First thought that comes to mind. Try making use of the rel=author attribute. For example: a WP blog allows for authorship as well as sites like BloggerSpot and ArticlesBase.com. From experience it would seem that when sites are joined or for a better term utilized as assets to help the later of the sites, duplicate content does not pose to be a problem when you have the capability to claim the content.
Because of the push for rel=authorship, making sure you are claiming your content no matter what site it is placed on is very important. Because of this, there has been discussion on how helpful articles directories are now a day’s.
Another thought on this as well revolves around the rel=me attribute. If you will look at the example provided by Google. Website’s allow for separate author page profiles that directly link to the article and the article directly links back to the author page profile. This cohesive linking allows for Google to determine you are the author of the content.
So, how Important are Article Directories?
Well this is the tricky part. After some testing and further research, article directories would appear to be more susceptible to duplicate web content issues than earlier day’s. Although from what I can gather from my research, I am at the thought of Google having a cut off point for how many times an article can be posted on other sites before it is considered duplicate web content.
I have placed the same content on the sources mentioned above in the first paragraph and not received any notifications about duplicate web content to this point. Nor have I seen a decrease in the stats. It leads me to believe this is fine because of the rel=authorship has been established and is firmly in place to and from these article sites.
But on the other hand the fact of posting articles in directories is still a service provided by tons of SEO companies it raises the concern of whether these directories are harmful or not. Furthermore, I have posted articles in some of these directories and have seen no loss in the results from doing so. As well as noticing no harmful outcomes from posting to article directories. Secondly, I have never seen any alerts from Google or found these articles to be duplicate web content through CopyScape services.
But one thing to note: CopyScape is only matching a percentage of the words associated with your links beings scanned. So for example a previous article posted on Google+ shows as duplicated content on CopyScape when scanning the url. This is what is odd to me. The fact that the post is from a WP blog and is only a link posted on Google+ and not the content. This of course is the basic free rendering from CopyScape, but at this point I am not placing much faith into CopyScape.
Other than doing some checking with CopyScape, setting up Google Alerts is relatively simple and only takes a few minutes. This is just another one of those little tools in your arsenal that provides some more protection from those dubious web content scrappers and plagiarizer’s. Although I can not think of one right now, there are also places on the web you can find snippets of code that allow a web address to be attached to the content when someone copies it from the pages. There is also another script that allows for a popup message to show when someone tries to copy your content as well. This little script prevents the right clicking from the mouse on your page.
What Constitutes Duplicate Content or Spun Content?
Have played around with spun content from one unique article and four other articles that were generated from it, that were said to be unique. While the articles were spun from one unique article it would appear they are actually still unique for the most part. But I had to improve on the actual writing on each one that was created from the original. I believe this was one of the primary reasons they did not show as duplicated content. Did some extensive editing to each one of those articles. Here are some check points to help you…
If you Have any of the Below, you Were Most Likely hit by Panda…
You Should Properly Cite Articles or Content
Properly citing the article you are pulling the content from is necessary to avoid being penalized. Make use of the canonical method and anything you place on your pages that is not yours, place it inside of block quotes. The block quotes along with the link back to the original source page and canonical usage will prevent the duplicate content issue. Just in-case you did not understand canonical, it is placed in the top of the heading on web pages. Learn more about canonical here…
Although if you are searching for a way to do it quickly you could use that automated software option, but you will regret it eventually. Truth is, there is no real way to do it fast and actually should not be done to fast otherwise it will not look natural. Another reason to stay away from the automated software bundles.
“Leave your thoughts here…”
While this may seem like a good ideal, I believe it to be a problem at this point. Could be wrong, but it would seem that these domain names are targeting keywords and not so much opening the door to new domain names for businesses. Of course as you may or may not know by now, Google recently implemented an algorithm updates named “EMD”. Short for exact match domain.
This not only gets directly effected by this new algorithm formula change by created by Google, but causes other problems as well. Since ICANN is the manager of domain name system naming that needs to jump on this to provide more pressure on why this would be of benefit to company’s abroad.
Currently there are millions of domain names available already. Why create more domain spam for someone to purchase. The Internet is not over crowded, it is the spam causes it to be over crowded. Sorry, but GoDaddy.com is wrong for this, despite what the intent is for the company.
I understand, GoDaddy.com is a business and they are in it to make the money. Is that not the reason most go into business; to create that money train of cash. Well at least a large part of it.
Domain Name History
Of course I do remember years back when the Internet was on an ipv4 tunneling system and the .com boom flooded the internet with addresses that over-whelmed the Internet so much it placed a strain on it and the availability of domain names was becoming thinner and thinner by the day.
Once this was realized, the expansion of domain names was decided. This is what brought about ipv6 tunneling and created some of those now popular domain names you see being used today. That being said, I will take a step backwards for a second and say it could contain a positive effect in the long run.
Web Developers Nightmare
But as an advocate of spam prevention, thinking to many issue are at hand for us techies. Another example. Have you ever tried to write those wonderful regular expression that check for domain name availability or using one to check for proper url formatting? Well, if not, then this might not be so significant to you.
As a Web Developer, this could cause some issue’s. There are millions of regular expressions for checking url structure on the Internet. This will yes, create some work for web developers a like, but also may cause some serious widespread disruption throughout the web. Of course if I am jumping the gun a little, it is probably because working with regular expressions is not always the funnest thing to do.
I would tend to believe that this would also change the outcome of e-mail addresses as well. Your company might currently use the address firstname.lastname@example.org but could be this afterwards, email@example.com. Looks funky for one thing, secondly will require new programming and development for proper e-mail structure checking as well.
