions and more. Before deciding to hire an outside  SEO firm or in-house consultant, proper research should be done first before making the decision.
Getting Full Advantage
The availability to have more than one person to create an effective Internet marketing campaign is even better if the business plans to take full advantage of all marketing areas such as; search engine optimization, establishing a strong social media presence, web design and development, Pay per Click campaigns or video marketing and more. Of course this is only an option if the company looking to hire can afford to hire on separate individuals for these areas of specificity. As we know this may not always be a feasible option for smaller companies, thus trying to find someone to do it all can be meticulous at times.
Being able to cover all areas of marketing effectively can generate a return on investment with much higher gains. This is why finding a qualified individual or skilled  team is to aid the process is smart bu can be an arduous task accomplish.  Although if you are lucky enough to find an SEO company capable of managing all of it for you, it is recommended that you do your homework first before deciding to hire.  When choosing the individual or company for the work you should have no trouble finding reputable companies or individuals that provide the services, but keep in mind what options each has to offer that will be more beneficial to you as well as the cost of it all.

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Considerations
Although if you plan to hire an in-house SEO manager, the availability to converse with him or her on a daily basis allows more managed control and changes to occur at a much faster pace when a proper plan is put into action. This creates a seamless integration within the company while also providing added benefits as well. If the company is large enough to have several departments within the organization, the manager will need to effectively coordinate with these different departments accordingly, in turn providing higher chances of success with the marketing plan.
Whether you are choosing an in-house SEO manager or outsourcing to an SEO firm, this type of investment for any business is a smart decision. For most companies it has become an awareness that this type of service is a necessity for most companies to survive. This is why your choice in decision-making with regards to choosing what best suits your company goals should not be taken lightly. Making the proper selection for SEO services should be regarded as long-term investment and not a short business venture.
Final Outcome
Upon making your final decision other areas of thought should include project size and depth which are some very important contributing factors when trying to decide on which direction to go for an SEO project. For smaller businesses it is much easier to just outsource the work to a capable company or individual with solid references of work and past projects. A primary reason is because of affordability concerns that are associated with a lot of smaller businesses.
Although, if you can afford to hire an in-house SEO manager this can be an advantage because your questions can be answered quickly along with the individual being accessible all the time. As a company you may find this to be the proper selection; because it will allow more insight, control-ability and you may be able to gain added knowledge from the specialist concerning other areas.
These other areas of concern to your company may include: web design, programming, different forms of marketing or other specific skill sets needed. This would be a good reason to hire one company to do it all or find an individual capable of performing all of these services for you. Which in turn usually reduces your cost as well.
“Be selective when choosing with a long-term goal in mind”.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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What did you Learn During 2012? – Success or Failure

December 16, 2012 Leave a comment
What was Learned in 2012

What was Learned in 2012

What was Learned?

I can not say 2012 has been the best of years to this point, while at the same time several new thing’s have been picked up this year though. Some of the primary thing’s I picked up this year were new techniques pertaining to the SEO industry, time management and Cold Fusion programming. Although SEO is something I have been learning every year since I got interested in the industry, it is always and industry of change and staying on top of it all constantly is a necessity to do perform the work properly, at the same time, other avenues and choices must be made a long the way to better enhance overall skills as well while keeping up with those changes.

Areas of Improvment

Some areas of improvement this year cover improvements in programming, how to gather more intelligence from customers and being more prepared before it happens. As I have been creating a full-scale content management system throughout the year, I had to tackle difficult task revolving around programming techniques to make the system function properly while at the same time overcome programming issues I had never encountered before. This was by far a solid year of programming and was the most aggressive programming year of all.

Not only did I learn some new programming tags, functions and features but I learned differences between platforms for hosting as well. Some of the platforms forced a new method of programming structure to be more stable and in a more secure manner. I successfully implemented several new programming tags, learned encryption techniques and learned more and more way’s to utilize functions to get the work completed. All of this allowed for the completion of a successful content management system.

What it Caused

During all of this, I managed to keep up with creating new graphics, working with new clients and creating some really cool new regular expressions all at the same time. In light of all of this new-found knowledge, it also forced me to better manage my time, allowing for my clients to remain happy while at the same time extending my business to tons of new sources with new products and services being added a long the way.

Although the year is not over just yet, most companies have already started assessing what has happened in 2012 and gearing towards new goals for the 2013. It has become very clear this year that the economy has placed some serious strain on businesses and people. This intensified pressure has forced companies to find newer ideals and other means of marketing their businesses with lower and lower cost at the same time. It would appear that this added pressure to keep businesses running efficiently at lower cost has resulted in a tighter sales funnel in some areas. This tighter sales funneling has also placed more selective picking of new employee’s as well. Employers are now picking new employee’s with higher education levels willing to work at lower cost than previously being paid out.

Because of several factors, small businesses have felt some of the added pressure and are placing more time into their businesses to remain a float. With the market becoming more  and more competitive and sales declining in multiple industries, smaller business owners are for sure feeling the heat from the pressured economy. Larger businesses have a much larger part of the overall landscape because of funding and marketing conditions; which are now much greater than before, no matter whether a small or large business.

The Conclusion

This added pressure as forced me as a business owner to learn better time management, forced me to learn more about my weaknesses and strengths, along with better overall management as a business owner. Can not say it has always been pretty every week this year, but the fact is; not to bad overall. I have now become a more widely known business, increased my success rate, found new avenues to reach customers and still steadily have increased stability in the company, started building a brand and learned more and more ways to make it happen overall.

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“Learning is a constant”.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

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How to Use Twitter Hashtags: A Simple Guide

December 6, 2012 4 comments
Twitter Marketing and the #hashtag

Twitter Marketing

Making use of the Hashtag for Twitter

You probably already have a twitter account up and running for your business. If not, you may want to consider one now. Twitter is a great platform for sharing links to your site and it’s also a great way to connect with your customers on a more personal level. One of the best features of Twitter is the hashtag, which is the number sign (#) attached to a word or phrase. This simple symbol is useful for categorizing your tweets, capturing data, and developing an easy search strategy. However, if done incorrectly, the #hashtag is just a waste of valuable character space in your tweet!

“Get the most out of your Twitter #hashtags with these simple tips”.

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Keep it Simple and Short
When you add a #hashtag to a tweet, it’s important to keep it simple and short. Keep it simple so it’s easy to remember and keep it short because you will l need to leave room in your tweet for retweets (A.K.A. RT) and additional text. Remember, you only get 140 characters so use them wisely! For example, if you are sharing a blog post about small business tips, try a combination of #smallbiz and #tips instead of a confusing mess like #smallbusinesstipsandadvice. To keep your tweets looking professional, be sure to keep your #hashtags at a minimum. Stick to 1-2 per tweet, quality beats quantity every time.

Make Your Own
Whether you’re using #hashtags for search or to gain visibility, be sure to create your own. A unique hashtag will help set you apart from competitors and generate some buzz around your brand. If you’re offering a contest or planning to post several times about a specific topic, you should have a unique #hashtag. A well-advertised #hashtag will allow both followers and non-followers to easily find out about your campaign.

Follow Friday is a Must
If there was ever a powerful and essential #hashtag, this is it. No matter what business you are in, participating in Follow Friday (#FF) is a necessity. This simple routine will gain exposure to your brand by mentioning twitter users that you hope to connect with. When you recommend your users to follow a particular person or brand you’ll usually get some reciprocal Twitter love. It’s a win-win. Be sure to craft your #FF tweets with some etiquette. Instead of just mentioning 20 users in a post, make sure to share why they are worthy of a follow–your followers will appreciate it.

Host Twitter Chats
#Hashtags are a great way to gather several users who are interested in the same topics. For example, if you are an HVAC expert and want to host a Twitter chat you could use #HVACtalk. The trick to successfully running a twitter chat is to make sure you promote the #hashtag and chat well in advance. Advertise it on all of your profiles, in emails, and on your website. You have to get the word out about your chat, otherwise you will have spent all that time thinking of a clever #hashtag for nothing!

What’s Your #Hashtag?
“Share your companies #hashtag in the comments below. Do not forget to mention why you choose it and how you have used it so far”!