Well, a little rant but also some food for thought. Since this was solely based on my opinion and some solid facts of past history pertaining to the Internet and domain names, it could prove to be more of a benefit. So if this is wrong I apologize in advance. Otherwise I believe it to be something of concern for web developers, SEO and more. Also curious to how it might affect domain name harvesting.
Domain name harvesting recently took a big hit from Google when the implemented the “EMD” changes. The only part that could weigh in heavily is whether the domain name endings are treated as actual keywords or as domain name endings such as .com, .net or .co are treated. Should be interesting to see how Google treats these domain names.
“Will history repeat itself”?
Blogging and SEO Results
Currently I am testing out both of the theory’s myself. I have two websites that utilize the content on blogs externally and another site that does not use an external blog for content for the main websites. I use the content from these two external blogs by pulling the content from those blogs into the main sites from the feeds created by the external blogs. This can also be somewhat considered a form of content cu-ration The third one in this theory does not use any of the content on the blog to the main site and actually does not even have a link to the external blog from the main site.
So at this point these businesses are producing blog results either way. This is great because I actually have live examples to show this data being monitored in Webmaster Tools and Google Analytic. Plus the great stats monitor in the Word Press Dashboards adds to the data that can be utilized as well.
Internal Blogging on Main Websites
More and more websites now a day’s are creating blogs which are directly incorporated right into the main websites. This does bring new content to the main sites, but also eliminates good inbound links coming from an external blog. Of course if you do not know by now, you are behind. Fresh web content is one of those wonderful factors the search engines appreciate. This new content created on the main site of an external blog tells the search engines you are wanting to be indexed again. Whether you WordPress blog pings the search engines or you produce this content on a main website blog; they know you created content and want it included in the results. Assuming it is of a rel=”follow”. Otherwise it will not be indexed.
This would be one of the other contributing factors surrounding internal blogging. You can have full-control over the links being created for one thing. For example the anchor text being used; which applies to external blog post as well, but also the fact of being able to internally link to other pages on the main website that can bring that link juice as long as it is of a rel=”follow”.
As you may know by know internal linking is one of the main contributing factors for on-page SEO that can help you rank your website pages. This internal linking can pass along the link juice from one page to the other. But not just that, it also creates a positive effect for hierarchical structure. Good page navigation is one of those other important on-page SEO factors that makes it easier for your visitors to find content and navigate around the website.
You can also use this internal linking to funnel your visitors to specific pages, such as for capturing a lead or showing off that new post you just wrote. There are lots of reasons to have full-control of what you can and can not do on your main website by creating a blog directly on it. Now let us cover the external blogging concept…
External Blogging Separate From Main Websites
Okay, we have covered the topic of internal blogging on a main website; let us not cover some of the reasons for external blogging. Before I go any further, I would like to address the notorious spam that is running rampant on the Internet. From my point of view no one in the SEO industry likes spam unless you are one of those black hatters or a company trying to sell off that automated software that does it for you. My suggestion is to keep from spamming and that automated software. Trust me, this automated software and spamming does not help. As a matter of fact it does more damage than good to you business and brand. Stay away from it at all cost.
Next, external blogs can be a great resource for inbound traffic to a main website. For one thing you are creating a valuable resource as long as it is of quality to the visitors of the blog. Not only that, but you can still generate some quality links leading back to your main website with anchor text of choice; along with a rel=”follow” link as well.
At this point you are still getting the same effect as if it is an internal blog on a main website because you are still creating web content of quality, generating inbound links and still have control of the rel=”attribute” as well. But the downside is not being able to control the internal linking for the main website.
Now you can build links to the main site and pass along some of that link juice to you main website, but you lose that control of internal linking on the main website. Instead you are maintaining another website that will require the same effort as the main website requires. You will have to promote the external blog and the main website as well. Of course having the external blog is an effort to help build links and promote your main website, but your efforts have to be doubled since you are now maintaining to website platforms. As you will notice below the stats adequately show day’s of posting and day’s of not posting and what constant content can do for a blog.
As stated your internal architectural structure on your main website is an important factor for on-page SEO, hence the same applies to your external blog platform as well. In essence you are placing your efforts into two websites in an attempt to generate traffic to your main website. So you might ask the question of why create an external blog when you are just trying to drive visitors to you main website.
Reason being, more efforts increases more results is the theory behind it all. Some say having more than one website can over crowd the search engine results pages. I somewhat agree with this theory. Simple fact being, you are providing another source that produces results on the search engines. Although true, you are still trying to drive those visitors to your main website. But at the same time why can you just not exchange those blog post from the external blog to a blog post on an internal blog since you are trying to do the same thing. It really boils down to what factors you decide and what your blog is intended to do.
Plus, some do not always write web content on a blog which is appropriate for the current main website is one reason. Secondly, an external blog as mentioned provides another source to link from to the main website. Another reason for having an external blog is that fact that some do not have the funds or resources to implement an internal blog on a main website or just not have placed this much thought into it all.
Although today, more and more main websites are being designed off the basic principle of having the blog created internally. This does eliminate having to maintain another external blog and in the eye’s of the search engines can help reduce spam. Main website by far have less spam problems than external blog platforms like WordPress. It is up to you and what direction you choose.
Promoting the Blogs
One factor that has not been covered yet; is the necessity to promote the blog post whether it is on an internal website blog or an external blog. This is one of those contributing factors that must be done no matter whether you utilize an internal or external blog. Your blog promotion is what is going to make your blog successful. Because without this blog promoting you may never get this great web content you write in front of those wonderful visitors you so much desire. This is one of those factors that really does not matter whether or not it is an external blog or internal blog.
“You must promote for success”.