Follow on Twitter: @LinkWorxSeo and @PunchBugIndy

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About Mark Walker

Mark Walker is a lifelong Hoosier who staked his claim in Irvington with his wife and dog in 2008. When he’s not sleeping or working he’s brewing beer, telling a bad joke, or playing music in his band She Does Is Magic. He has an enthusiasm for all things local and green living. Mark is also owner of Punch Bug Marketing, a social media marketing company.

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What is the Difference Between a Paid Listing and Buying a Link?

December 4, 2012 Leave a comment
Web Search Link Building

Web Search Link Building

Paid listings and Pay per Click ads are not the same as buying links. For example, iAquire got hit by Google early this year. The company was selling links for profit of course and even lost their court case due to link selling. The company allowed for clients to pay for relevant links after companies registered their sites on the market to iAquire that they were looking to buy relevant links. iAquire would then contact the company listed and notify them that a relevant link was for sale. These relevant links were all of a “follow” link attribute. Google knew iAquire was a high-profile link selling company so they were already on Google’s radar. You may ask why Google hit iAquire and other link selling companies? Here is why…

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What is the Difference Between a Paid Listing and Buying a Link

This is where it gets really touchy. Paid listings vs. buying links. Google views a paid listings differently than paid for links. One way Google knows the difference from tracking code inserted on paid for links. This tracking code makes it easy for Google to know the difference between these types of links. Without the tracking code, the link selling companies could not keep track of the paid links to pay the ‘clients selling the space through their systems.

This is what has caused the downfall for the company’s selling links. Simply put, you place a link on your website that is being paid for by the company wanting to be listed on your website. In return the company who listed themselves with the third-party company is selling the link through the third-party company. So now you have a company wanting to be paid for listing the link on their website and a company paying for that link to be listed with a third-party vendor managing it all.

Now on the other hand, lets say you pay for a listing and not a link. This is different because your going to receive a “nofollow” link some of the time you pay for it. But some sites allow you to pay for the listing and still provide a “follow” link. This link has no appended tracking code therefore can not be tracked by Google. Secondly, you are paying a onetime fee usually, therefore not being paid for listing some other company’s link on your website. This is the main difference between the two types of links or ads. Paid listings are not considered link buying even though you are paying for a listing.

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Addressing Paid Search Marketing Issues

Paid search marketing works under the same principle. Yes, you are paying for links but indirectly. What I mean by this; you are actually paying or advertising space but not reeking the rewards of SERP advancement. Some still believe they have seen gains in the SERP’s once starting a Google AdWords‘ campaign but that is not true at all. You are paying for the advertising space and not the link.

If you have ever tried to determine whether or not Google AdWords ads are of “follow” or “nofollow”? I can tell you “NO”. Absolutely 100% of Google AdWords’ ads are of “nofollow” attribute. With that being said, you now have a better understanding of the difference between buying links, paid listings and AdWords’ ads.

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Conclusion

If you are intending on or are currently buying links through third-party vendors it is advisable to stay away from this type of link building tactics. Google has strict guidelines against buying links of this method and it has been this way since day one. A lot of the time the rewards of buying links seems great but is short-lived. Eventually Google either catches you or the company selling the links. Think of it as a short-term gain with catastrophic outcomes. Go with a long-term strategy and refrain from buying links. This is good advice and I highly recommend it.

Do you think this is contradictory of Google and link selling companies?

Do you think that link submission services fall under the same category as link selling companies?

What is your take on this topic, would love to hear your thoughts on it?

“Avoid third-party link buying and stick to quality link building principles”.

About Ty Whalin

I am a web designer, SEO specialist, programmer and internet marketer entrepreneur. I attended Central Florida Community College where I majored in Computer Information Administration and Rasmussen College studying Computer Information Technology. I am the Founder and CEO of Link Worx Seo, played drums for almost 30 years, father of one daughter and enjoy everything life has to offer.

Follow us on TwitterJoin us on FaceBookFollow us on LinkedInFollow us on PinterestFollow us on YouTubeFollow us on WordPressLink Worx SeoCome Join me on Google+

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